英文公司邀请函

英文公司邀请函（共6篇）

英文公司邀请函 篇1

(salutation)

today we take as a special pleasure to have your company at our celebration for the opening of ____ (place) branch shop. we hope that we could share this celebration with you a nd invite you to visit our shop to taste some delicious wine.

you are warmly welcomed to visit us on ____ (date), from ____ (time a) to ____ (time b).

if your friends a nd acquaintances also take interest in our products, all of them are welcome.

looking forward to your visit.

(complimentary close)

(称谓)

今天我们特别邀请您参加____(地点名称)分店开张的庆祝活动。我们希望能和您共同庆祝，并邀请您一边品尝香槟酒，一边参观。

热烈欢迎您于____(日期),____(时间a)-____(时间b)的到来。

如果您的熟人或朋友也对我们的产品感兴趣，欢迎您带他们一起来。

我们期待您的到来!

(结尾敬辞)

英文公司邀请函 篇2

Once upon a time, Uggs had been awarded“the ugliest shoes in history”.However, the popularity of Uggs grew without the support of large-scale advertising campaigns and strong marketing promotion after Deckers Outdoor Corporation acquired UGG Holdings, Inc.in the 1990s (World of UGG, 2012) .UGG Australia which has kept more than 50%sales growth for several years has become a new legend in the fashion world (Deckers Outdoor Corporation, 2008) .The evolution of UGG from a brand that made sheepskin boots to a brand that was now being touted as a symbo of a stylish, casual and luxurious lifestyle was swift.All of these achievements depend primarily on some unique strategies adopted by Deckers to popularize Uggs.As a result, undertaking a strategy review of UGG Australia, especially in the US, is valuable.

At first, Australian surfers began wearing Uggs for keeping their feet warm and dry between sessions.Brian Smith, who is the founder of UGG Australia brand, found this kind of hand-made basic sheepskin“footies”and then sold them in the beaches of Southern California.In 1998, Brian Smith sold UGG Australia to Deckers (World of UGG, 2012) .After this acquisition, Deckers believed that UGG Australia could break the professional market and attrac more consumers with its exquisite materials and comfortable foo feeling.The traditional promotion model—advertising, appearing in fashion magazines and fashion shows, and attracting consumers to the counter—obviously does not work for Uggs because this kind of shoes, which looks ugly, stupid and is diffi cult to match, is hard to be accepted by the fashion world.For this reason, Deckers turned to convince the other“lighthouse”in the fashion world—superstars to fall in love with Uggs.With the help of several celebrities UGG Australia has raised its popularity further and the brand has experienced steady growth over the years with the introduction of new designs and the luxury or fashion element associated with it.

2 Strategic Analysis

2.1 Methods

This analysis mainly uses the Internet sources to understand the history, the products and the marketing methods about UGG Australia.Especially some useful information is found on the UGG Australia’s official website.Through analyzing these sources some problems can be found, and this report will make the strategy according to the fact.

2.2 Business strategy statement

Mission:Producing the most comfortable wool boots in the world.

Vision:Conveying a kind of relaxed, casual and comfortable lifestyle to consumers.

Objectives:

Making full use of the UGG Australia’s brand value to expand market share.

Developing more products to satisfy all kinds ofcustomers.

Scope:When UGG Australia occupies the US market, it should take the United States as the center and develop the international market.

2.3 External analysis

Political Factors:In recent years, the international political situation is lack of stability.In American market, political change has certain effect on UGG’s promotion, but it is not the major factor, because the trend of globalization, which brings a huge market for footwear industry, is more and more obvious.

Economic Factors:It is no doubt that the US is still the biggest economic power in the world.Living standard of the US is in a high level and the demand for quality life is stronger (World of UGG, 2012) .All these factors have a positive effect on the development of UGG Australia which also has high quality standards.The development of the economy and the expansion of consumer market is the main premise to make the strategy.Customers’consumption ability is one of the main factors when considering making the strategy.

Socio-cultural Factors:Americans’consumption idea translates from pursuing the good looking, the fashion style to paying more attention to a relaxed, comfortable lifestyle.The rational consumption idea which emphasizes comfort and freedom is formed in the Americans’mind (World of UGG, 2012) .This idea also provides a certain market for the wool boots.

Technological Factors:One of the main features of Uggs is keeping feet cool and warm at the same time.One of UGG’s main competitive advantages is its technical innovation.This factor is very important for UGG Australia, and is the premise of formulating the differentiation strategy.

Environmental Factors:The important environmental factor is the“green”to the environment.UGG Australia has a strong social responsibility and takes action to control the pollution when producing.In the process of manufacturing, UGG Australia should make full use of the excellent technical personnel and facilities to minimize the damage to the environment.

Legal Factors:The US has a sound legal system, as well as in the footwear industry.When UGG Australia makes generic strategy, a full consideration of the characteristics of the US’s laws must be taken.

Considering all the factors above, the differentiation strategy is the optimal generic strategy for UGG Australia’s business in the US.

2.4 Strategic capability

Strengths:

constant innovation

Technological innovation is the main reason to make the UGG Australia’s products become distinguished.The using of high-end technology personnel to take technology innovation when producing the wool boots makes the company’s products more diversifi ed.

strict material selection

Many controls have been taken in material selection.UGG Australia selects only the best sheepskin in the world.And after that each sheepskin will be put through an extensive and strict process to ensure its quality.

Weaknesses:

limited marketing methods

UGG Australia’s marketing methods are limited.In the future UGG Australia could use more marketing methods such as the medium to appeal more consumers.The Oprah's TV promotion is one of the UGG marketing strategies that are very successful.

limited product scope

When talking about Ugg, people only think of the wool boots The fact is that the product scope is limited to some extent.

Opportunities:

technology development

With the development of technology, UGG Australia can develop its amazing sheepskin to design and produce more woo products which can provide customers with relaxation, comfort and luxury.

shift of lifestyle

By the end of the 1990s, a cultural shift occurred—people were embracing, and feeling empowered, by enjoying a more casual lifestyle and Ugg became the symbol of this lifestyle (World of UGG, 2012) .The UGG brand begins to symbolize those who embraced sport and a relaxed, active lifestyle.

Threats:

consumers’disposable income

The consumers’disposable income level determines the UGG’s product pricing and positioning.That is to say, UGG Australia should determine the consumer marketing strategy according to the disposable level in a certain period.

fi erce competition

In the market, the popular Ugg brands include Yellow Earth JOMVOX, MOU, EMU, ANYPRIZE, AUKOALA and so on.The competition is fi erce among rivals.

2.5 Strategy and culture

Symbol:

Power Structures:The brand of UGG Australia was founded by Brain Smith.And then UGG Holdings, Inc.was acquired by Deckers Outdoor Corporation in the 1990s.

Organizational Structures:UGG Australia is a symbol of the relaxed, casual, comfortable and luxurious lifestyle.That is to say, the business’s culture there is relaxation and comfort.At the same time, the quality control there is quite strict.As a result, the organizational structure of UGG Australia is formal and collaborative.

Control Systems:It is sheepskin that defines UGG Australia.There are many controls in material selection.UGG Australia selects only grade-A, most luxuries Twinface sheepskin in the world and puts each sheepskin through an extensive and strict process to ensure it will provide the signature UGG experience.The control systems are so strict that even the slightest blemish will be the cause for exclusion.

Rituals and Routines:The brand culture that UGG Australia wants to convey to consumers is a kind of relaxed, casual and comfortable lifestyle.This brand image has existed since UGG Australia founded and is not easy to change.

Lou Gerstner believed that culture is what people do when no one is watching (Paxton, A.2011) .The business’s culture influences its strategy development through three aspects.First of all, the business’s culture can guide the formulation of business strategy.Secondly, the business’s culture can ensure the successful implementation of business strategy.Last but not the least, business strategy must be coordinated with the business’s culture.UGG Australia's brand culture is providing consumers a kind of relaxed, casual and comfortable lifestyle which is quite different from the previous style.Of course, differentiation is the optimal generic strategy for UGG Australia’s business in the US.

3 Business strategy choice

In order to win the fierce competition and meet customers’changing needs, UGG Australia should try its best to be different from its competitors.As a result, differentiation is the most suitable generic strategy for UGG Australia’s business in the US.Differentiation strategy does not mean that UGG Australia can ignore the cost, but the cost is not the company’s primary strategic objective.Concentrating or focusing on product or service innovation and developing UGG’s features rather than on keeping the lowest competitive price should be UGG Australia’s task.Differentiation can be implemented in a number of ways through which companies can stand apart from other rivals.The product target of UGG Australia is high-end, fashionable and luxurious boots.As a result, superior quality, fantastic design and an image of prestige or status are the bases of UGG Australia’s uniqueness.

At the same time, differentiation strategy allows UGG Australia to match the strengths of UGG Australia to the opportunities in the environment, and also to achieve a suitable competitive advantage At fi rst, Ugg boots is the generic name for footwear.And now they are an international icon that transforms the way consumers look a boots.Strict material selection and quality control are the strengths of UGG Australia which can meet customers’needs for high-end fashion footwear.On the other hand, just as what Jeffrey Klinefelte said“the strong demand for Uggs across a broad assortment of styles is an indication that UGG is becoming a strong brand versus a ho trend in just on boot style” (Deckers Outdoor Corporation, 2008) UGG Australia has the rich and varied style designs which can completely meet customers’needs for being the most fashionable star in the fashion world.

4 Conclusion

Basing on the external analysis, internal analysis, and generic strategy above, it can be concluded that differentiation strategy is the optimal generic strategy for UGG Australia’s business in the US.From the external analysis above, it can be concluded that the fashion industry is a hypercompetitive and constantly changing industry.In order to meet customers’changing needs or unique preferences, UGG Australia should have some uniqueness to have a competitive advantage.The product line should be expanded to provide customers with all kinds of styles and colors to maintain their love of the UGG collection.From the internal analysis above this report found that UGG Australia has a number of controls in material selection and craftsmanship.These strict quality controls are also strengths of UGG Australia.Only through these stric quality controls can UGG Australia be relaxed, casual, comfortable and luxurious footwear.In a word, differentiation strategy is the bes generic strategy option for UGG Australia’s business in the US to be distinguished.

摘要：Ugg boots have developed from Australian generic products to global luxury footwear, and UGG Australia has become a worldwide famous brand through the marketing strategy of celebrity seeding. The strengths of UGG Australia are strict quality control, constant innovation and strict material selection. At first, Ugg was only a pair of ugly boots which looked like using sheepskin with wool to wrap feet. This kind of boots was thick and stupid, but quite light and warm. By the end of the 1990s, more and more people wanted to enjoy a more casual lifestyle and Ugg became the symbol of this lifestyle. UGG Australia tries best to provide consumers with not only a pair of comfortable boots, but also a relaxed, casual and luxurious lifestyle (News, 2008) . The fashion industry is hypercompetitive and constantly changing. That is to say, UGG Australia should try its best to be different from its rivals to satisfy customers' changing needs or unique preferences. For this reason, differentiation is the optimal generic strategy for UGG Australia's business in the US. Carrying out differentiation strategy means that value is provided to UGG Australia's customers through the unique features and characteristics of Uggs (Roney, 2005) . As a result, superior quality, fantastic design and an image of prestige or status are the bases of UGG Australia's uniqueness.。

参考文献

[1]Deckers Outdoor Corporation, 2008, UGG Boots: Australian Generic Product to Global Luxury Brand, IBS Center for Management Research, viewed 13th January 2012, <http://www. icmrindia.org/casestudies/catalogue/Marketing/MKTG202.htm>

[2]News, 2008, USA: Plus Award Honors Deckers as Company of the Year, fibre2fashion.com, viewed 12th January 2012, <http:// www.fibre2fashion.com/news/textile-news/newsdetails.aspx?news_ id=49645>

[3]Paxton, A. 2011, Huddles, checklists, and Dale Carnegie: promoting a culture of patient safety, College of American Pathologists, viewed 12th January 2012, <http://www.cap.org/ apps/cap.portal?_nfpb=true&cntvwrPtlt_actionOverride=%2F portlets%2FcontentViewer%2Fshow&_windowLabel=cntvwr Ptlt&cntvwrPtlt%7BactionForm.contentReference%7D=cap_today%2F1111%2F1111g_huddles_checklists.html&_state=maximized&_pageLabel=cntvwr>

英文邀请函 篇3

邀请函查阅次数：1403次发布人：范文网编辑

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Directions: You want to invite some friends to a party.Write an invitation letter to them individually:

英文邀请函 篇4

Invitation for An International Conference onthe Development of Complex Societies in Eastern China

The Archaeology Research Center of Shandong University

27 Shanda Nanlu, Jinan, Shandong Province 250100

Email: arc@sdu.edu.cn

Dear Colleague,

The Haidai area of eastern China is an important region for investigating the origins of civilization in China, and for archaeology in Eastern Asia as a whole. The chronological framework for most areas has already been established through the hard work of several generations of archaeologists. During the past decade, along with collecting important new material, the main topic has changed from chronology to the study of ancient societies, and many different opinions have appeared. Therefore, deeper research focusing on the development of economic organization, social organization, social structure, and state formation, from the perspective of theory and practice, have become more necessary.

Therefore, the Archaeology Research Center of Shandong University, Ancient Civilization Research Center of CASS, and the Shandong Provincial Archaeology Institute will hold an International Conference on The Development of Complex Societies in Eastern China from September 20 to 24, in Jinan.

Since you are well known for your contributions to the field of Eastern Asian archaeology and to the origins of ancient civilizations, we are glad to invite you to attend the conference.

The Main Topics of the Conference Are:

1, The Development of Complex Societies in the Haidai and Other Areas.

2, Settlement Archaeology Studies in the Haidai and Other Areas.

3, Studies of Ancient Environment and Climate in the Haidai and Other Areas.

4, Studies of Economic Organization in the Haidai and Other Areas.

5, Interaction Between the Haidai Area and Other Areas.

6, Theoretical Studies on the Origins of Ancient Civilization.

7, Comparative Research on Chinese civilization and Other Civilizations.

Best wishes,

Archaeology Research Center of Shandong University

Ancient Civilization Research Center of CASS

Shandong Provincial Archaeology Institute

英文年会邀请函 篇5

仰首是春、俯首成秋，_______公司又迎来了她的第九个新年。我们深知在发展的道路上离不开您的合作与支持，我们取得成绩中有您的辛勤工作。久久联合、岁岁相长。作为一家成熟专业的_______公司我们珍惜您的选择，我们愿意与您一起分享对新年的喜悦与期盼。故在此邀请您参加______公司举办的新年酒会，与您共话友情、展望将来。如蒙应允、不胜欣喜。

英文年会邀请函范文2

尊敬的_______先生/女士：

感谢您一年来对惠州xx协会的关心和支持!在新年即将来临之际，协会及秘书处全体人员祝愿您在新的一年里身体健康、家庭美满、万事如意!过去的一年，协会在区管委会、区住建局等主管部门的大力支持和指导下、在全体会员单位的积极配合下，以为政府、为行业、为企业服务为宗旨，广泛宣传产业政策，积极反映会员诉求，努力提高企业素质，积极开展对外交流，取得了一定成效。

新的一年，为了总结工作，研讨和展望来年形势和发展，推动行业建设，增强行业凝聚力，协会定于20xx年1月23日召开xx协会年会(暨一届三次会员大会)，我们诚挚地邀请您拨冗莅临，共同推动大亚湾区房地产行业的进步和发展!

惠州xx协会

二〇xx年一月十六日

英文年会邀请函范文3

尊敬的加盟商：

您好!感谢百忙之中阅读此邀请函。

承蒙诸位盟友一直以来的鼎力支持，公司的业绩才能蒸蒸日上。为此，特向各盟友致以真诚的感谢!公司总部决定于20xx年1月7日，在安徽芜湖安泰国际大酒店举办20xx年加盟商年会。年会的主题为整合、分享、共赢，将共同见证美沃五年来的战略发展历程，并解读门窗致富新趋势。

在此，总部诚挚的邀请您到公司年会现场，并盼请诸位盟友推荐门窗加盟意向客户。如蒙同意，请将贵处同意参加年会的人员名单发送到总部总经办处。

特此函达。

xx公司总部

20xx年1月

英文年会邀请函范文4

致各位合作伙伴：

在过去的20xx年，感谢贵公司的通力合作，使我公司取得了很大的成绩，在此 深圳市xx有限公司 全体员工向贵公司表示衷心的感谢!并祝贵公司在充满希望的20xx年生意兴隆，万事顺利。

新年即将到来，希望我们的合作计划在未来一年里更上一层楼，为了表示我们的谢意，我公司决定于20xx年1月9日举行迎新晚会，诚邀各位光临!

祝：新年吉祥如意!财源广进!

英文年会邀请函范文5

_____公司：

我公司决定于20xx年____月___日在公司活动中心举办20xx年公司年会，该年会由我公司策划主办，主要包括开放式座谈和品尝美食等活动内容。

为了加强我们公司的经验交流，互相促进我们公司的发展，现在诚挚地邀请贵公司来参加我公司的年会。如蒙同意，请将贵公司同意参加年会的人员名字发送到我公司后勤部。特此函达。

_____公司

英文公司邀请函 篇6

1.1 See the advantages through the background of the company

Tower Watson is a global leading professional services company, which owns 130 years' history, made up of the two famous consulting firms Watson Wyatt Worldwide and Towers Perrin.

1.1.1 Acquiring recognitions from global field and from Chinese authoritative third-party.

Tower Watson gets a worldwide recognition global field and from Chinese authoritative third-party, including the Best Enterprise from the Forbes magazine, and the recognition from“top ten human consulting company”ofChina human resources development nets.

1.1.2 Stable company financial situation

SinceTower Watson listed, the stability of share price and present long-term upward trend mainly come from corporate governance These all thanks to the company business and the rapid development of personnel, and the scale of long-term professional services image and customer good public praise.

1.2 See the advantages through the project experience

In the global scope, Tower Watson owns rich and successful consulting project experience and the best practice that can be widely referred and changed by organizations of human resources.In recent years, Tower Watson has consulting project cooperation experience with other 36 corporate governances.In corporate governances which have total operating income ranked in the top 10, Tower Watson has project cooperation with seven of them.[1].

In talent and reward consulting, Tower Watson is trusted by many worlds leading enterprise.It runs business with seventy-five percent of the enterprise from top 500 fortunes.Because the number of customer is numerous and the customers are from varied industries, Tower Watsons developed the necessary industry knowledge and professional skills, in order to cope with the talents and industry-specific reward issues.[2]

1.3 See the advantages through consultation tools

1.3.1 HCI (Human Capital Index) [3]

Investigating 12 countries such asAustralia, Singapore, China and hundreds of regions, Tower Watson draws some conclusions below:

The excellent human resource management is equal to well value of shareholder.In the Asia-pacific region, companies with perfect human capital management system, compared with those of poor human capital system, the former created compared the shareholder value can reach more than twice as much as the latter.

1.3.2 GGS (Global Grading System) [4]

After many years of validation by global market since repeatedly used the system, Tower Watson's rating system (global position GGS) has been recognized as can be used in cross-functional, across business, border-crossing environment, help the enterprise with internal position evaluation of effective management tools.Therefore, at present GGS has become the world's most competitive position rating system.

1.3.3 Four dimensions salary design tools of Tower Watson

Different from the market the most common1M3P (market dimension;position dimension;personal dimensions;performance dimension) — Four dimensions[5] salary design tools in common market, Tower Watson owns four dimensions of unique design tools, including:competitive salary positioning, compensation structure, risk/reward relations, performance index/standards.

2.Strategic Research on Local HR Consulting

2.1 Analysis of comparative advantage of indigenous consulting human resource

Compared with the powerful consulting company abroad, what is the advantage of local consulting company in China? Because their location, cultural background and geopolitical relations, Chinese local consulting enterprise owns the merits in grasping the society and the overall environment.They know what kind of resource the enterprise need, where they can get very clearly.This kind of knowledge on the environment and the ability of summary the knowledge are difficult for multinational companies who had just entered the Chinese market.In addition, common development experience is also a major advantage of Chinese consultancy.This experience helps Chinese consulting companies understand customers' enterprises and their members.This kind of understanding is intimate, and indeed irreplaceable.[6].

2.2 strategic choice for Indigenous consulting human resource company

2.2.1 Personnel dispatched outsourcing strategy

As professional talents in mainland, consulting companies need outsourcing in each skill areas.

(1) Service experience with highly efficient, high quality and cost advantages.

(2) Service which recommend candidates with rapid and high quality, has the ability to shorten recruited cycle.

(3) Value-added services which bring the industry leading farsightedness

3.The conclusion

To complement each other, play the congenital superiority on local enterprise status and fully cultural understand, and actively introduce and absorb advanced international management mode and methods, improve the competitiveness of their institutions of the competition in the market, drive the whole domestic human consultation market to a new level.

摘要：近年来, 在案件的这个巨大的市场——中国人力资源顾问的诱惑, 越来越多的国际人力资源咨询公司着眼于中国。中国本土的咨询公司, 也有当地的人力资源优势, 但是外国公司有一个良好的学习。本地公司要把公司大是不可取的, 因为它是一个困难的系统解决具体问题的方法。相反, 一个小而专门公司要成功, 就应将焦点放在某些行业或功能, 使当地的人力资源咨询公司迅速成长。

关键词：人力资源咨询,国际知名人力资源咨询集团,当地的人力资源咨询公司、比较优势

参考文献

[1]张宏建.对咨询公司优势的思考[J].探索与研究.2009, (1) :47～49

[2]王健.麦肯锡咨询公司中国本地化策略研究[M].北京:对外经济贸易大学出版社.2008

[3]罗进.罗兰贝格在华咨询战略[M].复旦大学出版社.2007

[4]王晓明.咨询工具一跨国咨询公司的制胜法宝[J].经济工作导刊.2007, (11) :18～22