外贸函电的作用（共8篇）
外贸函电的作用 篇1
外贸函电范文
正文：
一． 如何表达在涨价前订货
Thank you for your letter of October 10 for business copiers.We are now sending you our price-list and catalog of the newest types that are under production and we can supply at once from stock.We want to notice you that prices of copier parts and components have gone up steadily since the second half of the year.Though we have tried hard to keep our quotations down, we are afraid the margin for keeping on going like this will not long.Therefore, we suggest that you will let us have your order before further rises in costs, which will lead to a raise in prices very soon unavoidably.感谢贵方10月10日关于商用复印机的询函。现随函奉送本公司正在生产的、并有现货供应的最新型号的产品清单和价目表。
我方想告诉贵方，自下半年以来，复印机的零、部件价格一直不断增长。尽管我方尽量压低报价，但恐怕有此余地的时间不会太久。因此，建议贵方在零、部件再次涨价，并不可避免地引起成品涨价之前便向我方订货。
二． 要求及时供货
We understand that you are the agent for the White Tiger ties.We enclose our order for 1000 dozens of the White Tiger ties.Please note that we need these goods rather urgently as Christmas is drawing near.If you could supply goods timely for seasons, we would make repeated orders, provided prices are reasonable.Payment for the enclosed order will be made on a draft at sight under our letter of credit opened in your1
favor on receipt of your confirmation that the goods are sent out, and can be delivered before 1, December, 2000.获悉贵公司为“白虎牌领带”的代理商。兹附上1000打白虎牌领带订单一份。请注意，由于圣诞节在即，本公司急需这批货物。如果贵公司能够及时供应时令货品，而且价格公道，我方将继续订货。
此票订单之货款，待确认贵方已于2000年12月1日前发货之后，本公司即向贵公司开出见票即付的信用证。
三． 要求代理商报价
We have read in China Daily that you are the exclusive agent for Hi-Fi Corporation of Africa and Asia.Would you please send us price-lists and catalogues of all the Hi-Fi wireless products and terms of payment.Please advise if you would grant special terms for an annual trade over 1 million U.S.dollars.A visit of your representative would be appreciated.Perhaps he could bring the newest samples of the 999 hand phone, an item of growing interest here.我方从《中国日报》上获知，贵公司为高保真公司在非洲和亚洲的独家代理商。
请惠送该公司所有无线通讯产品的目录、价目表及付款条件，并请告知，如果每年交易额达100万美元以上，是否可获得特别条件。
敬请贵方派代表来与我们洽谈，并携带最新999型手机样品，该产品在此地销路看好。
四． 回复询盘告知无货
Referring to your letter of 5 June, we very much regret that we are unable to make you an offer for the goods you demand.The reason is that the product you need has been out of stock.What’s more our manufacturers
2have declined orders because of shortage of raw materials.We shall, however, file your inquiry and cable you our offers as soon as we have got supplies.我方收到贵公司６月５日来函，但非常遗憾，我方无法对贵方所需产品报盘。其原因是，此货品在我处已经脱销。而且，由于原料短缺，生产厂家已经拒绝了我方订单。
我方已将贵方询函备案，一经有货，我方将以电报报盘。
五． 回复询盘，量大折价
We are pleased to receive your letter of 5 July and enclose our catalogue and price list.Also by separate post we are sending you the samples of our products.Our catalogue contains items and their specifications of our supplies.Through comparing our prices with those of other suppliers, you will appreciate the moderate prices of ours.For a total purchase of not less than 100,000 and not more than 200,000 American dollars, we would allow a discount of 10% and for a purchase larger than 200,000 American dollars, we would allow a 20% special discount.很高兴收到贵公司7月5日来函。现寄上产品目录与价目表。同时另封寄去样品，请查收。
所寄产品目录包括本公司产品的品名、规格。与其他厂商的价格比较，我方的报价定会使贵方满意。
凡总定购量超过100,000美元但不足200,000美元者，我方将给予10%的折扣；凡总定购量超过200,000美元者，我方将给予20%的折扣。
六． 如何追问买方意见
In reply to your inquiry we sent you on May 25 a copy of illustrated
catalog of our electric products.As we have not heard from you since, we
3would like to ask whether you have had received our reply and what
opinion you have on our products.We are always ready to serve you and should be grateful for your reply.在５月２５日我方对贵方询函的回函中，已寄去本公司电器产品的附图目录。因迄今尚未接到贵方的消息，特致函询问，贵方是否已收到我方回函，并征求贵方对本公司产品的意见。我方随时愿意效劳，若承蒙贵方惠赐回函，当不胜感激。
七． 如何询问参展条件
From yesterday’s Morning Paper we have learned that you are now
taking applications from exhibitors for the 2000 Canton Fair.We hope you would send us a copy of detailed conditions for application, such as size of each booth, fees for rent, and time schedule for moving in, etc., as well as the time limit for application。
从昨天《晨报》上获悉，贵单位正在征集“2000年广交会”的参展申请。希望贵方能将展位大孝租用展位价格、进场时间、最迟申请日期等详细情况通知我方。
八 询盘并邀请访问
We had your enclosed drawings of 5 types of machines in your letter Feb.2, 2000.Would you please inform us by return of the price, discounts, terms of payment and the time when you can deliver them.If your
quotations are suitable and the quality proves good, we’ll be pleased to invite your representative over for detailed discussion.我方收到贵方2000年2月2日函及随函所附有关5种机械的图纸。请函报有关机械的价格、折扣、付款方式及最早的交货时间。
如果报价合理并能证明质量优秀，我方将邀请贵方的代表过来详谈。
4九 如何索要产品目录
We get your name and address from your local Chamber of
Commerce.We are an importer of plastic products and we would appreciate it if you would send us your catalogue in the new year.我方从贵公司的商会获知你们的名称与地址。
本公司经营塑料制品的进口业务，希望能够得到贵公司明年的产品目录。
十 根据广告询价
Seeing your ad in“Family Life” we become interested in your silver wares of court styles.Please quote us for the supply of the items listed on the enclosed query form and give your prices C.I.F.Shanghai.It would be appreciated if you include your earliest delivery date, terms of payment, and discounts for regular purchases.我们看过贵公司登在《家庭生活》杂志上的广告，对你们的宫廷银器颇感兴趣。
请贵方按随函附表所列产品提供“C.I.F.上海”报价，最好包括最快交货日期、付款条件及所能提供的定期购货折价。
十一 承使馆推荐询价
We learn from the our Embassy that you are producing for export hand-made shoes and gloves in natural leather.There is a steady demand here for high-class goods of this type, especially in unique
designs.Will you please send us your catalog, export prices and terms of payment, together with any samples you would like to let us examine.从我国大使馆获悉贵公司制造并出口天然皮革材料的鞋类及手套。
我国有对此类高级产品稳定需求的市场，特别需要样式新颖的产品。请惠
5送贵公司的产品目录、出口价格、付款条件及所能提供的样品为荷。十二 按样品询价
We have a large demand for the supply of 50,000 meters brown serge, whose sample is enclosed to show you the shade and quality we require.Please send your samples corresponding to our samples with the most reasonable price C.I.F.Singapore if you can supply within three months from now.本公司需要５万公尺棕色斜纹布的大量供货。现随函附送我方所需货物的样品，以示其色调及品质。若贵公司能在３个月内供货，请送供货样品，并提供新加坡港C.I.F.最合理的报价。
十三 按产品图片询盘
In your letter of December 3, 2000, we got your enclosed price list and catalogue, we found that one of your goods is to our satisfaction, so we are now post its picture back to you.Would you please inform us in detail its price, terms of payment and terms of shipment.We hope you would quote us the most reasonable price.As we have a large population here, if the goods are sold well, we are sure to place regular orders with you.收到贵方2000年12月3日函及所附价目单和产品目录。我方看中其中的一种产品，现将其图片寄还。请祥报该产品的价格、付款方式及装运条件。希望得到贵方最合理的报价。我国人口众多，如果销路好，我方一定会成为贵方的稳定客户。
外贸函电的作用 篇2
1 利用关联理论分析外贸函电中语用含糊现象
目前, 语用含糊因使用的越发频繁而引起国内外的学者、专家的关注和讨论, 大体有以下三种方式定义:一是把这种现象看作是交际中的随意言谈, 即听话人不能也没有必要按照字面意义来理解的话语;二是把话语含糊看作是交际者需要遵守的语用原则, 认为他们会根据言语交际的需要, 在必要时尽量含糊;三是最新提出的把含糊现象纳入语用顺应 (Adaptation Theory) 的理论框架, 作为语言结构和语境之间的动态顺应来讨论。结合以上观点, 我们不难发现:语用含糊的目的是在言语交际中, 在说话者有能力使用明晰、不含糊的表达方式的情况下, 为了实现特定点交际目的, 说话者有意识地选用了委婉、含糊、间接的说法表达同样的意思。正是因为语用含糊有如此显著的特征, 其在外贸函电中地使用也越发频繁。
Sperber和Wilson (Sperber&Wilson, 1995) 曾做过如下定义:关联性就是认知语境中的旧信息和新信息相互作用的过程, 话语的内容、语境和各种暗含使听话人对话语产生不同的理解, 但听话人不一定在任何场合或情况下对话语表达的全部含义都得到理解。在人们日常的交际会话活动中, 说话者和听话者为使交际能够顺利进行而努力寻找最佳关联, 即说话人在进行言语表达时就尝试使其话语具有最佳关联性;与此同时, 听话人在对话语表述中的信息 (information) 加以充实, 对话语所暗示的信息 (connotation) 付出最小的努力获得最佳关联进行理解。
以传统语用学角度来衡量, 语用含糊现象违反了交际会话的合作原则, 即数量准则、质量准则、关联准则和方式准则, 从表面上看, 使会话无法正常进行。但是在实际的外贸函电会话中, 使用语用含糊的目的是用最小的信息处理达到最佳的语境效果, 即建立贸易双方交流的最大关联。可见, 外贸函电中的语用含糊现象是符合关联理论的。李佐文在《试论模糊限制语的交际功能》中指出:在会话交际活动中, 当发话者与所谈论内容之间的关系产生模糊时, 表明发话者对所谈内容没有绝对把握, 使用模糊语能使话语稳妥周全, 同时为双方留有余地, 这就是模糊语言的交际功能。在外贸函电中应用的更为明显。例如:
(1) Our products have been exported to many countries.
这里的“many”用来修饰国家, 表示“很多”, 但在函电中并未明确标出多少国家。也许该公司的产品只发给国外两三家公司, 但是使用含糊语却能够给对方形成良好印象。
(2) We very much regret that this is our rock bottom price.We, however, are pleased to inform you that we shall show a comprehensive range of samples for your selection in an exhibition of Chinese silks in Shanghai. (黎莉, 2008:13)
rock bottom price这个短语已经明确的表明这是卖方所能承受的最低价格, 即不可能再降价。However形成语义上的一个转折, 表示愿意向对方提供另外一个选择的机会, 从而为今后进一步的合作可能奠定基础。
毋庸置疑, 语用含糊现象在外贸函电中扮演着重要角色。相反, 如果为刻意地遵守会话原则在外贸函电中总是使用表意明确的语言, 不单不会使贸易顺利进行, 甚至使贸易活动终止。所以说话者要根据实际情况相机而动, 在关联理论地指导下充分地发挥模糊语言的交际功能, 尽量避免太绝对、太极端、容易导致贸易活动过早结束的语言表述。如下图:会话交通灯。
2 合作与礼貌原则在外贸函电中的应用
礼貌与合作原则是现代语言学中语用领域重要的理论, 它不仅充分体现在会话中, 在书面语篇中也被广泛实施 (秦晓杰, 2001) 。合作原则 (The cooperative Principle) 是语言学家格莱斯在他的著作Logic and Conversation (1975) 提出的。他认为人们在谈话中遵守的合作原则包括四个范畴, 每个范畴又包括一条准则和一些次准则, 即: (1) 量的准则 (Quantity Maxim) ; (2) 质的准则 (Quality Maxim) ; (3) 关系准则 (Relevant Maxim) ; (4) 方式准则 (Manner Maxim) 。
在外贸函电中, 我们随时都要注意这几个准则的应用。例如:
(1) We thank you for your letter and shall be pleased to enter into business relationships with you.
(2) As requested, we are sending you by another mail our latest catalogues and pricelists of our exports.
(3) If you find business possible, please write to us.
这是外贸信函的正文部分, 包含三个自然段, 且分别由单独的一句话构成。充分体现出外贸函电语篇结构简洁、逻辑性强的特点, 符合会话合作原则的数量、质量准则。第一段be pleased to明确地表明了该信函的意图和目的;第二段根据对方要求, we are sending you说明已明确对方要求, 并及时寄出所需资料;在最后一段, 说话者通过If……, please……提出己方希望, 体现出了关联和方式准则。
但是在人们实际言语交际中, 会话内容并非总是符合“合作原则”。在某些情况下人们会有意地打破合作原则。针对用“合作原则”无法解释的语言现象, Leech (1983) 提出了“礼貌原则”, 他认为人们之所以有意违反合作原则, 是以体现礼貌为目的, 遵守“礼貌原则”。“礼貌原则”有六条准则 (Leech:132) :
(1) 策略准则 (Tact Maxim, ) ; (2) 慷慨准则 (Generosity Maxim) ; (3) 褒奖准则 (Approbation Maxim) ; (4) 谦逊准则 (Modesty Maxim) ; (5) 赞同准则 (Agreement Maxim) ; (6) 同情准则 (Sympathy Maxim) 。而礼貌原则的具体应用在外贸函电中也有明确体现, 例如:
We appreciate the exceptional quality of your product and the way in which you have handled our enquiry.We would like to take this opportunity to conclude some transactions with you but I am afraid the price you quoted is not competitive enough.We would therefore suggest that you make some allowance, say 10%on you quoted prices so as to enable us to introduce your products to our customers.
在该外贸信函的开头, 写信人开门见山地通过appreciate称赞了对方产品的质量和处理咨询的方式, 运用了褒奖准则 (appreciate表示欣赏、感激) 。第二步运用赞同准则, 主观上明确表示己方愿意与对方进行贸易的愿望 (would like to) 。在提出己方意愿后, 第三步十分委婉地 (would suggest) 提出希望对方降低价格的要求。而策略准则在其中也有所体现, 在争取对方降价的同时又保证扩大对方的好处 (so as to) , 即通过降低价格的方式能够让己方把对方的产品介绍给顾客。
综上所述, 外贸函电在国际贸易过程中所发挥出来的一系列重要功能如:信息传递、社会交往、协商劝说以及辅助业务处理等功能, 都是通过合理运用了语用学的合作原则和礼貌原则, 两者相互补充、又相互促进。只有清楚外贸函电的语用特征, 了解语用含糊的使用目的以及合作、礼貌原则的应用, 才能使贸易双方更好地理解彼此真正的交际意图, 才能使外贸函电更有效地为进出口贸易活动服务, 大幅度提高贸易双方的经济效益和社会效益。
摘要：随着全球经济一体化进程的不断加剧, 商务交际越来越呈现出国际化趋势。外贸函电作为对外经济贸易活动一种特定产物, 能够准确、具体地为贸易双方搭建信息交换的平台, 成为联系客户最常见、最方便、最节省的方式。因此, 通过了解外贸函电的语言特点为贸易双方搭建信息沟通的桥梁变得越来越重要。本文利用语用学的相关理论分析外贸函电的语用特征, 有助于理解外贸函电的交际意图。
关键词：关联理论,语用含糊,合作原则,礼貌原则
参考文献
[1]张华德, 曾丽芬.外贸英语的语体功能特征及其翻译原则[J].集美大学学报 (哲学社会科学版) , 2005 (6) .
[2]王宇涯.英语思维方式在外贸英语函电写作中的应用[J].文教资料, 2006 (11) .
[3]尹小莹.外贸英语函电——商务英语应用文写作[M].西安交通大学出版社, 2004.
[4]Leech, G.N.Principles of Pragmatics[M].London:Long-man, 1983.
[5]Grice, H.P.Logic and Conversation[M].USA:New YorkAcademic Press, 1975.
[6]刘润清.关于Leech的“礼貌原则”[J].外语教学与研究, 1987 (2) .
外贸英语函电的教学实践 篇3
但是，当函电教学的初始阶段结束后，一般的教学材料和教学方法仍过多局限于词句，学生只会机械地掌握所背的词组和句子，一旦没有相关素材需要自己组织、表达时，就缺乏独立思考和运用的能力了。此外，函电课程在教学时，与其他商务专业课程以及上下任务间的联系度还不够，有待融会贯通，上下一致。
因此，在函电教学的实践任务阶段，最好运用统一的买卖双方、统一的买卖商品，从而保持业务过程的连贯性、整体性。此外，执行任务前教师要做一个深入明晰的准备，让学生在实践时更具真实性和可操作性。笔者在本校商务英语专业的班级中，尝试开展了以下任务型教学：就买卖双方间的产品推广、询盘、报盘、还盘、达成协议等环节进行一次模拟公司业务练习。
一、准备阶段
第一步：一个班，每5～6人一组，构成一个公司，一共10组，分成两个阵营，分别是5个出口公司和5个进口公司。
第二步：出口公司和进口公司之间一对一结对，确定各自商务往来的对象，并就双方公司共同的业务领域、采购的某种商品达成一致，从而形成5对合作伙伴，5个不同的业务领域和5种要采购的产品。
第三步：每个公司选定一位负责人，确定公司名称，所在的国家城市地址，以及负责人的QQ邮箱、电话、传真等联系方式。其中，5个出口公司选择中国国内的城市，5个进口公司选择国外的城市。相关条件准备好后发给老师。
第四步： 5家出口公司参考现实环境中公司的网页，各自制作一个PPT文档，里面列出自己公司的名称（中英文），公司中英文简介（包括建立时间、员工人数、资产、销售的地区等），联系方式（其中邮箱是该公司负责人的真实邮箱，用来接收对方的信件），公司正在出售的一种产品。小组成员通过网络收集该产品的照片、国内销售的单位价格（换算为美金计价）等信息，并把这些产品信息制作好，发给老师一份，由老师对5家出口公司制作的公司及产品介绍进行考评，并将其放在学生的QQ群里进行展示。
二、运用商务函电进行业务磋商
第一步： 买方公司的成员看到卖方公司发布的产品介绍后，商定好本公司所需产品的款式、数量、颜色等，然后由公司负责人分配任务，成员各自到网上查找，了解并且商定以下内容：①该产品在卖方国内的单个零售价。②买方要买的数量。③该数量产品需要的包装规格。④该数量产品到买方国家所在城市的运费，运费的价目表可以在货代公司的网站上自行查找，老师也会给出一个货代公司网址让学生加以了解。⑤该产品在买方国家的单个零售价。⑥扣除成本后，所购数量产品要赚的总利润区间以及折合到单个产品的利润区间。⑦本公司能够接受的对方单个产品报价的区间。商定好后把这7项内容发送给老师。其中的①③④⑤项发送时需配以数据图片，作为公司事先调查的凭证。
第二步：买方公司做好市场调查后，写一封询盘信，向卖方公司提出自己所需产品的款式、数量、颜色、包装规格等要求，并且询问所需数量产品到买方国家所在城市的FOB上海单位价格。在写信时，可以参考之前学过的有关询盘信件的步骤表达，然后依照卖方提供的QQ邮箱地址，发送给卖方负责人，并抄送一份给老师，从而形成一个模拟的商业环境。
第三步：卖方公司收到对方的询盘信后，卖方公司成员到网上查找，并且计算好相关内容：①该产品在本国国内的成本价。②买方所购数量的产品到买方国家所在城市的运费（因为统一用FOB条款，由买方承担运费，因此卖方报盘时要考虑该因素，报价要合理）。③按照买方的包装规格要求，该数量产品包装的大致费用。④该产品在买方国家的一般零售价。⑤卖方公司扣除成本后要赚的总利润区间及折合到单个产品的利润区间。⑥卖方公司能够给出的单个产品的FOB报价区间。商定好后把这6项内容发送给老师，其中①②③④项发送时需配以在网上查到的数据图片，作为公司事先调查的凭证。
第四步：卖方公司根据买方的要求和自己做的市场调查，给对方写一封报盘信，明确包装、运费、发货日期、报盘有效期等信息，并且统一用FOB上海的格式，报出卖方所能给出的价格。然后依照买方上封来信的邮箱地址，发送给老师一份，并且发送给买方一份，从而形成一个互动的商业环境。
第五步：买方公司收到对方公司发送的报盘信后，公司成员仔细研究对方有关包装、运费、发货日期、所报价格以及报盘有效期等内容，然后与自己公司之前的市场调查做一下对比，如果对方所报价格和自己公司所能接受的价格有一定差距，就要给对方写一封还盘信，表明自己不能接受对方的报盘，并说明原因，必要时可以拿出自己公司调查的材料做凭证，并给出自己公司所能接受的价格。
第六步：卖方公司收到对方的还盘信后，将还盘的价格和自己公司所能接受的价格做一下对比，如果可以接受，就写一封达成协议的信件;如果不能接受，就再与对方进一步还盘。在写相关信件时，可以参考教材中达成协议的信件的步骤和表达，写好后发送给买方，并且抄送一封给老师，由此形成一个基本完整的业务流程。
在完成任务的过程中，每组同学自己在完成每个小任务后，可以填写一个自我评价和小组互评的表格，及时进行反馈和总结，为下一步任务的完成做好准备。最后老师把每个公司所完成的任务进行展示，对具有代表性的小组成果进行点评，并选出最佳公司、最佳董事长、最佳业务员等。
通过这种贴近实际工作环境的教学方法，学生可以把所学的内容和现实工作联系在一起，从而增加了学习兴趣和热情，减少了违和感，将函电的写作融入外贸业务中，把教材中出现的每一个函电任务进行串联和整合，而非单纯孤立地练习英语的写作和翻译，从而使教材运用的广度和高度得到一定的提升。与此同时，也锻炼了小组成员的协作能力，对学生以后的实际工作起到了一定的推动作用。
外贸函电的作用 篇4
请接受我方的道歉。
77)As requested we are sending you...
按你方的要求,现奉上...
78)In accordance with your wishes...
按你方的要求...
79)We confirm our telegram of this morning as per enclosed copy.
按所附文本,兹确认今晨我方发出的电报。
80)We note with interest the suggestion contained in your letter of...
我方高兴地注意到你方...月...日信件中的...建议。
81)We note your remarks concerning...
我们注意到你方关于...的看法。
82)We should be glad to have your confirmation that ..
欣盼你方确认...
83)We have received your fax/telegram of today’s date, which reads as follows:
我方收到你方今日发出的传真/电报,电文如下:
84)We wish to remind your of our letter of...in which we asked you to ..
我们提醒你方注意,我方...月...日函要求你方...
85)We would remind you that we have not had a reply yet from you to our question.
需提醒你方,我方尚未得到你方对...问题的答复。
86)We are sorry to remind you that...
很遗憾,现提醒你方..
87)As you will no doubt remember...
你方无疑会记得...
88)As to the question of ... I agree with you that...
就...问题,我同意你...
89)We understand/have been informed that...
我方清楚/我方已被告知...
90)If that is the case...
若是这样的话...
91)As you are, no doubt, aware of/that...
无疑你方会知道...
92)We are quite willing to ..
我方很愿意...
93)In view of these facts...
鉴于这些事实...
94)Unless we hear form you to the contrary...
除非我方收到你方相反的通知...
95)If we are not mistaken...
如果我方没有错的话...
96)According to our records/the information we hae obtained...
根据我方记载/根据我方已得到的信息...
97)We with to add...
我们希望加上...
98)As mentioned above...
如上面所提到的...
99)We quite understand that...
我们很理解...
100)We enclose...
外贸函电-接受 篇5
Dear Sirs,Thank you for your letter of May 12, with which you sent us details of PLASTIC WARE.We have now seen samples of these goods and decided to place an order for 3000 pieces of PLASTIC WARE, provided you can guarantee delivery on or before July 1.Please note that 12 pieces to a box and 100 boxes to a wooden case,2% more or less in weight.We hope that everything will turn out to our entire satisfaction.Yours truly,
外贸函电大全 篇6
Chapter 1 建立贸易关系
1.请求建立贸易关系 Request for Establishing Business Relations 2.回复请求建立业务关系 Reply to the Request for Establishing Business Relations 3.索取产品资料 Request for Product Literature 4.回复索取产品资料 Reply to the Request for Product Literature 5.邀请会面 Invitation to the Business Appointment 6.接受会面邀请 Accepting the Invitation to the Business Appointment 7.谢绝会面邀请 Declining the Invitation to the Business Appointment 8.要求更改会面时间及地点Request for Changing the Time & Place of the Meeting
Chapter 2 推销
9.向特定客户推销 Sales Letter to Specific Customers 10.向不特定客户推销 Sales Circular to Non-Specific Customers 11.寄信给老客户 Sales Letter to Old Customers 12.寄信给新客户 Sales Letter to New Customers 13.推销新产品 Sales Letter for Promotion of New Products 14.推销劳务 Sales Letter for Promotion of Labor Services
Chapter 3 询盘和订货
15.一般询盘 General Inquiry 16.回复一般询盘 Reply to the General Inquiry 17.具体询盘 Specific Inquiry 18.报虚盘 Making a Non-Firm Offer 19.报实盘 Making a Firm Offer 20.买方还盘 Making a Counter Offer 21.卖方返还盘 Making a Counter-Counter Offer 22.下订单 Placing an Order 23.接受订单 Accepting an Order 24.拒绝订单 Declining an Order 25.下续订单 Placing a Repeat Order 26.推荐替代品 Offering a Substitute Product 27.接受替代品 Accepting a Substitute Product 28.拒绝替代品 Declining a Substitute Product 29.涨价通知 Notice for Price Increase 30.回复涨价通知 Reply to the Price Increase Notice
Chapter4 付款
31.询问付款方式 Asking about Payment Terms 32.接受付款方式 Accepting Payment Terms 33.要求修改信用证 Request for Amendment to L/C 34.信用证修改 Amendment to L/C 35.付款通知 Payment Notice 36.收到付款通知 Receipt of Payment Notice 37.催促付款（初次）Urging Payment(First Notice)38.催促付款（最后通告）Urging Payment(Last Notice)39.索取发票 Asking for Invoice 40.寄送发票 Sending Invoice
Chapter 5 包装和交货
41.包装要求 Packaging Requirements 42.回复包装要求 Reply to Packaging Requirements 43.装运时间 Time of Shipment 44.回复装运通知 Reply to Time of Shipment 45.催促装运 Urging Shipment 46.回复催促装运 Reply to Urging Shipment 47.出货通知 Shipment Advice 48.货物抵达通知 Goods Arrival Notice
Chapter 6 投诉和致歉
49.投诉货物未寄达 Complaint about Goods Arrival Failure 50.对货物未寄达致歉 Apology for Goods Arrival Failure 51.出货延迟 Late Delivery 52.对出货延迟致歉 Apology for Late Delivery 53.投诉货物质量 Complaint about Poor Quality of Goods 54.对货物质量不佳致歉 Apology for Poor Quality of Goods 55.投诉货物数量 Complaint about Wrong Quantity of Goods 56.为数量错误致歉 Apology for Wrong Quantity of Goods 57.投诉发货出错 Complaint about Receiving Wrong Goods 58.为发货有误致歉 Apology for Sending Wrong Goods 59.抱怨包装不良 Complaint about Poor Packaging 60.为包装不良致歉 Apology for Poor Packaging 61.付款出错 Payment Error 62.为付款出错致歉 Apology for Payment Error 63.对服务的不满 Service Dissatisfaction 64.对服务不满致歉 Apology for Customer Service Dissatisfaction
Chapter 7 商务交往
65.请求筹备出差 Request for Preparing for a Business Trip 66.回复请求筹备出差 Reply to the Request for preparing for a Business Trip 67.确认预定行程 Confirming Itinerary Reservation 68.出差后的感谢 Thanks for a Business Trip 69.活动通知 Activity Notice 70.集会通知 Gathering Notice 71.邀请担任演讲者 Inviting Speaker 72.回复演讲邀请 Reply to the Invitation for Speaker 73.展销会通知 Trade Fair Notice 74.回复邀请 Reply to the Trade Fair Invitation 75.请求帮忙做问卷调查 Request for Filling Out Questionnaire 76.请求转载许可 Request for Reproduction Permission
Chapter 8 公司人事
77.人事查询 Personnel Enquiry 78.找寻人才 Looking for Qualified Personnel 79.晋升公告 Promotion Announcement 80.调动通知 Transfer Notice 81.褒奖员工 Complimenting Employees
Chapter 9 公司内部
82.会议通知 Meeting Notice 83.例行报告 Routine Report 84.问题报告 Problem Report 85.提案 Proposal 86.回复提案 Reply to Proposal 87.说服对方 Convincing the Other Side 88.给予指示 Giving Instructions 89.新产品说明 New Product Description
Chapter 10 社交信函
90.邀请与约见函 Invitation and Appointment Letter 91.回复邀请 Reply to Invitation 92.祝贺函 Letter of Congratulation 93.慰问函 Letter of Sympathy 94.感谢函 Letter of Thanks 95.道歉函 Letter of Apology 96.通知函 Letter of Advice 97.鼓励函 Letter of Encouragement 98.探病函 Letter of Consoling the Sick 99.吊唁函 Letter of Condolence 100.节日问候 Seasons Greeting
Chapter 1 建立贸易关系
1.请求建立贸易关系 Request for Establishing Business Relations
We have learned from ①(信息来源)that you are ②(公司性质)in ③(国名或地域名).We are glad that you are interested in ④(产品名称).So, we are willing to establish business relations with you.Attached please find ⑤(附件内容).We are ⑥(公司性质).We export ⑦(出口产品名称)to ⑧(出口产品目的地).If ⑨(对方条件)，we ⑩(期待事宜).We look forward to receiving your inquiry at an early date.2.回复请求建立贸易关系 Reply to the Request for Establishing Business Relations
Thanks for your email to enter into business relations with us in ①(经营范围).We have read your ②(邮件附件内容).As you know, we are ③(重述本公司身份).We have a large ④(需求量大的产品名称)market here, so we are seeking new partners.If possible, we’d like to be ⑤(我方角色)in ⑥(国名或地域名).Should ⑦(对方提供的优惠), we’ll ⑧(订单种类).We look forward to your favorable reply.3.索取资料 Request for Product Literature
We learn from ①(信息来源)that you are ②(供货商身份).We ③(关注产品途径)and became much interested in your ④(产品名称).We are ⑤(我方公司身份).As we are interested in doing business with you, we would like you to send us ⑥(邮寄方式)the detailed information about ⑦(欲购产品名称)to ⑧(邮寄地址).The demand for ⑨(产品类型)in our market is really great.Your immediate attention is highly appreciated.4.回复索取产品资料 Reply to the Request for Product Literature
We are so glad that you are interested in ①(产品名称).Attached are ②(附件内容).As you requested in your email, we sent you our ③(索取资料)by ④(邮寄方式), which will tell you everything about our ⑤(产品名称).Although established in ⑥(公司成立时间), we are developing very fast.We pay great attention to ⑦(特别关注之处).We have introduced advanced production equipment from ⑧(国名或地域名).We now export our products to ⑨(出口产品目的地).⑩(产品(某一特定产品系列)is a bestseller.畅销国国名或地名)is our largest market.○We look forward to your trial order.5.邀请会面 Invitation to the Business Appointment
I’d like to invite you for a meeting with ①(我公司会面人职务和姓名)if you feel convenient.As ②(会议名称)will be held in ③(会议地点)from ④(会议起始日)to ⑤(会议结束日), we think you ⑥(对方可能采取的行动).If you come, we would like to invite you for a meeting with ⑦(我公司会面人)at ⑧(会面地点), on ⑨(双方会面日)to discuss(我公司会面人)wishes to have an opportunity for a ⑩(双方会面商讨事宜).1○meeting with you.We look forward to receiving a positive reply from you.6.接受邀请会面 Accepting the Invitation to the Business Appointment
I’m glad that you will arrange a meeting between ①(对方会面人职务和姓名)and me on the day before the opening of ②(会议名称)to ③(会面事宜).As a matter of fact, we had had the intention to meet ④(对方会面人职务)during ⑤(会议名称)before we got your email.We cherish the opportunity ⑥(我方珍惜之事), and are pleased to have a chance to ⑦(有机会之事).We look forward to seeing you in Dongguan.7.谢绝会面邀请 Declining the Invitation to the Business Appointment
Thank you for your email of ①(对方邮件发送日), inviting me to have a meeting with ②(对方会面人职位)on ③(对方建议的会面日)before the opening of ④(会议名称)at ⑤(会面地点).I’m sorry to say that we are unable to go to ⑥(会议名称), when we ⑦(拒绝会面原因).That’s why I can’t go and meet ⑧(对方会面人职位).We hope that you will understand our situation.We wish to meet sometime in the near future to ⑨(会面目的).8.要求更改会面时间及地点 Request for Changing the Time & Place of the Meeting
Thank you for your email of ①(对方邮件发送日), inviting me to have a meeting with ②(对方会面人职位)on ③(对方建议的会面日)before the opening of ④(会议名称)at ⑤(会面地点).We’d like to have the meeting on ⑥(我方提出的会面时间)at ⑦(我方提出的会面地点).It will be much more convenient to us if you agree to the date and place we have suggested.Your favorable reply would be highly appreciated.Chapter 2 推销
9.向特定客户推销 Sales Letter to Specific Customers
I would like to tell you that we have got the ①(产品名称)you inquired about ②(对方询盘时间).Attached are ③(附件名称), which will give you all details for placing an order.④(产品名称)we’ve got are ⑤(产品优势).They are really ⑥(欲推销产品引以为傲之处).They are at least as good as, if not better than, ⑦(与同类产品一样好), but prices are ⑧(价格情况).We expect your feedback before the end of this month.10.向不特定客户推销 Sales Circular to Non-Specific Customers
We are willing to seek partners for ①(出口产品类型).We are ②(我公司注册地点)，specializing all kinds of ③(产品种类).They are bestsellers both at home and abroad.We’ve now made some researches on ④(新研制产品名称), which we are able to provide regularly.If you are interested, please contact me at ⑤(电话联系方式).For more related information, you can ⑥(获知信息途径).Maybe we will make arrangements for a meeting to discuss details concerning ⑦(商讨事宜).11.寄信给老客户 Sales Letter to Old Customers
It’s been ①(有业务往来持续时间)since we executed your last order.Recently, we got in large quantities of ②(新产品名称).Attached please find ③(附件名称).I’d like to inform you that, we are ④(优惠措施)on certain items, including ⑤(对方感兴趣产品名称).Would you have a look at the attached catalogue? If you wish to order large quantities, ⑥(联系方式)me.We will try to work out terms and conditions to our mutual benefit.We look forward to our continued mutually-profitable business relationship.We expect ⑦(期待事宜).12.寄信给新客户 Sales Letter to New Customers
We are glad to learn, from ①(信息来源), that you are interested in ②(产品名称).We ③(经营情况).Attached please find ④(附件名称).⑤(欲知详细信息), please ⑥(查询方式).We look forward to your trial order and assure you of our prompt attention.13.推销新产品 Sales Letter for Promotion of New Products
We’re pleased to inform you that, with years of research, we’ve introduced our new products ①(产品名称)to market.Much to our delight, they enjoy great popularity.As we guess you might be interested, we’ve sent you ②(邮寄方式)③(邮寄样品种类及数量)for your trial use.A trial use will convince you of their extraordinary functioning.For more information, please ④(查看信息途径).Attached please find ⑤(附件名称).We hope you’ll take this opportunity to ⑥(为双方利益起见).If you consider placing an order, we’ll grant you ⑦(优惠幅度).14.推销劳务 Sales Letter for Promotion of Labor Services
We’re pleased to learn, from ①(信息来源),that you are in need of ②(某种职业工作人员).We advertised your job vacancies and attracted ③(申请人数)applicants, from whom we have chosen ④(人数)for your consideration.Attached are ⑤(附件名称).The candidates we have chosen are ⑥(身份).They all have ⑦(工作经历持续时间)experience, in a ⑧(工作单位).We have interviewed them with satisfactory results and offered them ⑨(提供事宜)as required.They are looking forward to your phone interviews.Contact us if ⑩(所需帮助事宜).We hope to have more cooperation in the future.Chapter3 询盘和订货
15.一般询盘 General Inquiry
We are very much interested in importing ①(产品名称)from you since you are ②(对方身份).We would be grateful if you could let us have detailed information about ③(产品名称)and send us samples of your complete product range as well.We have been ④(我方身份)for ⑤(公司历史年限)and have ⑥(销售渠道).We are in great need of ⑦(产品名称)in our production.Our credit standing has been AAA rated since ⑧(起始年).If business terms are satisfactory, we’ll place regular orders with you.16.回复一般询盘 Reply to the General Inquiry
We are glad to learn that you are interested in our ①(产品名称).Attached please find ②(附件信息).As you requested, we have sent you samples of our complete range ③(邮寄方式).We are one of the ④(公司性质), specializing in ⑤(经营范围).All our products are manufactured ⑥(产品优势).We ⑦(公司优势).We will allow a ⑧(折扣幅度)discount for your orders.For ⑨(欲知信息), please ⑩(获知信息途径).We look forward to your trial order.17.具体询盘 Specific Inquiry
We are ①(公司性质).We have obtained your name and address from ②(信息来源)and we are very interested in ③(产品名称).We’d like to have an ④(产品数量)quotation of the said products, ⑤(价格术语).We’d like you to tell us about ⑥(其他欲知事项).If ⑦(下订单前提条件), we will place an order with you.We would await your reply.18.报虚盘 Making a Non-Firm Offer We thank you for your inquiry ①(对方询盘日)，asking for ②(欲购产品数量)quotation of ③(欲购产品名称)made in ④(产品原产地).We are pleased to offer as follows: ⑤(报盘详细内容).The above offer is subject to our final confirmation.If you think our offer meets your requirements, please let us know at an early date.We would be glad to offer any additional information you need.19.报实盘 Making a Firm Offer
Thank you for your inquiry of ①(对方询盘日), asking for an ②(欲购产品数量)quotation of our ③(欲购产品名称).We are pleased to offer as follows: ④(报盘详细内容).The above offer is firm until ⑤(报价有效期限).If you think our offer is satisfactory, please let us know before ⑥(订单有效期限).You can be assured of our best service.20.买方还盘 Making a Counter Offer
We thank you for your email of ①(对方邮件发送日期), offering us ②(我方欲购产品名称及数量)made in ③(产品原产地)at ④(卖方报价).We regret to inform you that we can’t accept your offer as ⑤(还盘原因).For ⑥(继续保持合作的原因), we counter offer as follows, subject to your reply reaching us ⑦(有效期限): ⑧(我方还盘价).We are satisfied with other terms in your offer.We look forward to your favorable reply..21.卖方返还盘 Making a Counter-Counter Offer
Referring to your counter offer of ①(对方还盘邮件发送日期), asking for a cut down of the price from ②(我方报盘价)to ③(对方还盘价), we regret to tell you that it is difficult for us to accept your counter offer.The price we set in our offer is carefully calculated.As a matter of fact, we have had considerable business with many customers at ④(价格描述).Our ⑤(我方产品种类)sell well in their markets.As you know, our products are far superior in quality to ⑥(同类产品名称)provided by any other suppliers in the world.For long lasting trade relations between us, however, we decide to allow you ⑦(让利种类)if your order ⑧(订单价值).If you think our proposal acceptable, please place an order on or before May 31st.22.下订单 Placing an Order
Thank you for your timely reply of ①(对方邮件发送日期)to our inquiry about the ②(欲购产品名称).We are very satisfied with the trade terms you offer.The prices are acceptable.Therefore, we now email you our purchase order ③(订单编号)in the attached file.We will open ④(信用证种类)in your favor as soon as possible through ⑤(开户行), for the total value of ⑥(总价值)as stated in this order.Please inform us of the shipping date at least ⑦(提前通知装船天数)in advance after you receive our L/C.We look forward to your confirmation of the acceptance of our order.23.接受订单 Accepting an Order
We confirm our acceptance to your order ①(订单编号)you emailed us ②(对方邮件发送时间)for ③(订购产品名称).We welcome you as one of our customers.We are pleased to send you in the attached file the Sales Confirmation ④(销售确认书编号)for your e-signature.Please cosign it and return it to us for our file.And please open your L/C ⑤(开证时间).Shipment will be made upon our receipt of your L/C.Your cooperation is highly appreciated.We assure you of ⑥(我方承诺)and look forward to receiving ⑦(期盼对方继续订购)from you.24.拒绝订单 Declining an Order
We acknowledge receipt of your order ①(订单编号)you emailed us ②(对方邮件发送时间)for ③(订购产品名称), but regret to tell you that we are unable to take your order as ④(无法供货原因).⑤(无法供货的原因).We are indeed sorry for being unable to take your order.We sincerely hope that you will understand our situation and keep business relations with us in the future.25.下续订单 Placing a Repeat Order
We are pleased to inform you that the ①(产品名称)we ordered from you last time is very suitable for our market.Last shipment of ②(产品名称)sells well here.As we believe there is still a great demand for ③(产品名称)in our market, we are placing with you a repeat order ④(续订单编号)in the attached file for the same kinds and the same quantity of the said products at the same price and on the same trade terms as we did last time, provided ⑤(续订单特别要求).We hope you will ⑥(希望对方所做之事).We expect you to confirm our repeat order as soon as possible.26.推荐替代品 Offering a Substitute Product We are pleased to learn from your email ①(对方发送邮件日期)that you intend to place with us an order for ②(欲订产品名称),but we regret to tell you that this model is already out of production.We’d like to recommend to you our new model ③(替代产品型号), which is even more welcomed by ④(受谁欢迎).This new model is much better than the previous one, but the price is ⑤(替代品价格低廉程度)lower with ⑥(替代品“卖点”).Attached please find our latest catalogue and export price list so that you can know more about our new model or you can visit our web site：⑦(公司网站)to get more information you need.We expect you to place a trial order with us.27.接受替代品 Accepting a Substitute Product
Thank you very much for your recommendation.As this model is new to our market, we’d like to place a trial order with you for ①(替代品名称及数量), if you allow us ②(优惠种类及优惠额).Attached please find our Purchase Order ③(采购订单编号).We will open an ④(开立何种信用证)in your favor for the total value as stated in this order as soon as we get your confirmation.It is for keeping our long term trade relationship that we decide to place this trial order.We hope you will ⑤(希望对方所做之事)concerning this transaction.We look forward to your positive reply.28.拒绝替代品 Declining a Substitute Product
We have received your email recommending us the ①(替代品名称及数量)for lack of ②(原欲购产品名称)we requested, but we are very sorry to say that we can’t accept ③(替代品名称).④(拒绝替代品的原因).⑤(我方提出的解决办法).If you fail to deliver ⑥(原欲购产品名称及数量)on time, you have to pay us liquidated damages, that is, a ⑦(赔偿额度)of the total value of the delayed goods, for ⑧(延误期限).We hope you will give us a favorable reply as soon as possible.29.涨价通知 Notice for Price Increase
We formally inform you that the price of ①(涨价产品名称)has increased by ②(价格上涨幅度)mainly owing to ③(涨价原因).④(对涨价原因做具体解释).We can’t but increase our export price by ⑤(价格上涨幅度).In fact, many companies have increased their price to that extent.However, for ⑥(提供原价的原因), we offer you the original price for your ⑦(最近的一次订单时间或订单编号)order.From⑧(涨价起始时间), the price will go up by ⑨(价格上涨幅度).We hope you will ⑩(希望对方所做之事).30.回复涨价通知 Reply to the Price Increase Notice
Thank you for informing us the ①(涨价幅度)increase in the price of ②(涨价产品名称)due to ③(涨价原因).To tell you the truth, we have predicted the increase in the price of ④(涨价产品名称), but we didn’t expect the rise to be so high as ⑤(涨价幅度).We thank you for keeping the original price for our ⑥(最近的一次订单).Would you reconsider our later orders at the price of ⑦(略低于卖方涨价幅度的价格)? Reconsider the price of the products and we’ll ⑧(我方将做之事).Chapter 4 付款
31.询问付款方式 Asking about Payment Terms
We are in receipt of your bid yesterday for ①(对方递盘主要内容).However, you didn’t mention specific payment terms.We’d like to tell you that we only accept payment by ②(信用证种类).Generally speaking,③(付款方式)is considered to be a reliable and safe method of payment in international trade.It protects the rights and interests of both of us.It is our usual case accept ④(信用证种类)when we do business internationally.We wonder whether you accept this kind of payment.Thank you in advance for your prompt reply.32.接受付款方式 Accepting Payment Terms
We thank you for your email telling us about the payment terms, which we forgot to mention in ①(我方信函种类).We accept the payment terms you have offered, that is, we’ll make payment by ②(我方接受的信用证种类).It is true that ③(付款方式)is the safest way of payment and ④(信用证种类)is more favorable to you.Though it will add to our cost, we’ll do as you have asked us to.As we need to put a deposit in the bank amounting to the cost of the import, we need ⑤(所需时间)to arrange all the issues concerning the opening of ⑥(信用证种类).We’ll let you know once we have ⑦(信用证种类)opened.33.要求修改信用证 Request for Amendment to L/C Many thanks for sending us your L/C ①(信用证编号)issued by ②(开证行名称).However, on checking its clauses we found with regret that your Letter of Credit has several mistakes.You are kindly requested to amend the above L/C as follows: ③(信用证需修改之处).As soon as we confirm the above amendment, we shall proceed with ④(我方立即着手办理事宜)at once.A prompt reply will greatly oblige us.34.信用证修改 Amendment to L/C
Thanks for the email asking us to make amendment to our L/C.As requested, the amendment to our L/C ①(信用证编号)has been made as follows: ②(对信用证的具体修改内容).Shortly after receiving your email, we checked the details and found ③(信用证错误数量)in our L/C.We are really sorry ④(致歉原因).We have now instructed our bank ⑤(开证行名称)to make the amendment.The amendment advice will reach you soon.Please try your utmost to ⑥(催促对方办理事宜)once you confirm our amendment.We expect to receive the first shipment at the date stated in the contract.35.付款通知 Payment Notice As agreed, we are drawing on you for the value of ①(货物名称).The payment in arrears amount to ②(对方应付款额).To simplify the issues, we will ③(我方为简化过程所采取的措施).Please protect our draft on presentation.We shall appreciate your cooperation.36.收到付款通知 Receipt of Payment Notice We are in receipt of your email about payment notice of ①(对方发送邮件时间)contents of which have had our due perusal.In view of ②(说明原因),we will ③(我方立即办理事宜)immediately.Supplementary to this email, we wish to say that the amount ④(货款金额)has already been ⑤(货款处理情况).Please accord this matter your close attention.If you haven’t received the payment of the goods, please keep us advised as far in advance as possible.37.催促付款（初次）Urging Payment(First Notice)As required in the contract, which was settled by careful discussion of both parties, we wish to call your attention to the fact that we have got ①(已备货物)ready for some time.However, up till now, we haven’t had any news concerning your payment.Therefore, we kindly ask you to send us the payment as scheduled, so that we can execute your order ②(订单编号)within the contract time.We hope that you will ③(亟待对方解决事宜)as soon as possible.38.催促付款（最后通告）Urging Payment(Last Notice)
We wonder whether you have received our emails, asking you to send us payment for your order ①(订单编号).In spite of our repeated reminders, the payment still remains unsettled.We have emailed you asking for the speeding up of the payment over and over again.Frankly speaking, we have got a little bit uneasy at no arrival of your payment.It is your responsibility to pay the products in due time.Should you have financial difficulties, please let us know.This will be the last time for us to remind you that if you fail to send us payment by ②(付款最后期限),you will have to ③(未付款所导致的后果)accordingly.Please arrange payment as soon as possible so as to continue our cooperation.39.索取发票 Asking for Invoice
We are pleased to have received your high quality products on schedule.①(对收到的产品进行评论).We further know your good reputation, so we expect to continue our smooth cooperation.The only thing, however, we are feeling a little worried about is that we have received all the documents except the invoice.As a rule, we require commercial invoice in ②(发票复印数量).Please write our company name ③(公司名称)as the buyer with the amount of ④(发票面额).Our order number is ⑤(订单编号).Since it is important, please post them to us with the original invoice ⑥(邮寄方式).Thanks in advance for your immediate attention.40.寄送发票 Sending Invoice
Thanks for telling us the issues concerning the invoice of your order ①(订单编号).We have noted your instructions about the invoice and, as requested, have posted you the ②(所寄票据)in ③(复印数量),together with the original one, by ④(快递公司名称)，⑤(邮寄时间).The number of the mail by ⑥(快递公司名称)is:⑦(快递邮件编号).They will contact you by your mobile phone.We have sent you an e-copy in the attached file for your advance look.We look forward to our further cooperation in the future.Please acknowledge receipt of the invoice we sent you ⑧(邮寄时间)once you get it.Chapter 5 包装和交货
41.包装要求 Packaging Requirements
We appreciate your email asking about ①(对方邮件询问内容).As our products are easily damaged, it is quite necessary to pay special attention to packaging.Also please ②(对方需特别注意的事项).Frankly speaking, our packaging requirements are quite strict.The details are written in our packing instruction, which is attached.However, I’d like to emphasize the following four points：
1.The packaging must be strong enough to withstand③(货物所能承受的内容).2.The products are to be wrapped in...before being packed in④(包装方式).3.The most important thing is to protect the goods⑤(货物需避免的因素).4.Any loss in transit is to be compensated by...company.We believe you will give special care to the packaging to avoid any possible damage.42.回复包装要求 Reply to Packaging Requirements
Having received your email of ①(对方邮件主题),we immediately passed your opinions on packing to our ②(与包装问题直接相关的人).Recently, they have made a number of improvements in packaging.We will also take effective measures to satisfy your packaging requirement.We have prepared ③(已备的包装)so as to protect the goods against④（可能遭受的损失）.And also, we give special care to the problem of ⑤(需特别注意的事项).In sum, we will reinforce packing in order to minimize the extent of any damage to the goods in transit.If you have any questions, please email me or call me.43.装运时间 Time of Shipment
We are pleased to inform you that we have shipped ①(货物批次)for your order ②(订单编号).Since your order is a large one, the goods are to be shipped in ③(货物批数)of ④(每批货物数量)with separate bills of lading according to our sales contract.The first shipment has already been loaded on board s.s“⑤”(货轮名称),which is sailing for your port ⑥(目的港名称)，⑦(货轮启航时间)from ⑧(装货港名称).We believe that the goods will reach you in time to meet the needs of your market and that they will prove to be satisfactory to your customers.Please let us know the moment you have received the goods.44.回复装运通知 Reply to Time of Shipment
Many thanks for your email telling us about ①(货物批次)for our order ②(订单编号).We really appreciate your timely arrangement.The punctual shipment will help us deal with other corresponding issues smoothly.We expect the goods to reach us in time so that we will be able to put them to market at a time ③(何种情形下).Thank you for your efforts and true cooperation.And we expect you to get the ④(货物另一批次)ready for shipment concerning our order ⑤(订单编号).As soon as we get the goods, we will email to let you know.45.催促装运 Urging Shipment
We regret to say that we have not heard anything from you about①(希望对方办理的事宜).As you know, our contract is for ②(合同规定的装运要求).We understand there must be some particular reasons for ③(对方未解决或未处理的事宜).However, we have the right to know detailed information.And we would like to cooperate with you to deal with this problem.Even if we did not know the reason,④(我方做出的何种让步).Please arrange the shipment as soon as possible and let us know ⑤(要对方告知的事宜).46.回复催促装运 Reply to Urging Shipment
We have already received your email of ①(对方邮件的日期).We feel sorry for the shipment delay, which was caused by ②(说明装运延迟的原因).It is our fault not letting you know the cause in time.In addition, because of ③(未能按时装运的另一个原因),we failed to make timely shipment.After communication with related officials, we now have settled the problem.The shipment of ④(产品名称和数量)under S/C ⑤(合同编号)will be arranged to go forth on board s.s.⑥(货船名称).The ship will sail from⑦(出货港口名称)on or about ⑧(装运时间).We will email you immediately when the ship sets off.Thanks for your understanding and cooperation.47.出货通知 Shipment Advice
We are pleased to inform you that we have completed the shipment of ①(产品名称)in accordance with the stipulations set forth in ②(信用证编号).The ③(货船名称)has sailed from ④(出货港口名称)on ⑤(出港日期).We are attaching the following copies of shipping documents for your advance look: ⑥(单据名称)⑦(票据编号).If you find any problem, please let us know as soon as possible.48.货物抵达通知 Goods Arrival Notice
After ①(说明原因),the first batch has already arrived.Because of ②(具体装运安排的原因),we agree to ship the goods in ③(装运安排).We greatly appreciate it that the first batch has reached us in safety and in good condition.We expect to get ④(货物批次)by⑤(期望货物到达的日期).There is one thing we need to mention, that is, it is no matter ⑥(我方特别强调的事宜)as long as they arrive here in time as required.We look forward to ⑦(货物批次).Chapter6 投诉和致歉
49.投诉货物未寄达 Complaint about Goods Arrival Failure
For the non-arrival of the goods, we are most reluctant to complain, but we must draw your attention to this matter.According to the contract, the goods should arrive at the port ①(港口名称)on ②(货物寄达日期).However, even till today ③(发送邮件当天日期),we still have not had any news about the arrival of the products.Moreover, we have not received any information from you for explanation.Please carefully check every step of the ④(需核查内容)in order to find the exact causes.We trust you will take our complaints seriously and reply to us as soon as possible.50.对货物未寄达致歉 Apology for Goods Arrival Failure
We are sorry to hear that ①(所出现的问题).After careful check, we found that the shipment was delayed because of ②(货物未寄达原因).With reference to the contract, the postponement was caused by③(货物出现问题的原因)，which is definitely not our responsibility to ④(我方何种责任).We suggest that you make direct contact with ⑤(公司名称或其他机构名称)to discuss the details so as to minimize the loss.We really feel sorry for this accident, but you should understand that ⑥(所出现的问题)is not our fault.Thanks for your understanding.51.出货延迟 Late Delivery
We have been feeling quite honorable to have smooth cooperation till now.However, for the recent order under the contract ①(合同编号),we have not received the goods yet.②(我方身份),we think there might be some explanations for the late delivery.You are kindly asked to check our order ③(订单编号).Since the end-users have commented favorably on ④(产品吸引点)of the last purchase, we reordered this kind of the products.But the failure will definitely influence ⑤(受影响的内容).We really look forward to the goods;otherwise, we will miss the great chance for ⑥(会失去何种机会)at present.If we can not get any reasonable explanations or the products by the end of this month, we will have to ⑦(我方将采取的行动).52.对出货延迟致歉 Apology for Late Delivery
Thank your very much for your email.We are quite sorry for the late delivery.①(说明出货延迟的原因).Carefully checking ②(依据文件的名称及编号),we found that the goods ③(说明货物的情况).We very much regret to say that the matter has slipped our attention.After finding this mistake, we have ④(采取的补救措施),If nothing goes wrong during the transit, you will receive the products ⑤(预计到达的日期).Hopefully, this late delivery will not deteriorate our relationship.If you have any questions, please contact me directly.We appreciate your under-standing.53.投诉货物质量 Complaint about Poor Quality of Goods We appreciate having received the goods on arrival of s/s“ ① ”(货轮名称)at ②(目的港名称).Shortly after landing, related officials checked the details of the goods.Everything appears to be correct and in good condition except ③(有质量问题的产品).When we opened the cases, we found that they were ④(产品状况).The worst thing is that the quality of the goods do not confirm to the contract.Please tell us the exact explanations.Additionally, we prefer to ⑤(我方提出的解决办法).Look forward to your prompt reply.54.对货物质量不佳致歉 Apology for Poor Quality of Goods
We are really sorry for the ①(产品所出现的问题)of the goods.②(证明材料)states clearly that ③(货物实际情况描述).There is no denying the fact that the goods ④(货物出现问题的原因).Therefore, you should ask ⑤(提出索赔的机构名称)for compensation.However, to compensate you to a certain extent for the trouble, we will grant you ⑥(补救措施)for your next purchase.We expect to ⑦(期待事宜)in the future.Again, we are terribly sorry for your loss.55.投诉货物数量 Complaint about Wrong Quantity of Goods
Thank you very much for ①(对方所做事宜).We duly received the order on arrival of s.s ②(货轮名称).Unfortunately, we found that ③(货物出现的问题).As told, the shipping quantities were ④(货物装船时的数量).Please check whether ⑤(合同规定数量)had been loaded on ship in whole at the port of shipment.We are in urgent need of the products as ⑥(亟需该商品的原因)at present.You are kindly requested to ⑦(亟需对方解决事宜)upon receipt of this email.Other-wise, we have to raise a claim for ⑧(索赔金额)for the wrong quantity.We hope the matter will come to your special attention.56.为数量错误致歉 Apology for Wrong Quantity of Goods We have received your email of ①(对方邮件日期),and we regret to know that the short delivery of ②(货物短缺数量)of shipment against the order ③(订单编号).We are quite sorry for ④(致歉事宜).After check, we found that ⑤(说明原因).However, we have already ⑥(采取的补救措施).The related officials confirmed that ⑦(应补运货物)will reach your port ⑧(应补运货物预计到达的日期).We deeply apologize for the inconvenience that caused to you.57.投诉发货出错 Complaint about Receiving Wrong Goods
The ship ①(货轮名称)has reached the requested port, ②(目的港名称).Upon being checked, the goods are found wrong.Under the contract No.③(订单编号),we ordered ④(所订产品的名称和数量).The total amount of the goods is right, but ⑤（说明货物出错之处).As ⑥(所订产品名称)are not in agreement with what is stated in the contract, We will send them back to you.However, you must be responsible for ⑦(对方应承担的责任).Because the products are in great need, please ship the correct ones soon.Otherwise we will have to ⑧(我方将采取的行动)for the wrong order.Please deal with the matter immediately, and drop us a line as soon as you arrange the shipment.58.为发货有误致歉 Apology for Sending Wrong Goods
After receiving your email, we attached this matter our closer attention.As it has never happened before, we check every step of this process with awareness.After a careful check-up by our staff, we found that ①(弄错产品的原因).As a result, the purchases with ②(发货错误)are not in order.Therefore, please ③(补救措施)and we will be in charge of all the related expenses.Besides, we have sent the right ones ④(发送方式及日期).If this works smoothly, they will reach you in ⑤(预计到达的日期或期限).We have taken all necessary actions to guarantee ⑥(弥补措施).We apologize for any inconvenience.59.抱怨包装不良 Complaint about Poor Packaging
Firstly, thank you for ①(感谢对方已办理的事宜).We have received the goods on arrival of s/s ②(船名)at ③(到货港口的名称).However, after checking the purchases, we regret to find that the goods are④(产品出现的问题).According to the survey by ⑤(质监部门名称).the reason for the damage is that ⑥(产品受损的原因).The products must be well protected against ⑦(意外损失的类型),so we specially emphasized on ⑧(我方多次强调的事宜)in our last email.But unfortunately, you
1(产品名称)are no longer fit did not follow our ⑨(指出对方忽略的问题).Since 1○for usage, we have to ask that you compensate us for the loss under the contract.Look forward to your prompt reply.60.为包装不良致歉 Apology for Poor Packaging
We acknowledge the receipt of your email.We deeply regret that the goods on arrival of s/s ①(船名)are damaged by ②(产品损坏的原因).After serious inspection, we are giving you description of the damaged shipment.The contents were ③(货物受损情况),which is our responsibility.Therefore, we will take the responsibility for ④(我方应付的责任),and will compensate you by ⑤(赔偿金额)in accordance with the contract.Please email us if you receive the check.Please accept our apology or any inconvenience caused to you.We will take any necessary actions to ensure this kind of thing will never happen again.61.付款出错 Payment Error
With careful check of this order, we regret to tell you that there was an error in ①(出错的地方)which has lead to a great loss to our company.So we have to emphasize the contract which shows the purchases should be paid in ②(币种)rather than....The total amount is ③(金额).Also, we have to mention that the payment should be finished ④(合同规定的付款日期).Please arrange all the related issues immediately, and pay the order required as soon as possible.Look forward to your prompt reply.62.为付款出错致歉 Apology for Payment Error
Thank you for your email.After careful check, we found that there was indeed a big mistake in ①(出错的地方).It is ②(出错的原因).We are deeply sorry for the error that we did not abide by③(不符的地方).We hope you could understand that we did not make such mistake in purpose.Thank you for your efforts, which have been instrumental in effecting a settlement.We have already changed ④(需修改的地方).The total amount is ⑤(货款金额).Sorry for any inconvenience brought to your company.63.对服务的不满 Service Dissatisfaction
On behalf of our company ①(我方公司名字),I am writing to inform you that our company is not satisfied with ②(不满意的方面).For one thing, ③(投诉对方的不足).For another, we regret to say that ④(所造成的后果或影响).We tried our best to ⑤(我方已采取的措施),however, we still have not received a definite reply.All in all, we can not accept that ⑥(我方不能接受的事宜).Please explain to us clearly so as to avoid ⑦(应避免产生的后果).Please give your immediate attention to this matter.64.对服务不满致歉 Apology for Customer Service Dissatisfaction
First of all, we are sorry for ①(未办理的事宜).Having received your email, we immediately analyzed the causes of ②(所出现的问题).In addition,③(解决办法).On behalf of ④(公司名字),We apologize for any inconvenience you have been put to by our error.Please let ⑤(损失评估机构名称)assess the loss.And we will ⑥(进行赔偿的相关费用).Again, we really appreciate your complaints.The frank exchange of views contributed to a better understanding.Hopefully, we could have a smooth cooperation.Chapter 7 商务交往
65.请求筹备出差 Request for Preparing for a Business Trip
①(会议名称)will be held ②(会议时间)in ③(会议地点).We’re pleased to inform you that you are invited to attend the conference on behalf of our company.Delegates are required to sign in ④(会议报到时间).Make sure you arrive there on time.You’d better prepare your trip in advance.Please inform me of your preferred arrival time so that I can book a flight for you.If you have any ⑤(参会资料)for the meeting, please send them via email to the committee ahead of time and send me a back-up copy.If you have any particular requirements concerning ⑥(会议设备)，please do not hesitate to contact ⑦(联系人).Attached please find ⑧(附件内容).Please reply before the end of this week.66.回复请求筹备出差 Reply to the Request for preparing for a Business Trip
Thank you for your email informing me to attend ①(会议名称).I am delighted to take this business trip.I’m writing to confirm that I will arrive in ②(出差地点)on ③(抵达时间).Please book ④(往返机票)for me.⑤(其他相关事宜).I do hope that this business trip will be a great success and be beneficial to our ⑥(市场推介).67.确认预定行程 Confirming Itinerary Reservation
I am writing to tell you that I have booked ①(机票类型)for your attendance at the ②(会议名称).Since you prefer to arrive ③(抵达城市及时间)and to fly back to ④(返回城市及时间),we have booked a round-trip flight, leaving at ⑤(飞往会议地航班起飞时间)and returning at ⑥(返回航班起飞时间).A timetable is attached for all the information about your flight.If I can be of any further assistance，please call me or email me.Wish you a happy and successful business trip.68.出差后的感谢 Thanks for a Business Trip
I am writing to thank you for all the time and energy you offered before and after my trip to ①(出差地城市名称)for ②(会议名称).Without your efforts, my trip to ③(出差地城市名称)would not have been so pleasant.④(表示感谢的具体事项).My presentation went well because of ⑤(因为对方的何种帮助).In addition, I’d like to thank you for your picking me up on ⑥(来机场接我的日期).Thank you again for all the time and energy you offered before and after my trip to ⑦(出差地城市名称).69.活动通知 Activity Notice
I am writing to inform you of the celebration we will hold to ①(活动目的).②(活动类型)will be held ③(活动地点).The regular bus of our company will take us to the hotel at ④(班车出发具体时间).You can also drive your own car there.All of you are kindly requested to be present on time.To mark the special occasion ,the board of directors has decided that ⑤(节目表演部门名称)is to ⑥(表演节目).Please get well prepared for that.If you have any further questions, please do not hesitate to contact ⑦(联系人).I look forward to seeing all of you at the celebration.70.集会通知 Gathering Notice
I am writing to inform you that we will hold a ①(集会名称)in ②(集会地点)③(集会时间).You are welcome to attend it if you feel convenient.There will be ④(集会活动内容).⑤(集会原因)⑥(集会目的).I’d like to thank you for your smooth cooperation with us during the past year.I’d also like to thank you for your contribution to the development of our company.I look forward to seeing you at ⑦(集会名称).71.邀请担任演讲者 Inviting Speaker
You are kindly invited to make a keynote speech at ①(研讨会名称),which is to be held in ②(会议地点)③(会议时间).The theme for the seminar is ④(会议主题).You can focus on any aspect concerning this theme.We would be delighted if you would accept our invitation to make a speech on the topic.⑤(附件信息)is attached.We will be responsible for all your travel and accommodation expenses.We look forward to receiving your confirmation.72.回复演讲邀请 Reply to the Invitation for Speaker
Thank you for your email inviting me to make a keynote speech at ①(演讲场地)②(演讲日期).I’d like to make a speech on the subject of ③(演讲主题).Of course, I am delighted to accept your invitation, and I will arrive ④(演讲者确认的相关信息如：地点、时间等).I will require use of ⑤(演讲所需设备)for my speech.The attachment is my ⑥(演讲材料).Please have it printed out and make sure that ⑦(受众)has a copy.I look forward to meeting you at the seminar.73.展销会通知 Trade Fair Notice
We should like to invite you to attend the ①(展销会名称),which will be held from ②(展销会开始时间)to ③(展销会结束时间).Full details about the fair are as follows.④(展销会名称)will be held ⑤(展销会举办地点).⑥(展销会名称)will be ⑦(展销会重要性).You can share information with various partners of⑧(参加展销会的行业类型).For the latest information, please visit our ⑨(展销会网址).I look forward to seeing you at ⑩(展销会名称).74.回复邀请 Reply to the Trade Fair Invitation
Thank you so much for your kind invitation to ①(展销会名称).I feel so delighted to be invited.②(展销会名称)will be held from ③(展销会开始时间)to ④(展销会结束时间)⑤(展销会举办地).I believe it will be a good opportunity for us to meet ⑥(行业伙伴)and exchange ideas and information with them.I look forward to seeing you at the fair.75.请求帮忙做问卷调查 Request for Filling Out Questionnaire
To maintain high quality products and services to you, I hope you will take a few minutes to complete ①(问卷名称).In appreciation of your time and energy, we shall be pleased to send you ②(礼物名称)upon receipt of your completed questionnaire.③(公司名称)is committed to providing high quality ④(公司产品类型),so we’d like to keep informed of ⑤(公司欲知信息).We hope that you will enjoy participating in this survey.Your answers will be an important part of our market research.We look forward to receiving your reply, and assure you of ⑥(对客户的承诺)in the future.76.请求转载许可 Request for Reproduction Permission
I am writing to ask for permission to put ①(作品名称)on ②(转载处).Your article has received ③(作品获得的反响)since it was first published in ④(作品发表处).Although ⑤(同类作品名称)have appeared recently, such ⑥(对作品的好评)as you have written and published is extremely valuable.Once your article is reproduced ⑦(转载处),you will receive⑧(对方将获得的报酬).The payment standard is attached.Should you consent,⑨(对方在作品转载中的权利)will be given.Your permission and suggestions will be appreciated.We look forward to receiving your reply.Chapter8 公司人事
77.人事查询 Personnel Enquiry
I am writing to enquire whether you can find us ①(所查询的人才类型).You have been recommended to us by one of our clients.It’s said that you not only maintain contact with ②(业务联系机构)but also offer③(公司业务范围).We are a ④(我公司性质).We are now in urgent need of ⑤(所查询的人才类型).Please find in the attached file ⑥(职位描述和具体应聘要求).If you have any candidates qualified for the position, please phone us at....We would be very grateful for any help you could provide.I am looking forward to hearing from you.78.找寻人才 Looking for Qualified Personnel
We are seeking a ①(招聘人才类型)for our new business section.We have learnt from②(信息来源)that you have③(胜任条件).Therefore, I am writing to enquire whether you will be interested in our vacancy.We are a ④(我公司性质).We have been focusing on⑤(公司主要业务).We are now planning to explore a ⑥(新业务名称).We are looking for a qualified ⑦(职位)to lead this campaign.Detailed job descriptions and ⑧(丰厚的薪酬)are attached.If you are interested in the vacancy, please reply via email, and we will arrange for an interview with you.I look forward to hearing from you.79.晋升公告 Promotion Announcement
We are delighted to announce the promotion of ①(晋升人员姓名)to the position of ②(晋升后的新职位)....has been our ③(晋升人员过去的职位)for ④(晋升人员过去职位持续时间)and has done ⑤(出色的工作).⑥(晋升人员新岗位职责).The new position of ⑦(晋升人员姓名)commences on ⑧(晋升人员新职位任职起始时间).Please join me in congratulating ⑨(晋升人员姓名)on his/her new promotion and in wishing him/her continued success in the future.80.调动通知 Transfer Notice
I’m glad to inform you that you are officially appointed as ①(新的岗位职务)at ②(薪酬标准).Your new position begins from ③(新岗位任职起始时间).In your new post, you will ④(新岗位职责).We do appreciate your loyal service in ⑤(原岗位部门)for ⑥(原岗位任职持续时间).We are sorry that we have to move you from a department you are so familiar with due to ⑦(调任原因).In your new post you will find ⑧(新岗位优势).Wish you more success in your new post!
81.褒奖员工 Complimenting Employees
You did quite a good job ①(时间).Congratulations on ②(褒奖原因).I am very fortunate to have you in my company.Besides, I have been informed repeatedly that ③(被褒奖人员其他优点).I am very pleased that you have so much knowledge in this field and I appreciate ④(欣赏员工之处).You have set a good example to other employees of our company.You can get ⑤(奖励方式)for your excellent performance ⑥(时间).I wish you even greater success in your work in the new year.Chapter9 公司内部
82.会议通知 Meeting Notice
I am informing you of ①(会议名称)which will be held ②(会议地点)③(会议时间).④(参会人员)are requested to attend the meeting to ⑤(会议内容).At the meeting you are expected to give ⑥(报告内容).Please let me know if you will need ⑦(会议设备).⑧(附件内容)is attached.Please send me a reply to confirm the attendance of ⑨(参会人员).I am looking forward to hearing from you.83.例行报告 Routine Report
I am writing to report to you on ①(报告主题).Up to now，the following steps have been taken.1.②(调查步骤).2.A careful study of ③(研究内容)④(开展研究的时间).As a result of the investigation, I believe that a noticeable saving can be achieved by adopting the following recommendations: ⑤(解决方法).In closing ,I’d like to report that my next step is to ⑥(下一步工作内容)to ⑦(下一步工作目标).I shall be glad to further discuss this matter with you if you wish.84.问题报告 Problem Report
I received a complaint from ①(投诉者).He claimed ②(投诉内容).In view of the present condition of the goods, he asks for ③(相关赔偿).④(问题的原因).Unavoidably，the damages were caused.Considering ⑤(提出建议的出发点),I suggest ⑥(提出解决问题的建议).I look forward to receiving ⑦(期待对方回复的内容).85.提案 Proposal I am sending you this email to propose ①(提案主题).In this proposal, we will be considering ②(提案考虑的方面)，which are ③(提案考虑的具体内容).My key findings are as follows:1.④(第一点相关发现).2.⑤(第二点相关发现).3.⑥(第三点相关发现).Therefore, I propose⑦(提案主题).I do ask for⑧(提案相关请求).What I said above is just for your reference.86.回复提案 Reply to Proposal We have received your email of ①(对方邮件日期),I am glad to thank you for submitting a proposal on ②(提案主题).I really enjoyed your proposal.I have received many ideas and suggestions on ③(提案主题).However, ④(提案主题)you gave resonated greatly in my mind.It is ⑤(对提案的评价).I’d like to add some suggestions to your proposal.Firstly,⑥(建议内容).Secondly, please prepare a full formal proposal with detailed introduction to ⑦(提案相关信息),which I will submit to ⑧(提案提交对象)for approval.I am looking forward to your reply.87.说服对方 Convincing the Other Side
I am bold enough to email you for ①(邮件目的).②(加入公司时间)I joined this company as ③(职务名称).My present appointment carries a salary of ④(现在薪酬),which was reviewed ⑤(现在薪酬调整时间).During my ⑥(在公司工作的年限)with this company, I am quite confident to say that I have done my duties well.In addition, I feel quite comfortable with what I am doing and I am sure I can keep providing quality service as well.Now I have acquired additional responsibilities.So I feel that ⑦(加薪理由)justify a higher salary.Therefore, I am requesting a salary increase and my expectation is ⑧(期望薪酬).Would you please take my request into consideration? I am looking forward to your favorable response.88.给予指示 Giving Instructions With reference to your email of ①(对方邮件日期)②(对方邮件内容),I am now informing you of ③(指示内容).④(列举条目用语),send them replacements for the damaged goods as soon as possible, and ask them to return the damaged goods.⑤(列举条目用语),send them a letter of apology and assure them that this matter will never happen again.⑥(列举条目用语),be more careful in packaging goods to avoid further complaints from clients as well as extra expenses to our company.If you have any further questions, please call ⑦(联系人姓名)at ⑧(联系电话).89.新产品说明 New Product Description
With reference to your email of ①(对方邮件发送时间)enquiring about ②(新产品类型),I am now giving you a brief account of the new product.③(对新产品特性做概括描述)makes ④(产品名称)the best product for ⑤(产品适用范围).Its main features are as follows.⑥(对新产品性能做具体描述).We feel confident enough to say that from ⑦(产品不同的使用地方)to...,users will find it is perfect to get the job done.Wherever ⑧(新产品类型)is needed, ⑨(产品系列名称)will fit perfectly.Please let me know if you need any further details.Chapter10 社交信函
90.邀请与约见函 Invitation and Appointment Letter
It was great to meet you at ①(展销会名称)②(展销会地址和时间)and we’d like to thank you for your interest in ③(产品名称).We would like to invite you to visit our company in ④(公司地址).This would be a good opportunity for you to get an overview of ⑤(参观中能够了解的内容),as well as to meet ⑥(面谈对象)to discuss ⑦(商谈内容).In terms of possible dates, we were hoping that we could arrange something for ⑧(约定时间).Please let me know whether this would be suitable for you.I do hope your schedule will allow you to accept our invitation.I look forward to your positive reply.91.回复邀请 Reply to Invitation
Thank you very much for your letter of ①(信函时间),inviting me to ②(邀请内容).I would like to visit you and enquire about the possibilities of ③(拜访目的).I am sorry that I shall not be able to visit your company ④(邀请方安排的时间).Thank you for your invitation again.I do hope that I will have the opportunity to visit ⑤(拜访对象)if ⑥(相关条件)permits.92.祝贺函 Letter of Congratulation
I’d like to convey my congratulations on ①(祝贺原因).I am delighted to see that many years of loyal services you have given to your company have been recognized and appreciated.In addition, this change of position is another step in your rise to a place of prominence ②(行业名称).I rejoice with you in ③(对方的喜讯)and wish you ④(祝愿内容).I look forward to ⑤(期待内容)between our two companies.93.慰问函 Letter of Sympathy
I was very sorry to learn from your letter that ①(获悉不幸消息的渠道)②your company had financial trouble(对方遭遇的不幸).I really sympathize with your suffering③(获悉不幸消息的心情).Please let me know if there is anything I can do to help you.I expect to have an opportunity to visit you if ④(相关条件)permits.Meanwhile，please accept my best wishes for ⑤(良好祝愿).94.感谢函 Letter of Thanks
I’m writing to thank you for the opportunity given to us to ①(给予的机会).We have sent you ②(订单相关资料)③(订单号)④(订单日期).This is your first order with us, and we were so pleased to receive it.It is my sincere hope that our handling of your first order will lead to ⑤(首份订单带来的益处).I would like to express my gratitude again for ⑥(致谢内容)!
95.道歉函 Letter of Apology
Thank you for your email of ①(日期).I am writing to apologize for ②(道歉原因).It is probable that on this occasion the mistake was made due to ③(造成错误的原因).I have reported the details of this issue to ④(处理问题的相关部门).They will look into the matter and contact ⑤(能解决此问题的联系人)to solve the problem.We will send you ⑥(补偿金额)as compensation for your loss.Once again, we request you to accept our sincere apology for the inconvenience this matter has caused to you.We can assure you that the same thing will never happen again.96.通知函 Letter of Advice
I am writing to inform you that we have assigned ①(姓名)as ②(职位名称).③(姓名)has been with our company for ④(工作年数)and extremely experienced in ⑤(工作业务范围).He will be coming to ⑥(地点)⑦(日期)and will be calling on you that day if it doesn’t conflict with your schedule.If there is any problem with ⑧(问题内容),please let us know as soon as possible.97.鼓励函 Letter of Encouragement
With great pleasure, I am writing to welcome you as a new ①(对方的职位或职务)to ②(公司名称).③(公司名称)is a place where ④(公司创造的条件)are provided to every employee for his or her success.⑤(公司文化)are highlighted in our company culture.Therefore, no matter what background and experiences you have in the past, you will find an environment full of ⑥(公司氛围).⑦(对方的职位或职务)is ⑧(公司现状).But on the other hand, we need to make more efforts to have an even brighter future.Once again, I am delighted that you have chosen to accept our offer of employment and hope that this will be the beginning of our mutually beneficial association.I am confident that you will be doing very well in the days to come.98.探病函 Letter of Consoling the Sick
外贸英语函电的课程特征探讨 篇7
1外贸英语函电的功能
它的任务是培养学生运用英语解决国际贸易活动实际问题的能力, 使学生了解国际贸易活动中的各个环节及其特点, 学习和掌握如何运用用英语与客户进行外贸业务各个环节中的沟通。由于外贸业务的特殊性, 外贸函电是从事外贸业务的过程中推销商品、磋商交易、与客户商务谈判、履行合同、处理纠纷等一系列商务活动的主要工具和手段, 它肩负着建立贸易双方的业务关系、沟通商务信息、塑造企业形象等多方面的社会职能, 成为商务社团共同使用的、特征鲜明的、高度约定俗成的交际事件。
2浅议外贸英语函电的课程特征
外贸英语函电是外贸业务人员在与客户进行外贸业务磋商的过程中的一种应用工具, 由于外贸英语函电的特殊运用功能使该课程呈现出特殊性, 概括起来有以下几个方面:
2.1需要多门学科的综合学习和积累
外贸英语函电是利用英语这门语言工具, 在磋商过程中需要综合应用国际贸易实务、市场营销学、商务谈判、跨文化交际以及国际商法、保险、银行等知识, 所以以外贸函电课程为一体的高层次的应用语言课程, 需要学生提前储备好相关学科的知识, 同时有意识的开发自己分析问题、处理问题的能力, 只有做好这两种必须的外围准备, 才能更快更好地驾驽英语语言文字的运用和商务英语的写作技能。
2.2规范的格式要求
(1) 具有规范的信函格式。
外贸英语函电作为信函的一种, 既具有信函的规范格式, 又具有外贸信函的独特格式。
与所有的传统英语信函一样, 外贸函电具有自己的规范格式, 不同的是这种格式随着社会的发展又是在不断变化和改善的。外贸书信的格式主要有完全齐头式 (full- blocked format) 、齐头式 (blocked format) 、半齐头式 (semi-block format) 和缩行式 (indented format) 。
随着社会节奏的加快和对效率的追求, 外贸信函的通用格式普遍采用齐头式的格式, 因为它格式简单, 排版清晰, 阅读方便, 快捷高效, 是目前使用最广的书信样式。
(2) 规范的内容构成要求。
外贸函电的内容格式具有严格的构成, 包括信头 (letterhead) 、日期 (date) 、封内地址 (inside address) 、称呼 (Salutation) 、信函正文 (body of the letter) 、结尾敬语 (complimentary close) 、签名 (signature) 这七个部分是信函的不要组成部分, 同时根据具体情形还可以包括以下部分:事由 (subject) 、经办人代号 (reference notation) 、附件 (enclosure) 、抄送 (carbon copy) 、附笔 (postscript) 。
2.3特定的书写主题
作为在磋商外贸业务过程中沟通的工具和手段, 外贸函电的书写必须围绕特定的主题展开, 内容必须为了解决特定情境下的问题, 目的明确。
一般来说, 按照外贸业务流程来说, 外贸信函会包括以下情景主题:建立业务关系, 询盘, 报盘, 还盘, 订货, 订单确认, 付款, 包装, 装运, 保险, 投诉、索赔及理赔, 销售代理等。
每个主题下会涉及到不同的问题需要解决, 比如在信用证的付款方式下, 外贸函电的解决主题包括催开信用证、要求改证和展证等。
2.4特殊的语言要求
(1) 许多专用外贸术语。
为了减少纠纷, 顺利开展对外贸易活动, 必须对买卖双方各自承担的责任、费用、风险等作出明确的规定和划分, 使用贸易术语可以大大简化谈判过程, 减少贸易磋商的误解和纠纷, 有利于贸易的迅速高效的达成。这就构成了外贸英语函电中的最大特点—精确地运用价格、支付、运输、保险等专业术语。
第一类, 交易磋商中的术语:如Enquiry (询盘或询价) , Offer (发盘或报价) , Counter-offer (还盘) , Acceptance (接受) , place an order (下订单) , firm offer (实盘) , non-firm offer (虚盘) 。
第二类, 13种国际通用的价格术语, 包括工厂交货 (EXW ) 、货交承运人 (FCA ) 。船边交货 (FAS ) 、船上交货 (FOB ) 、成本加运费 (CFR 或c&F) 、成本、保险费加运费 (CIF ) 、运费付至 (CPT ) 、运费及保险费付至 (CIP ) 、边境交货 (DAF ) 、目的港船上交货 (DES ) 、目的港码头交货 (DEQ ) 、未完税交货 (DDU ) 、完税后交货 (DDP ) 。
第三类, 国际货物运输术语, 如Freight collect (运费到付) 、Freight prepared (运费已付) 、Direct bill of lading (直运提单, 直达提单) 、Discharging fee (卸货费) 、a carrier (承运人) 、a shipping agent (船务代理人) 、transportation by land (陆上运输) 、transportation by sea (海上运输) 、Partial shipment分批装运) 等。
第四类, 包装术语, 如Outer packing (外包装) 、Packed cargo (包装货) 、Packing list (包装单) 、in bulk (散装) 等。
第五类, 国际货款支付术语, 如T/T (Telegraphic Transfer) 电汇, D/A (Document against Acceptance) 承兑交单、Remit (汇付, 汇出) 、Revocable letter of credit (可撤销信用证) 、Revolving letter of credit (循环信用证) 等。
第六类, 国际货物运输保险术语。FPA (Free from Particular Average) 平安险, W P A (With Particular Average) 水渍险, TLO (Total Loss Only) 全损险等。
(2) 大量外贸缩略语。
随着电话、电传, 和电子邮件的广泛运用, 跨国交易的买卖双方用电话交谈, 发送电文, 均要求简明扼要, 便于减少时间, 记忆和记录以提高效率。外贸英语函电中大量缩略语的运用可以达到这一效果。
例如首字母缩略语 (initials) :TMO telegraph money order (电汇单) 、RECEIVED B/L received for shipment bill of lading (待装云提单) ;截短词 (clipped words) :approx. (approximate) 大约, art. (article) 商品, biz (business) ;用谐音构成缩略语。HV=have, I C = I s e e, B’4 = b e f o r e, THX=thanks;借用代码构成缩略词:CN=China, CNY=Chinese Yuan, FRF=French France等。
(3) 常用习惯用语和短语。
比如Make sb an offer on sth (向某人就某物报盘) 、place an order with sb for sth (向某人订购某物) 、make shipment (装运) 、be in a position to do sth (能做某事) 等等表达都是外贸函电的习惯用法。
2.5遵循写作的“7C”原则
从事外贸英语函电写作时, 为了达到有效沟通的目的, 有必要了解“7C”写作原则:清楚 (Clarity) 、简洁 (Conciseness) 、正确 (Correctness) 、具体 (Concreteness) 、礼貌 (Courtesy) 、体谅 (Consideration) 和完整 (Completeness) 。
以体谅这一原则为例。体谅对发信人和收信人之间保持进一步联系至关重要。发言人应尽可能从收信人的立场来考虑问题, 在分析对方如何理解信息的基础上, 提供其所需要的信息。简言之, 体谅就是做到为对方着想, 移情于对方, 在人性层面上来理解对方。此外, 体谅意味着要坚持用肯定而非否定的态度。如 We are shipping your order of September 21 this afternoon相比, The two dozen Corning Ware starter sets you ordered will be shipped this afternoon and should reach you by September 28 给对方提供了所需要的具体信息, 显得十分体谅对方。
2.6较为明确的篇章布局
外贸英语函电语言使用讲究简明扼要, 段落短小精悍。为突出重点, 段落发展常遵循“一段一事”原则, 一个段落只讨论一个问题, 每一篇章都是特定场景下的信函, 所以谋篇也是有规律可循的。
以还盘信函为例, 详细说明。还盘信函一般分为四个段落。
第一段, 告知收到报盘, 并表示感谢。 例如We thank you for your offer dated June 10, offering us 1000 m/t walnuts.
第二段, 表示无法接受报盘, 并声明原因。例如Much to our regret, as your offer is out of line with the market level, it is difficult for us to accept it.
第三段, 作出还盘, 提出自己的条件。如:To step up the trade, we counteroffer as follows, subject to your reply reaching us before this weekend.
第四段, 结尾, 表达期待回复, 对方接受还盘, 友好合作之类的心愿。
3结语
综上所述, 外贸函电无论从知识结构, 文体风格, 词汇还是篇章上都有自己鲜明的风格。因此在撰写外贸英语函电时, 一定要把握好函电的特征, 遵循写作原则, 用词规范, 条理清楚, 语气和内容相结合。
摘要：外贸英语函电具有外贸业务人员在与客户进行外贸业务磋商过程中的一种重要的应用工具这一功能, 使该课程呈现出鲜明的特征, 既具有商务性, 又具有其语言特色, 篇章特点和特殊的写作要求。
关键词：外贸函电,外贸术语,7C原则
参考文献
[1]秦秀白.英语语体和文体要略[M].上海:上海外语教育出版社, 2002.
[2]廖瑛, 莫再树.国际商务英语语言与翻译研究[M].北京:机械工业出版社, 2005.
[3]尹小莹, 郭黎光.外贸英语函电[M].西安:西安交通大学出版社, 1998.
外贸函电的作用 篇8
一、外贸英语函电的文体特征
掌握外贸英语函电的文体特征有助于准确地理解、把握外贸英语函电的语体规律和规范,并选择恰当的表达手段把原文的内容形式、文体风格准确地翻译出来。文体特征是由影响语言形式的各种语境因素决定的。语境由三大基本要素构成(Halliday, 1980 p. 5～7;胡壮麟,1989 p. 175;张德禄,1987) (1)语场,即言语交际的内容范围;(2)语旨,指人际参旨和功能参旨,涉及言语行为参与者、参与者之间的社会关系以及言语的社会功能和目的;(3)语式,指言语传递的媒介和方式。就语场而言,外贸英语函电涉及招投标、设计、生产、商品、询盘、报价、合同、订货、付款、运输、保险、代理、索赔、仲裁等商务活动及内容。就语旨而言,外贸英语函电的交际双方通常相距遥远,身处不同国度、具有不同的文化背景。这些要素客观上要求外贸英语函电的词汇、句法、语篇和语言风格要有独特的文体特征。
语境因素决定外贸英语函电是一种正式文体,必须使用严肃、客套的正式语体,而不宜使用随意的非正式语体。因为交际目的是为了建立商贸关系、洽谈业务、达成贸易,或为了投诉、索赔等。这些语境因素要求外贸英语函电语言必须严肃正式、严谨准确、简洁实效。另外,国际贸易函电使用的现代英语以措辞委婉、客气礼貌著称(史天禄,1984)。因此,正式规范、严谨准确、委婉礼貌是外贸英语函电基本的文体特征。
在词语选用上,外贸英语函电文体特征体现得尤为显著。语境因素要求外贸英语函电这种文体对词汇的选用要严谨准确、正式规范。首先,外贸英语函电中常用discount, inquiry, quotation, sample, commission, merchandise, consignment, delivery, invoice, specification, description等专业词汇。其次,常用一些商贸惯用语,如: revolving letter of credit, place with you an order, forwarding agents, demand and supply, tariff compact等。再者,还常用书面词:terminate, inform/advise, manufacture, inconvenience, commence等表达非正式用语end, tell, make, trouble, begin等的意思。此外,许多普通词汇在外贸英语函电中具有不同寻常的独特含义和用法:如against,普通含意是“反对”“靠着”,而在外贸英语中,它可表示:“兑换”“与......相比” “凭”。line在普通英语里指“线、行、列、排、绳索”等,但在外贸英语中,它可表示“商品、产品、经营业务”等。reference的普通含义是“参照、提及、推荐函”等,在外贸英语中,它可指“编号、涉及、资信情况、证明人”等,类似的词汇不胜枚举。
外贸英语函电文体不追求生动新奇,但讲究规范准确。如质量单位ton(吨),有long ton(长吨)、short ton(短吨)、以及metric ton(公吨)之分。Long ton是英国用的“吨”,为2240磅(约1016公斤) ;short ton是美国用的“吨”,为2000磅(约907公斤);metric ton是法国等用的“吨”,为2204磅( 1000公斤)。在外贸函电中,必须具体地说明使用哪种“吨”,以免发生分歧。外贸英语函电还常用大量的商贸缩略词,如:B/B(Break bulk), FOB(free on board),T/T( Telegraphic Transfer),L/C(letter of credit),P/A(payment of arrival),S/O(Shipping Order),D/O(Delivery Order),P. O. D.(place of delivery), W. P. P. (Waterproof Paper Packing)等。这些词语涉及报价、付款、提货、包装、单据、保险等内容,已为世界各国认可,必须熟练掌握。
称呼语和结尾敬语也不像家信或普通友人信件中那样随便、亲昵。外贸函电称呼语常用:Dear Sir(s), Dear Madam( Mesdames)或Gentlemen, Dear manager等;结尾敬语常用:Yours faithfully, Yours sincerely, Very respectfully yours, Truly yours, Sincerely或Respectfully等正式客套的形式。还常用thereafter, thereby, herein,herewith之类的古体词。这些都是正式文体的需要,他们不仅庄重严肃,而且显得礼貌客气。当然,现代外贸英语函电语言也有日常化的倾向。并与时俱进地选用一些新词,如:holiday economy; e-commerce; Euro; counterfeit(fake and poor goods)等。
礼貌委婉在外贸英语函电的句法上也体现得十分明显, please, thank, appreciate, kindly之类的词语几乎每封函电必用。这是外贸英语函电文体的另一大特色。如:(1).We thank you for your e-mail message dated November 10, 2009 in which you inquire about our Model 26-7010 of Oil Tool.(2)We sincerely invite you to participate the Hong Kong Toys & Games Fair 2009.(3)We should be appreciated (obliged) if you would let us know the result.(4). We very much regret that we are unable to deliver the goods immediately since we are heavily committed.
表示委婉礼貌的句式多种多样。使用得当,可有效促进贸易活动的进行:在向对方提出要求时它能避免命令语气,以免强人所难;在向对方表示承诺时,可给人以信心及信任感;在拒绝对方要求时,可避免生硬;在述说交易进展顺利情况时,能传达欢快的情绪。
一般说来,外贸英语函电的段落篇章较短,但句子较长是它的特征之一,如下面例句7、11、15、17。这与该文体的语境语旨有关,它的社会职能是洽谈商务、建立贸易关系,或投诉、索赔。要有效的行使其社会职能,此文体除体现语言礼貌委婉,必须语意准确,句法严谨,不允许意思摸棱两可而产生歧义或因为句子缺乏严密组织而引起曲解和误会。特别是涉外贸易条款或合同等内容,必须仔细斟酌、详尽说明,恰当运用结构复杂的长句可有效的达到此目的。
二、外贸英语函电的翻译对策
外贸英语函电是一种具有独特文体特征的实用文体。这些特征在词汇、句法和语篇模式方面均有显著的体现。与之相比,汉语商贸函电“语言以简明扼要为主,同国际贸易函电的文字差异颇大”(史天禄,1984)。翻译外贸英语函电不仅是将一种语言文字简单地转换成另一种语言文字。鉴于外贸英语函电的文体特征及英汉两种语言的差异,笔者主张把“忠实”、“通顺”作为该文体的翻译标准。忠实,首先是要“达意”,即译文必须把原文的内容完整、准确地表达出来,不得有任何歪曲、篡改、遗漏或模糊不清。其次要“达礼”,即译文应传达原文的风格、语气和委婉礼貌。商贸函电翻译不忠,会引起误会和纠纷,造成重大经济损失。通顺,是指译文要符合现代汉语商务函电的行文习惯和规范,通俗易懂,不拘泥于原文的形式。外贸英语函电的翻译应注意以下几方面的问题:
1、惯用语的翻译。外贸英语函电中有许多独特的惯用语和缩略词,翻译时应该用汉语相应的商贸用语来表达。如:shipping advice装船通知,Commercial Invoice商业发票;a sight draft即期汇票;trial order试订货,counter offer还盘等;缩略词有:C.O.D.现货付款,SPQR薄利多销,P/A货到付款,V.A.T.增值税等。还有许多普通短语在商贸英语函电中有其特定的含义,情况不同,含义相差甚远,翻译时需酌情处理,区别对待。如subject to,一般意思是“从属于”、“易于……的”;在商贸英语函电中意思却是“以……为条件”等等。如:
(1). We are making you this offer subject to your reply reaching here before the 20th next month.现特向你方报盘,以你方在下月20日前复到为有效。(2). Our quotation is subject to 5% discount if your order exceeds US $500, 000 in value.如果你方定货价值超过五十万美元,我方可按所报价格给予5%的折扣。(3). Please note that Item No. 156 can be certainly promised for immediate shipment upon receipt of your order, subject to the establishment of an Irrevocable and Confirmed Sight L/ C in our favor for the corresponding amount of the order.请注意,第156号货物,一旦接到你方订单,可马上装运,但必须开立以我方为收益人的金额与订单相等的不可撤消的保兑即期信用证。
2、抽象名词的翻译。抽象名词一般表达抽象概念,但有时有具体的含义,甚至引申义。所以有时要按词的本意直接译出;有时则须辨明词的本意和引申义,依照汉语的行文习惯,适当转换,才能表达准确。翻译时一定要仔细推敲,恰当译出。例如:
(1). Your attention is invited to the fact that the date of delivery is approaching.交货日期日益临近,特此提请你方注意。(直译)(2). We enclose a trial order. If the quality is up to our expectation, we shall send further orders in the near future. Your prompt attention to this order will be appreciated.兹随函附上我方试定单一份。如果质量合乎要求,我方近期内将再寄定单。望能及时处理此定单,不胜感谢。(译引申义,词性己转换(3) We have received your quotation in duplicate for the subject commodity. We appreciate your prompt attention.你方关于标题所列商品的报价单一式二份收到。感谢你方迅速复函。(译引申义)。
3、礼貌语的翻译。外贸英语中表示礼貌礼节的词语、句式非常多,要细心品味,慎重翻译。如kindly一词经常用来表示“请”,意义与please相近,但下例中就不宜译为“请”:
(1). You are kindly informed that the goods you ordered have been shipped on board S. S. Yueyang, which will sail for London this afternoon.诚告贵方订货己装“岳阳”号轮船。该船今日下午驶往伦敦。复函中常用We thank you for......之类的客套句式告知对方收到来函等,翻译时应恰当表达。如:
(2) We thank you for your quotation of May 8 and the samples of mobile phones.贵方5月8日报价函及手机样品已收到,谢谢。称呼语Dear Sir(s) , Gentlemen,及结尾敬语Sincerely yours, Yours faithfully也不宜直译为“亲爱的先生们”、“先生们”、“您真诚的”、“您忠实的”,因为不符合汉语函电的语言习惯。用“敬启者”或“执事先生”来翻译Dear Sir(s)或Gentlemen;用“某某敬上”来翻译Sincerely yours或Yours faithfully更加合适。既表达了原意,传达了礼节,又符合汉语的表达习惯。
4、长句的翻译。外贸英语函电中有许多长句,多涉及贸易协议、契约、合同、权益、责任等内容,翻译时需特别重视,以免造成重大失误。翻译长句时,应对原文的句法结构、时间概念和逻辑关系仔细分析,透彻理解,然后按汉语表达习惯恰当翻译。一般可采取顺译法、倒译法和分译法等。当英文句法结构和逻辑顺序与汉语基本相同时,采用顺译法,即按原文句子顺序翻译。如:(1). With the increase of the general retail costs which become conspicuous this spring, the next consignment will be much dearer, so we recommend you to take prompt advantage of this offer which is firm for a week only.由于今春以来,一般零售成本显著上涨,因此下一次的出货价格势必更加昂贵。故建议贵方从速把握时机,该报价有效期仅为一周。
(2)当原文的逻辑顺序与汉语表达习惯相反时,宜采用倒译法。如:You could benefit from higher sale with a little concession, say a 3% reduction.只要稍做让步,比方说3%,就可得到一大笔交易。
(3)分译法是把英语短语或分句译成汉语一个句子;或把英语一个句子拆开,译成两个或两个以上汉语句子。如:With this letter we enclose full details of our export prices and terms, and are pleased to say that if your order will reach us before October we can supply any quantity straight from stock.随函附上我方商品出口价格和其他交易条件的详情。并高兴地告知,如贵方订单10月份之前到达,我方可提供现货。
外贸英语函电的翻译对策通常需要综合运用。有些句子不能单独采用顺译、倒译或分译法来翻译,需全面考虑,仔细推敲,弄清主次,然后按照汉语的表达习惯进行综合处理。如例14中的“只要稍做让步,比方说2%”是顺译,而“可得到一大笔交易”与原文顺序相反。例15中and前后的两个分句被拆开,分译为两句;而两个句子中又都用了顺译法。