英文商务会议邀请函

英文商务会议邀请函（通用11篇）

英文商务会议邀请函 篇1

Dear Mr./Ms. ：

亲爱的(姓)先生/女士：

We would like to invite you to attend the located at on at***.It is our great honor to have you as our guest. We are hoping that we will get the same support from you.

我们非常想邀请您参加在某天某时间举办的某活动。我们感到非常荣幸能邀请您作为我们的出席嘉宾，同样也对您作为我们的(顾客/客户/合作伙伴)表示感谢。我们希望能一直得到您的支持!

The event is prepared in the intention to show our acknowledgment to our most important. Therefore this will be an outstanding opportunity for us to show appreciation of your business, but it the sample time to strenghten our cooperation.

筹备活动的目的.在于对重要的(顾客/客户/合作伙伴)表示感谢。因此，这将是一次绝佳的机会让我们对您的商业来往表示感谢，此外，这也是加强我们合作的好时机。

Please come early so that we can find a comfortable seat for you. We would appreciate if you can attend this event as you are one of out top.

请您来早一点以便于我们为您安排座位。如果您能作为顶级的(客户/合作伙伴)前来参加此次活动我们将不胜感激。

Please let us know if you are attending the event or not by ***.

无论您***(日期)是否前来，请告知我们。

Hoping for your presence on that day. We look forward meeting you. 希望您前来出席，期盼与您相见!

Regards,

致敬

Yours ***

英文商务会议邀请函 篇2

建筑材料工业技术情报研究所

二、支持单位:

中国建筑材料科学研究总院;天津水泥工业设计研究院;南京水泥工业设计研究院;合肥水泥研究设计院;成都建材工业设计研究院。

三、协办单位:

无锡兴达节能耐火材料有限公司、江苏恒耐炉料集团有限公司。

四、支持媒体:

中国建材报、《水泥》、《中国水泥》、《水泥技术》、《四川水泥》、《新世纪水泥导报》、中国水泥网、中国建材网、中国水泥技术网。

五、参会主要对象:

全国各水泥企业、科研设计院所、大专院校、水泥设备生产企业、协会、学会的领导、技术负责人、科技及管理人员等。

六、会议主要议题:

(1) 我国水泥工业结构调整;

(2) 国际水泥窑用耐火材料的发展趋势;

(3) 水泥回转窑耐火砖的损坏机理;

(4) 水泥窑用碱性砖;

(5) 回转窑耐火砖的正确砌筑方法;

(6) 回转窑筒体椭圆度的测量及典型案例解析;

(7) 水泥生产线浇注料的优化配置;

(8) 水泥窑关键部位浇注料的应用;

(9) 水泥窑协同处理废弃物和预分解窑大型化对耐火材料的需求;

(10) 耐火材料的研发、施工、维修方面的先进经验;

(11) 浇注料施工注意事项和工程实例。

七、会议时间:

2009年4月12至15日, 4月12日会议全天报到, 13日至15日开会。

八、会议地点:江苏省无锡市湖滨路运河大酒店

联系单位:建筑材料工业技术情报研究所 (北京859信箱)

联系地址:北京市朝阳区管庄东里甲1号邮政编码:100024

联系人:汪海滨李思源联系电话:010-65474862

传真:010-51164626

英文商务会议邀请函 篇3

邮件开头

为保持结构上的清晰、简洁，方便收件人快速获取邮件的主要信息，商务电子邮件的开头部分不宜过长，以3~4行为宜。写开头部分时，可参照以下三种形式。

1. 直接点出邮件主旨。

一般而言，西方人喜欢开门见山的表达方式，因此他们常在邮件的开头部分直接点出邮件主旨。常见的直接表达邮件主旨的句型如下。

With reference to the proposal, I would like to ...

I am writing because …

I am writing about …

I wish to apologize/invite/complain …

I am very pleased/delighted to recommend …

2. 先提及与收件人之前的沟通情况(包括发邮件、发传真、打电话或见面等)，然后再点出邮件主旨。

这种形式在商务电子邮件的开头部分比较常见，常用的句型如下。

Further to our telephone call/meeting this morning, I am attaching/sending …

Thank you for your fax/email/letter/inquiry/order … Now I am pleased to confirm …

It was a/my great pleasure to talk to you/meet you/receive … Now I am pleased to inform you that …

3. 先简要介绍写信人自身的情况或与邮件主旨相关的信息，然后再点出邮件主旨。

这种形式通常适用于首次进行商务沟通的人之间。具体来说，写信人需要介绍的内容大体分为三类：①介绍自身的情况(如姓名、工作地点、职位等)；②说明自己是如何获取收信人的信息(如姓名、邮件地址等)的；③介绍与邮件主旨相关的信息。下面举例说明这一形式常用的句型。

I would like to introduce myself. My name is Michael Lee, and I work as an engineer at HDC. I have been appointed to be your service engineer with immediate effect (即时生效).

We have learnt from our factory in Ningbo City that you are looking for a supplier of paint brushes (油漆刷). As we have been dealing in (经营) this line for more than 30 years, we would like to enter into a business relationship with you.

On Saturday, 3rd March, I bought a BX Mountain bike from your shop. Since then I have had to return it eight times for repairs. I wish to apply for a replacement from you.

上述三种形式在商务电子邮件中都比较常见。无论采用哪种形式开篇，写信人都应尽量言简意赅地点出邮件主旨。

邮件结尾

商务电子邮件的结尾部分应力求简练，避免与上文的内容出现重复。在写这一部分内容时，写信人应注意措辞礼貌得体，语调积极乐观，尽量给收件人留下良好的印象。商务电子邮件常见的结尾方式有三种：①要求对方采取行动；②表示自己可以为对方提供帮助或反馈意见等；③感谢对方提供的帮助，或期待与对方开展合作。下面笔者一一介绍。

1. 要求对方采取行动。

这是商务电子邮件比较常见的结尾方式，通常要求收件人尽早采取行动，包括答复写信人的邮件、确认相关信息(如交货、付款等内容信息)等。以下为要求对方采取行动的常用句型。

I am looking forward to your early reply.

I am looking forward to meeting you soon.

I would appreciate it very much if you could confirm the order ...

I would be grateful if you could make the payment by the end of ...

2. 表示自己可以为对方提供帮助或反馈意见等。

为了保持与收件人更为顺畅的沟通和合作，写信人有时会在邮件结尾表明自己愿意为对方提供帮助，或声明自己会针对某一问题及时作出反馈。以这种方式结尾的常用句型如下。

If you need any more information, please feel free to contact me. You can reach me on my direct line: 86-21-53456677.

I will call you next Tuesday to discuss this matter.

We will give you a reply immediately after reviewing your proposal.

3. 感谢对方提供的帮助，或期待与对方开展合作。

在商务邮件的结尾，若无其他需要强调的实质性内容，写信人通常会采用这种方式来对对方提供的帮助表示感谢，或表示期待与对方开展进一步的合作。以这种方式结尾的常用句型如下。

I really appreciate your cooperation in solving this problem.

We would be extremely pleased to have you as a regular customer.

I am looking forward to cooperating with you.

We are looking forward to providing our service for you at an early date.

案例分析

下面我们以一封英文商务电子邮件为例，来具体分析撰写英文商务电子邮件常出现的问题和应注意的事项。

Dear Peter,

Mr. Jackson, our eBusiness Department head, will visit the Beijing subsidiary of ABC on April 12. He will hold a meeting regarding eBusiness communication and coordination between all ABC subsidiary companies. The estimated time for this meeting is two hours. I would like to set up this meeting with you: please confirm your availability for this date and time. Please also give me the names and phone numbers of anyone from your staff who you feel will benefit from this meeting.

Your prompt reply would be appreciated.

Best regards,

Jack Lee

ABC Building Shanghai

这封邮件的作者是某外企总公司商务部的一名助理。他写信的目的是通知北京分部的相关人士与他一起安排在北京分部召开的一次关于电子商务沟通的会议。上海总公司的电子商务部经理将出任会议主持人，并作一个主题演讲。写信人希望收件人确认会议的具体时间以及参会人员名单。这封邮件主要存在以下两个问题。

1. 没有在开头点出邮件主旨。

通过上述的介绍可知，这封邮件的核心内容是想通知北京分部的相关人士与写信人一起安排会议。但该邮件并没有在开头部分将这一主旨点出来，而是先介绍了一些次要信息。这一写法也体现了中西方的思维差异。根据美国学者Kaplan的调查，西方人的思维呈直线型，在进行语言表达时，他们喜欢直截了当、直奔主题，常采用先总后分、先重要后次要的表达方式；而东方人的思维呈螺旋型，在进行语言表达时，他们则比较委婉、含蓄，一般不直入主题，多采用先分后总、先次要后重要的表达方式。认识到中西方的这种思维和表达差异，我们在写英文邮件时就应该克服中式思维的影响，努力使自己的表达符合英文习惯。具体到这篇邮件中，写信人应该在邮件开头直接点出主旨。

2. 开头段落囊括了所有的信息点，层次混乱。

这封邮件的层次比较混乱，全文没有区分开头、主体和结尾段，而是将所有的信息都堆在了第一段中，容易给收件人造成阅读和理解障碍。另外，这篇邮件除了交代上文提到的核心内容外，还介绍了几点与会议相关的其他信息，包括会议的目的、主持人等。写信人在开头点明主旨后，应将这些相关信息放在主体段进行分段论述，以使邮件的结构更清晰，意思更明了。

邮件修改

Subject: Scheduling a Meeting in Beijing

Dear Peter,

I’m writing to set up a two-hour meeting with you in Beijing from 9:00 to 11:00 am on April 12.

The purpose of the meeting is better e-business communication and coordination between all ABC subsidiaries. Mr. Jackson, our E-business Department head, will come to Beijing to host the meeting and also make a presentation on the subject.

If you feel any of your staff will benefit from the presentation and would like to attend, please send me their names and phone numbers.

Please confirm whether you are available at the suggested date and time. I am looking forward to your prompt reply.

Best regards,

Jack Lee

英文会议邀请函 篇4

It is my pleasure,on behalf of the Organizing Committee,to invite you to attend the 21 International Conference on Chemical Education (19th ICCE),to be held in Beijing ,china,August 12-17,20xx.I am writing to ask whether you are willing to present a talk in English at the conference. Invited talks will be one hour long,followed by a 20-minute question and answer session.

The theme of the 21th ICCE is “Chemistry and Chemical Education for Humanity”,in keeping up with our Fast-changing world and continually expanding scope of the chemistry and chemical field.Chemistry is not only an essential tool and language as well as basic knowledge for the most of science and technology of our everyday life,but also an essential science for future generations to ensure their quality of life.

In appreciation of your agreement to give a talk,,the 19th ICCE will provide your local expenses,including hotel accommodations,and meals during the conference,and free registration to the conference.

If you have any enquiries,please contact our Conference Convener Ms.Song Mei at(86)0108836 xxxx or visit .

I am looking forward to seeing you in Beijing.

英文商务邀请函 篇5

Dear Sir or Madam, Nice to contact you !We are glad to know your name and address on the Internet . Here writing you with expectation of establhing business relationship . Now we take th opportunity to introduce our company. Our company was founded in XX(year). We have a very large international business with lots of countries.We are mainly produce all kinds of (product). If something attracting ,please let us know, then we should send you the price sheet. After you confirm the price ,the samples also can be dpathed to you for thepurpose of examining the quality.Hope our products meet your market. So that we can start our bbusiness relationship for mutual benefit. Thanking you in advance and looking forward to having your kind views on our business cooperation proposal. Your prompt reply would be highly appreciated waiting for your kindly reply.

【有关英文商务邀请函模板汇总十篇】

商务访问邀请函英文 篇6

we have the pleasure to announce that our import manager, mr.walten wishes to visit your country in april this year in order to establish firm business relations with manufacturers of household commodities for importation to the united states.we should be grateful, therefore, if you would furnish us with an invitation to the guangzhou fair.very truly yours,

商务访问邀请函英文范文2

dear mr.tay,back now in my own country i wish to thank you sincerely for your hospitality extended to me during my stay in singapore.the opportunity to meet you and your colleagues is something i had long looded forward to, and i can only hope now that one day i may be able to receive you here.i thank you once again.sincerely yours,

商务访问邀请函英文范文3

dear darryl auden,we are glad to hear through the british embassy that you would like to bring a trade delegation to china in march on a study tour of three weeks.it will be a great pleasure for our company to act as sponsors for your delegation.we will act in cooperation with all the organizations you wish to meet in arranging your program and will try our best to ensure that your visit will be a rewarding one.we suggest your delegation arrive on monday, 6th march.your program could be designed to cover 3 weeks.if this period is not convenient to you, please inform me the soonest of the date on which you prefer to arrive that we can make necessary alternative arrangements on this date.please furnish us with all the passport details of your delegation member so that we can send you a formal inviation for your visa purpose.we look forward to the pleasure of welcoming you here.yours faithfully,【商务访问邀请函英文范文】相关文章：

1.商务邀请函英文范文

2.商务英文的邀请函

3.商务邀请函（英文）

4.英文访问邀请函3篇

5.常见商务邀请函英文版

6.英文商务的邀请函

7.英文商务邀请函格式

8.英文商务邀请函3篇

英文商务会议邀请函 篇7

Modern English business English is one of the important component.Modern English is the language of international business society, its development trend and main characteristics can be understood as the international commercial society now a direction embodiment.With the rapid development of the international economy and trade and the world goes on, business English also more and more attention by people.Unprecedented business English learning and research, make business English gradually formed its own independent schools and language features.

1.Business English grammar characteristic

Business English and north American countries today close to, the teaching method features are: language teaching and professional knowledge teaching is an organic whole, in other words, namely "business English language form, vocabulary and contents of all by major to decide.Therefore, business English language is that it is the prominent characteristics of business practice, business theory knowledge carrier, words have obvious professional, such as: business English, business letters course emphasis of economic and trade English, business contract writing, business translation etc.Although the teaching objectives and the actual teaching content are primarily, but these courses language are no exception references to economic and trade business knowledge and professional vocabulary.Even any a business talks, any a business contract is inseparable from the one aspect of vocabulary and professional knowledge In such a short conversation appeared such as budget, operating costs, debt, liquidation, investment, cash flow and other relevant economic and trade fields of vocabulary.To fully understand this paragraph mean, will first understand these vocabulary of connotation, extension, and then understand relevant professional content, vocabulary, such already rich vocabulary, and broaden the knowledge.This is about marketing business English reading material.Only 114 words in paragraph, as the market marketing, sales To sell, advertising, public relations promotion research, new product development, packaging design, commodity science, commodity marketing, after-sale service, export, sales combination, promotion, product, price, pricing strategy, sales channel, transportation arrangement, and 28 professional term.This shows, the characteristics of the language of business English without business economic and trade professional knowledge.Only the business English language learning and business economic and trade professional knowledge organic combine can better hold the thread of the international business development.

2.Business English is business activity tools, commonly used to understand, standard, formal understand the word; Can use a word of expression in one word, and avoid the use of "verbs + nouns + preposition" and synonymous phrases.

Because business English language goal is to clear effectively communicate information, rarely use colloquial, informal, uncommon and non-standard words or actions.Reflect in the business talks, business English to avoid cultural differences as the primary characteristics.

3.vocabulary

(1) In international business activities, people usually use more formal, grammatical language, business English language of the most striking feature is grammatically accurate, business contract is signed, business correspondence and telecommunications exchanges, the business negotiation and other business activities are more formal used or legal language.Business English language general form complete and accurate, concise and clear, tight and more formal.But, sometimes for strategies need to, or follow the fast-changing market, or because polite and the difference between the national habit, business English language can words fuzzy, also it is he express implicative tactful polite comprehensive case, after the best again to mention."Again later to mention" surface sure, actual negative, to the way the other party to euphemism turned down a request, and take care of each other Feelings, and maintain the relationship between the two.

(2) business English to rhetoric characteristic.

As an international business of common language tools business English not only have different from common English grammatical features, and can show the charm of the English language arts, the integrated use of economics, sociology, psychology, rhetoric, aesthetic subjects such as common principles and knowledge, a unique to the rhetoric characteristic.

End of the business English language structure is concise and enhance the sense of style, strengthen the business English expression.This skill enables the reader based on parallel structure, similar between the order quickly, with confidence and accurate grasp one by a confidence.The use of metaphor in business English often makes complex theory, things change, visual and concise daily activities, thus make the business language concise and clear, concise and received to simply effect.As metaphor, simile, implicative business also esoteric dramatic language understandable, make both parties can clear intention to express himself, facilitate business activities of communication and exchange, and so is business English is simile significantly longer, the use of the other characteristics.Repeat business English language is one of the rhetoric.Effective use of the repeated is to strengthen the tone, and that certain conception to deepen the impression, enhance the business language strongly.

4.last word

细论商务英文写作的礼貌技巧 篇8

关键词:商务；英文信函；写作；礼貌原则

礼貌是国际商务信函的一个重要原则。一封彬彬有礼的书信能使你在对方的心目中树起一种良好的职业道德形象。有时为了显示礼貌与人情味，加上一些语气和语句也属于商务书信写作的一种策略和技巧。

一、使用礼貌语言。

在商务英语书信交际中，经常使用的尊称语，亲呢语、祝颂语乃至含蓄委婉语等都体现了礼貌原则。礼貌语言的使用，不仅能传递给对方高兴、感激、愉悦等积极情感，同时还可以委婉的提出进一步的要求，这样可以对商务合作的成功起到积极的推动作用。

例如： a) Your order NO．85 for l00，000 yards of Cotton Prints Art．NO．1002 is rejected．

b) We regret to inform you that we have been unable to accept your order NO．85 for 100，000 yards of Cotton Prints Art．No．1002．

后一句比前一句恰当，因为后一句比较含蓄，前一句则比较直接、生硬。因此，后一句就是礼貌用语。

二、使用委婉的语气。

在商务交流中，双方难免会有分歧．为了不因直接话语而冒犯他人，建议在商务英文信函写作中尽量使用温和、委婉的语气。要想表达委婉的语气，在商务英文信函写作中，

1.模糊词汇的运用

可以适当使用语义模糊的词汇，如：We are afraid..., we would say..., we may say..., we think..., it seems to us..., we suggest..., as you are aware, as we need hardly point out..., please..., it will be highly appreciated that if you can…

例如：I m afraid we can’t accept “Cash Against Document on arrival of goods at destination”．

2.疑問句的运用

当我们要求对方做写与生意有关的事情时，我们用疑问句更好。句子听起来更礼貌。

例如：Make payment by confirmed irrevocable L/C.

We request you to make payment by confirmed irrevocable L/C.

Could you make payment by confirmed irrevocable L/C.

第一句不合适，因为听起来像命令。第二句在礼貌方面也不妥当。第三句值得推荐。原因很明显，它体现了礼貌，也表示了对对方的尊重。

请求对方做某事时，可以用问句来表示写信人的客气，如：Could you please send us recent updates of. 另外就是使用套句，如：We would be grateful if you could please send…

三、避免不和

避免不和在商务信函写作中，主要表现为当写信人不同意对方的观点或不愿满足对方的要求或请求时，为了不造成对对方的直接否定，维护对方的积极面子，在回信时写信人要避免直陈不同的意见。

例如：We sincerely recommend you to accept our proposal as our stocks are getting lower and lower day and day, and we are afraid we shall be unable to meet your requirements if you fail to let us have your confirmation by return. 在此句中，如果把recommend 该为advise 的话，就会不妥。因为advise 有一种居高临下的涵义，好象非接受我们的建议不可，其实对方接不接受得由自己作主，别人无权干涉。

再如：According to our records , you have not yet settled your account for electronic equipment supplied to you on 10th December and 20th January this year. 作者用According to our records 这个间接缓和模糊限制语来缓和对方未付款的事实。

特别要注意，当双方观点不能统一时，我们首先要理解并尊重对方的观点。如果对方的建议不合理或者对您的指责不公平时，您可以据理力争，说明您的观点，但注意要讲究礼节礼貌，避免用冒犯性的语言。

四、使用表示感谢的词语。

要善于及时并随时表达你的感谢之情。尤其有时候在批评对方工作不到位时，为避免对方过于没面子，可以先对对方所作出的努力给予肯定和感谢，而后再提及不足之处。

当然，写作时在应用礼貌原则时，很重要的一点就是要把握交际原则，掌握好“礼貌”与“卑恭”之间的度。在语气上既要显出你的热情，礼貌与周到，又要做到不卑不亢，从容自然。所以最关键的还是要把握好“度”，才能达到预期的效果。

参考文献:

[1]程润明.国际贸易交际技巧[M].上海：上海外语教育出版社，1995.

[2]陆墨珠.Communicating in International Business. [M].北京：中国对外经济贸易出版社，2004.

[3]王元歌.商务英语信函写作[M].北京：北京大学出版社，2007.

英文商务邀请函格式 篇9

dear sir or madam，

nice to contact you !we are glad to know your name and address on the internet . here writing you with expectation of establishing business relationship . now we take this opportunity to introduce our company. our company was founded in (year). we have a very large international business with lots of countries.we are mainly produce all kinds of (product). if something is attracting ，please let us know， then we should send you the price sheet. after you confirm the price ，the samples also can be dispathed to you for thepurpose of examining the quality.hope our products meet your market. so that we can start our bbusiness relationship for mutual benefit. thanking you in advance and looking forward to having your kind views on our business cooperation proposal. your prompt reply would be highly appreciated waiting for your kindly reply.

中英文商务邀请函 篇10

尊敬的_____

dear______

为感谢您及贵公司对我们长期以来的支持与厚爱，我们将在装修一新xx楼空中酒廊举办商务客户答谢会，尽情期待您的光临!thanks for you and your company supports our hotel as always.we are going to arrange a

cocktail party just for you at our newly decorated sky lounge on xxth floor, we are looking forward your coming.时间time：

地点location:

联系人contact person:

联系电话telephone:

英文商务会议邀请函 篇11

【关键词】英文影像资料 高职 商务英语教学

一、引言

随着科学技术的不断发展，通讯越来越发达，英美影像资料也大量传人我国，人们越来越轻松的就能在电视、网络上看到英美影视剧，还有纪录片、新闻、英美大学公开课等英文原版影像资料。而高职英语教学中也越来越重视英文原版影像资料的运用。商务英语本身作为专门用途英语（ESP）的一部分，能为高职院校培养更多复合型人才，因而，商务英语课也受到高职院校的极大重视。利用好英文原版影响资料便能极大的促进商务英语教学。接下来，本文将通过对理论的综述，探究英文原版影像资料能提高商务英语教学的原因。

二、英文原版影像资料对语言教学的作用

1.影像资料的真实性促进语言教学。二十世纪八十年代，交际教学论被引入到我国英语课堂，而它特别强调语言教学的真实性原则，即在真实的语言情景下，为了真实的目的而使用语言，这强调了在真实语言环境下的语言操练的重要性。Baddock.B指出影视作品在一定程度上反映了外国的真实的生活、语言、人际关系还有交际环境。Sherman.J则认为影像资料能提供给我们广泛的最时新的语言资料，能促进学生语音、词汇、语言还有句法的提高，并且，它带给我们特定语境下的英语母语人士所讲的语言，学生能通过听声音和看画面，利用听觉和视觉结合，更好的理解对话，以便提高英语口语。

2.影像资料的刺激和输入促进语言教学。认知学习理论显示作为信息处理主体的人尤其是学习者，在特定语言情境下，通过一定量语言信息的刺激，做出主动的、有选择的信息加工以达到学习的目标。该理论强调大量的较强的感觉刺激能在学习者的大脑中留下记忆。另外，Sherman.J认为影像资料具有刺激和输入作用，有利于英语写作的训练，并且，以工作为基础的短片和培训的影视资料对于专门用途语言教学非常有用。

3.影像资料的文化要素促进语言教学。学语言就需要学文化。交际教学论指出交际能力是能够洞察国外的行为习惯和思想。影像资料具有文化的要素，能帮助学习者能洞察生活在异国文化下的人们的行为，如打算、做事的动机、愿望和兴趣等。而通过影像资料，学习者能更容易了解到目标语言国的文化，这有利于目标语的学习提高。

三、商务英语教学原则

ESP是指专门用途英语，是一门新兴学科。Hutchinson &Waters;提出ESP是一种语言教学方式，是根据学习者特定的目的和需求开设的英语课。如与某特定学科和专业相关的英语，如医学英语、汽车英语还有商务英语等。由以上定义得知，商务英语是属于专门用途英语的分支。而ESP的教学原则是真实性原则、需要分析原则和以学生为中心的原则。

而商务英语教学也是ESP的分支，也应遵循此原则。一方面，真实性原则反映出真实的语篇和真实的学习任务是商务英语教学的重要特色，从前面理论得知影像资料具有真实性，不仅促进语言教学，更能提高商务英语教学。另一方面，根据需要分析原则，学生需要学习在未来将会遇到的具体国际商务交际情景下的语言使用，影像资料具有真实性和文化要素，能满足学生学习需求。另外，影像资料的刺激和输入，尤其是商务方面影像资料的刺激和输入，有助于学生对英语语言的吸收、内化，这有利于语言的输出，如有足够理解性输入，学生更能自信参加商务英语口语等各种课堂活动，这符合商务英语教学以学生为中心的原则。

四、商务英语教学案例分析

接下来，笔者将展示自己在商务英语教学中的实例，分析为什么英文原版影像资料的合理利用，能有效的促进商务英语教学的提高。

1.商务英语教学案例。案例一是本人所上的剑桥商务英语课程，对象是高职院校大二的学生，专业是国际商务和商务英语，学生特点是有一定英语语言基础，但基础仍然较弱，表现为语音不够标准，词汇量有限，还有对复杂句型不熟悉，也不会运用。而此次课程的主题是接待客户（Entertaining），本人决定用看电影的方式引入然后让同学学习相关背景知识。作为专业核心课，本人上课时也邀请了本系英语教授及老师来观察本人的课。

课程首先，教师在影片播放之前，提出问题：What can you learn from the film？让同学看了后回答。

其次是播放《欲望都市2》电影的片段，这是经过剪辑的电影片段，格式是mp4的，字幕是中英双语的。这段讲的是萨曼达（Samantha）参加红地毯仪式以及仪式后去俱乐部与中东商务面谈，中东商人看好萨曼达邀请她为其宣传酒店的相关视频，时间不超过十分钟。视频播放时，最开始的萨曼达（Samantha）走红地毯撞衫的情景吸引了同学们，班上同学看到这段几乎没有低头玩手机的现象。后来与中东商人的会谈，则把话题引入到了商务方面。

然后，影片播放结束后，本人开始与同学交谈，以下是本人与一位同学的谈话内容：

Teacher：What can you learn from the film？

Student： Persons are walking on the red carpet.

Teacher： Oh， great， anything else you can tell me？

Student： Er... After that， that woman...er...social...er

Teacher： You means she go socialize with friends.

Student： Yes， socialize with friends.

接下来，教师接着用中英双语总结了些电影中同学们可以学到的语言点，包括词汇及句型。然后，分析了电影，并创设情境，引入讨论话题。教师让同学们根据电影情节设想自己是中东客商，想邀请萨曼达（Samantha）去阿联酋为其宣传酒店，那作为中东商人选择哪些活动接待萨曼达（Samantha），为什么。提出问题后教师与学生试图用英语进行探讨，几位学生说了自己的看法，教师进行了总结，用英语分析了各种不同接待活动的利弊，让学生务必记下这些英语语言，学会分析。通过教师的分析，同学不仅了解了接待客户方面的背景知识以及如何用英语表达这些知识，还更重视商务活动中提高社交英语语言能力。

课后，本人与听课的教授及老师进行了探讨，教授及老师们肯定了本人对课程的设计及合理利用电影与学生交际，让学生提高英语语言。他们提出，英语电影的字幕最好是只有英文的为最佳。

案例二仍然是本人所教的剑桥商务英语课程。此次课的主题是管理（Managing people）。上课的学生仍然是高职院校大二的同学，专业是国际商务及商务英语。本人此次课想用美国综艺节目《学徒》，又名《飞黄腾达》作为材料，让同学们学习有关管理方面的商务知识，以及提高商务英语口语表达能力。另外，也有一位英语教授来听本人的课，并与本人交流。

课前，本人让学生收集资料，一方面是唐纳德·特朗普（Donald Trump）的个人及家庭背景，另一方面是成为一个好领导需要具备什么素质。

上课时，先是播放《飞黄腾达》第十季第四集的视频片断，主要内容是为美国印第安纳州的爆米花公司拍宣传视频，用游戏营销的方式宣传品牌。本次播放的视频剪辑的是那女两队分别已经拍完视频后，进入办公室面对唐纳德·特朗普（Donald Trump）的这一部分，在这部分会有唐纳德·特朗普（Donald Trump）与选手们的谈话，并且，也有对两队拍的视频的评价，最后唐纳德·特朗普（Donald Trump）从管理的角度决定要裁掉一位选手。视频经过些处理遮掉了中文部分字幕。

看视频时，作为教师，本人会找机会走下去，观察同学们的行为，当同学们看到对两队所拍视频的评价以及唐纳

德·特朗普（Donald Trump）裁掉选手的时候，非常认真，视频快结束时，当看到一位选手被裁时，一些同学会小声的议论，说出自己的观点。

视频播放结束后，本人会认真用中英双语分析学生要学习的商务英语词汇、短语和地道的口语句子，还有也会指出同学们应该注意学习的视频中有的商务管理方面的知识。

接着，同学们根据老师所提示的词汇和短语，再结合自己课前找到的资料，用英语探讨做一个好的领导应该具备哪些素质。

课后，本人与听课的英语教授进行了探讨，她充分肯定了影像资料的利用对课堂的促进作用，并给了些建议，如可以准备详细的《飞黄腾达》的台词，与学生分享，让学生分组进行角色扮演并熟悉这个节目里的语言，也可学到知识，并让学生更重视影像资料。并且，她还建议可以多找些新闻节目视频如《六十分钟时事杂志》，又或者是英美大学公开课如美国州立大学的市场营销公开课等，这些视频里商务知识更为丰富，也更具真实性，有利商务英语学习。

2.讨论。接下来，本人就以上两个案例，探讨有效利用好英文原版影像资料为什么能提升高职商务英语的教学。

首先，教师合理选择与商务英语课程主题相关的影像资料，能有效提高商务英语教学。另外从案例二的教授的建议中可以看出，可以根据影像资料，设计些别开生面的模仿活动，如配音、角色扮演等，能使学生加深对语言的学习，并重视英文影像资料的重要性，加以认真对待。其次，英文影像资料对学生的刺激和输入，推动学生更多参与商务英语口语活动，有利于在用中学，学中用。并且，学生在使用语言中学到新语言，不仅记得牢，而且会自如运用，从这也能充分体现语言教学效果的提升。

再次，教师对英文影像资料的把控，尤其是对字幕的把控，能有效提升商务英语教学。

从上面的第一个案例来看，教师对英文影像资料做了剪辑，这点也得到了听课老师及教授的认可，这个就是教师对英文影像的把控手段之一。

另外，第一个案例中，受邀听课的教师和教授们提出应多使用具有英文字幕的影像资料，这是教师对视频的选择和把控，教师还可课前对字幕进行处理。研究表明有字幕的影像资料有许多好处，尤其是英文字幕影像资料，使学生看视频时，通过注意英文字幕提升阅读速度，减小阅读与听力的差距等。例如，上面第二个案例中，播放英文字幕的影片同学们也能取得较好的教学效果。

当然，无字幕的影片也有很大的好处就是使学生减小对字幕的依赖。以上两个教学案例所放的视频都是有字幕的，不过第二个案例相对于第一个案例，字幕是英文的，教师可以多去研究，根据自己的专业知识水平，对影像资料进行分类分级，把影像资料分为不同初、中、高不同级别，初级或特别难理解的可配中英双语字幕（如《老友记》，《丑女贝蒂》等美剧）把片中如求职、办公室工作等与商务相关情景挑出来，学生通过重复的听、记和背，使商务英语听说得以推进。当学生英语有所提高时，教师应引导学生逐步减少对字幕的依赖。

五、结语

综上所述，教师通过对英文影像资料的有效的筛选，剪辑，并对视频的字幕进行处理，并合理利用视频的刺激及输入，为学生创设模拟的各种真实商务英语环境，使学生在体验中熟悉商务环境，学习地道的商务英语。当然，教师要利用好英文影像资料，提升商务英语教学，不仅需要提升自身英语专业技能以及学习更多商务知识，还应对网络技术、数字技术、多谋体技术等高新科技有更多了解，只有这样才能适应各种教学突发状况，使商务英语教学变得更具活力，为培养复合型的应用人才做贡献。

参考文献：

[1]Baddock.B.冉毅波译.电影、真实性与语言教学[J].国外外语教学.1992（2）：5-8.

[2]吕丽珊.认知学习理论与影视英语赏析[J].考试周刊.2008 （28）：49-50.

[3]Sherman.J.Using Authentic Video in the Language Classroom.[M].Cambridge：Cambridge University Press.2009.