杨澜演讲

2024-06-28

杨澜演讲(精选6篇)

杨澜演讲 篇1

篇一:杨澜英语演讲稿

yang lan: the generation thats remaking china 杨澜:重塑中国的一代

the night before i was heading for scotland, i was invited to host the final of chinas got talent show in shanghai with the 80,000 live audience in the stadium.guess who was the performing guest? susan boyle.and i told her, im going to scotland the next day.she sang beautifully, and she even managed to say a few words in chinese.[chinese:送你葱] so its not like hello or thank you, that ordinary stuff.it means green onion for free.why did she say that? because it was a line from our chinese parallel susan boyle--a 50-some year-old woman, a vegetable vendor in shanghai, who loves singing western opera, but she didnt understand any english or french or italian, so she managed to fill in the lyrics with vegetable names in chinese.(laughter)and the last sentence of nessun dorma that she was singing in the stadium was green onion for free.so [as] susan boyle was saying that, 80,000 live audience sang together.that was hilarious.so i guess both susan boyle and this vegetable vendor in shanghai belonged to otherness.they were the least expected to be successful in the business called entertainment, yet their courage and talent brought them through.and a show and a platform gave them the stage to realize their dreams.well, being different is not that difficult.we are all different from different perspectives.but i think being different is good, because you present a different point of view.you may have the chance to make a difference.my generation has been very fortunate to witness and participate in the historic transformation of china that has made so many changes in the past 20, 30 years.i remember that in the year of 1990, when i was graduating from college, i was applying for a job in the sales department of the first five-star hotel in beijing, great wall sheraton--its still there.so after being interrogated by this japanese manager for a half an hour, he finally said, so, miss yang, do you have any questions to ask me? i summoned my courage and poise and said, yes, but could you let me know, what actually do you sell? i didnt have a clue what a sales department was about in a five-star hotel.that was the first day i set my foot in a five-star hotel.我这个年代的人是幸运的我们目睹并参与了中国历史性的变化.在过去的二,三十年里中国

发生了很多变化.我还记得1990年的时候.我刚好读完大学,我当时申请了一个营销的工作地点是北京的一个五星级宾馆,这个宾馆现在还有,叫喜来登长城饭店.在被一位日本经理询问了半小时之后,他在面试要结束时说,杨小姐,你有问题要问我吗?我鼓起了勇气,镇定地问,你能不能告诉我,你们卖什么的?因为我当时完全不知道一个五星级饭店的销售部要做什么.那是我第一次走进一家五星级饭店.与此同时,我参加了由中国国家电台举办的试听会这是第一个向大众开放的试听会现场还有上千名的女大生.制作人告诉我们他们在找甜美,单纯和漂亮的新面孔.当轮到我的时候,我起身问道,为什么在电视上的女人一定要长得漂亮,甜美,单纯还要配合度高?为什么她们不能有自己的想法说自己的话?我以为我的话可能有点冒犯了评委.但我的话反而得到了他们的认同.因此我进入了第二回合,然后第三,第四.在第七回合比赛结束后,我战胜了所有的选手.我也因此在加入了黄金档的一个节目.你也许不敢相信,这个节目是中国第一个允许主持人表达他们自己的想法他们不需要念之前写好的稿.(掌声)我当时每周的观众人数达到200-300万.所以我今天的话题是关于年轻一代通过社交媒体的平台来认识他们.首先,他们是谁?长得什么样?照片上的女孩叫郭美美20岁,很漂亮.在她的微博上,她炫耀了自己的名牌包,衣服,还有车在她的微博上,微博是中国版的twitter.她还说自己是商会红十字会在商会的一名经理。她没有想到她的举动引起了大众的敏感导致了一场全国性的质问,差一点变成一场针对红十字会的骚乱.这场争论非常激烈以至于红十字会开了一场记者会来澄清郭美美事件,该事件也因此被调查.现今为止,公众已知道郭美美给自己捏造了红十字会经理的职位也许是因为她喜欢慈善二字.她的那些奢侈品是男朋友送的礼物她的男友之前是一名董事会成员在商会红十字会下属的一个部门工作.这个解释起来有点困难.尽管如此,公众愤怒仍未平息.热论还在进行中.这个事件说明了民众对政府机构或是政府所支持的机构的不信任,而这些机构在过去都不够透明.这个事件也说明了社交网站的力量和影响.微博就是个很好的例子.微博在2010年兴起,访客人数翻倍浏览时间更是之前的三倍.单是新浪网,一个主要的新闻网站,就有超过1.4亿的微博用户.腾讯网,2亿.有最多人关注的用户不是我是个电影女演员,她有超过九百五十万的跟随者,网上的叫法是粉丝.大约有80%的微博用户都是年轻人,年龄在30岁以下.大家应该都知道传统媒体依然由政府控制,社交网站提供了一个平台让大家可以表达自己的不满.因为其它的平台不多,来自社交网站的激愤有时可以变得非常强烈,非常活跃甚至带有暴力.通过微博,我们可以进一步地了解在中国年轻的一代.但他们到底有什么不同之处?第一,他们大部分是80后和90后,出生在一胎化政策的年代.因为有了选择性的流产很多家长选择要男不要女,后果就是现今男人的数量超出女人数量的3千万.这个差别让社会存在一种潜在危险,但没人敢确定;因为我们生活在一个全球化的世界,男生们可以到其它国家找女友.年轻人里的大多数都受过不错的教育.中国这一代的文盲人数少于百分之一.在城市里,有80%的学生上大学.但他们面对的是一个在变化的中国今年,年龄超过65的人口已经达到百分之7点几,到2030年人口老化会达到15%.大家也许知道我们的传统是年轻的这一代有义务供养老的一代,在他们生病时候照顾他们.这意味着已成家的年轻人将需要供养4位父母他们的预期寿命是73岁.so making a living is not that easy for young people.college graduates are not in short supply.in urban areas, college graduates find the starting salary is about 400 u.s.dollars a month, while the average rent is above $500.so what do they do? they have to share space--squeezed in very limited space to save money--and they call themselves tribe of ants.and for those who are ready to get married and buy their apartment, they figured out they have to work for 30 to 40 years to afford their first apartment.that ratio in america would only cost a couple five years to earn, but in china its 30 to 40 years with the skyrocketing real estate price.年轻一代的日子不是那么好过.大学毕业生的供应超过需求.在城市里,大学毕业生的起薪大约在400美金一个月,但平均的房屋每月租金超过500美金.那怎么办呢?他们只能一起住挤在一个狭小的空间里就为了省钱他们称自己为蚁族.至于那些打算结婚还要买房的人,他们认识到自己要打30-40年的工才能买得起一套住房.美国的比例是一对夫妻5年的薪水可买一套房,但在中国需要30-40年因为房价的高涨.在两亿的离乡打工族中,60%是年轻人.他们觉得自己有点被夹在城市和乡村之间.他们大多数都不想回农村,但在城市他们没有归属感.他们的工作时间长薪水却相对较少,社会福利也不多.很多因素都会影响他们像失业,通货膨胀,银行贷款政策紧缩,人民币升值,或是欧美国家对中国产品需求的下降.去年,一场悲剧在中国南方的设备生产工厂发生了:13名工人年纪在20岁左右自杀,就像是一场传染病一样.只是死亡原因不同.整个事件引起了社会的关注.大家开始关心这些工人身体和心理上的孤单.这些图表显示一个更概括的社会状况.第一个是恩格尔系数,它解释了每天生活必需的花费的百分比在过去的10年内,从家庭收入的角度来看,已经下降到37%.但是在过去的两年里,这个比例上涨到39%,这说明了生活花费在上升.吉尼系数显示已经过了0.4的警戒线.现在是0.5比美国还差说明的收入不平等.你能看到整个社会都感到沮丧因为他们失去了一部分的流动性.同时,针对富人和有权利人士的怨恨与憎恨开始蔓延.所以各种对腐败或是官商勾结的指控都可造成社会的谴责甚至**.so through some of the hottest topics on microblogging, we can see what young people care most about.social justice and government accountability runs the first in what they demand.for the past decade or so, a massive urbanization and development have let us witness a lot of reports on the forced demolition of private property.and it has aroused huge anger and frustration among our young generation.sometimes people get killed, and sometimes people set themselves on fire to protest.so when these incidents are reported more and more frequently on the internet, people cry 篇二:杨澜英语演讲

英语演讲:北京申奥形象大使杨澜陈述全文

? yang lan: mr.president, ladies and gentlemen,good afternoon!before i introduce our cultural 杨澜: 主席先生,女士们,先生们,下午好!在向各位介绍我们的安排之前,我 想先告诉大家,你们2008年将在北京programs, i want to tell you one thing 渡过愉快的时光。first about 2008.youre going to have a great time in beijing.北京是一座充满活力的现代都市,三千年的历史文化与都市的繁荣相呼china has its own sport legends.back to song dynasty, about the 11th 应,除了紫禁城、天坛和万里长城这

几个标志性的建筑,北京拥有无数的century, people started to play a game 戏院、博物馆,各种各样的餐厅和歌called cuju, which is regarded as the origin of ancient football.the game 舞场所,这一切的一切都会令您感到was very popular and women were also 惊奇和高兴。

participating.now, you will 我相信在座的许多人都曾为李安understand why our women football team 的奥斯卡获奖影片《卧虎藏龙》所吸

is so good today.there are a lot more wonderful and 引,这仅仅是我们文化的一小部分,还有众多的文化宝藏等待着你们去挖

掘。

exciting things waiting for you in new beijing, a dynamic modern metropolis 除此之外,北京城里还有千千万万with 3,000 years of cultural treasures 友善的人民,热爱与世界各地的人民woven into the urban tapestry.along 相处,无论是过去还是现在,北京历with the iconic imagery of the 来是各个民族和各种文化的汇集地,forbidden city, the temple of heaven 北京人民相信,在北京举办2008年奥and the great wall, the city offers an 运会,将推动我们文化和全世界文化endless mixture of theatres, museums, 的交流。

discos, all kinds of restaurants and shopping malls that will amaze and delight you.but beyond that, it is a place of 在我们的计划当中,教育和交流将是我们的希望,我们期待在全国尤其是数百万青少年中,留下一笔精神财富。

从2005年到2008年我们每年定期millions of friendly people who love to meet people from around the world.举办文化活动,我们将开展多元文化people of beijing believe that the 2008 活动,举办世界青少年和表演家参加olympic games in beijing will help to 的音乐会,这些文化活动同时在奥运enhance the harmony between our 村和全市范围内展开,以方便运动员culture and the diverse cultures of the 的参加。

world.their gratitude will pour out in open expressions of affection for you 我们的开闭幕式,将是展现中国杰and the great movement that you guide.出作家、导演和作曲家的舞台,讴歌within our cultural programs, 基于丝绸之路带来的灵感,我们的receive the highest priority.we seek to create an intellectual and sporting 火炬接力,将途经希腊、埃及、罗马、legacy by broadening the understanding 美索布达米亚,波斯、印度和中国,of the olympic ideals throughout the 以共享和平、共享奥运为主题,“奥country.运”这一永恒不惜的火炬,将跨越世

界最高峰——珠穆朗玛峰,从而达到cultural events will unfold each year, 最高的高度,中国的奥运圣活将通过from 2005 to 2008.we will stage 西藏,穿过长江和黄河,踏上长城,multi-disciplined cultural programs, 途经香港、澳门、台湾,在组成我们such as concerts, exhibitions, art 路线,我们保证目睹这次火炬接力的involve young people from around the 人们,会比任何一次都多。world.during the olympics, they will be staged in the olympic village and the city for the benefit of the athletes.our ceremonies will give chinas 700年前,马可波罗曾对中国的美丽有过惊奇的描述。有人问马可波罗,你的有关中国的描述是真的吗?他说,我只不过将我所见到的跟你们描

with a concept inspired by the famed silk road, our torch relay will break new ground, traveling from olympia through some of the oldest civilizations known to man-greek, roman, egyptian, byzantine, mesopotamian, persian, arabian, indian and chinese.carrying the message share the peace, share the olympics, the eternal flame will reach new heights as it crosses the himalayas over the worlds highest summit-mount qomolangma, which is known to many of you as mt.everest.in china, the flame will pass through tibet, cross the yangtze and yellow society.on its journey, the flame will be seen by and inspire more human beings than any previous relay.i am afraid i can not present the whole picture of our cultural programs within such a short period of time.before i end, let me share with you one story.seven hundred years ago, amazed by his incredible descriptions of a far away land of great beauty, people asked marco polo whether his stories about china were true.he answered: what i have told you was not even half of what i saw.actually, what we have shown you here today is only a fraction of beijing that awaits you.ladies and gentlemen, i believe that beijing will prove to be a land of 篇三:杨澜ted演讲稿中英文

yang lan: the generation thats remaking china the night before i was heading for scotland, i was invited to host the final of chinas got talent show in shanghai with the 80,000 live audience in the stadium.guess who was the performing guest?susan boyle.and i told her, im going to scotland the next day.she sang beautifully, and she even managed to say a few words in chinese.[chinese]so its not like hello or thank you, that ordinary stuff.it means green onion for free.why did she say that? because it was a line from our chinese parallel susan boyle--a 50-some year-old woman, a vegetable vendor in shanghai, who loves singing western opera, but she didnt understand any english or french or italian, so she managed to fill in the lyrics with vegetable names in chinese.(laughter)and the last sentence of nessun dorma that she was singing in the stadium was green onion for free.so [as] susan boyle was saying that, 80,000 live audience sang together.that was hilarious.so i guess both susan boyle and this vegetable vendor in shanghai belonged to otherness.they were the least expected to be successful in the business called entertainment, yet their courage and talent brought them through.and a show and a platform gave them the stage to realize their dreams.well, being different is not that difficult.we are all different from different perspectives.but i think being different is good, because you present a different point of view.you may have the chance to make a difference.my generation has been very fortunate to witness and participate in the historic transformation of china that has made so many changes in the past 20, 30 years.i remember that in the year of 1990,when i was graduating from college, i was applying for a job in the sales department of the first five-star hotel in beijing, great wall sheraton--its still there.so after being interrogated by this japanese manager for a half an hour, he finally said, so, miss yang, do you have any questions to ask me?i summoned my courage and poise and said,yes, but could you let me know, what actually do you sell? i didnt have a clue what a sales department was about in a five-star hotel.that was the first day i set my foot in a five-star hotel.my life, and i feel proud of that.but then we are also so fortunate to witness the transformation of the whole country.i was in beijings bidding for the olympic games.i was representing the shanghai expo.i saw china embracing the world and vice versa.but then sometimes im thinking, what are todays young generation up to? how are they different, and what are the differences they are going to make to shape the future of china, or at large, the world? so making a living is not that easy for young people.college graduates are not in short supply.in urban areas, college graduates find the starting salary is about 400 u.s.dollars a month, while the average rent is above $500.so what do they do? they have to share space--squeezed in very limited space to save money--and they call themselves tribe of ants.and for those who are ready to get married and buy their apartment, they figured out they have to work for 30 to 40 years to afford their first apartment.that ratio in americawould only cost a couple five years to earn, but in china its 30 to 40 years with the skyrocketing real estate price.so through some of the hottest topics on microblogging, we can see what young people care most about.social justice and government accountability runs the first in what they demand.for the past decade or so, a massive urbanization and development have let us witness a lot of reports on the forced demolition of private property.and it has aroused huge anger and frustrationamong our young generation.sometimes people get killed, and sometimes people set themselves on fire to protest.so when these incidents are reported more and more frequently on the internet,people cry for the government to take actions to stop this.so the good news is that earlier this year, the state council passed a new regulation on house requisition and demolition and passed the right to order forced demolition from local governments to the court.similarly, many other issues concerning public safety is a hot topic on the internet.we heard about polluted air, polluted water, poisoned food.and guess what, we have faked beef.they have sorts of ingredients that you brush on a piece of chicken or fish, and it turns it to look like beef.and then lately, people are very concerned about cooking oil, because thousands of people have been found [refining] cooking oil from restaurant slop.so all these things have aroused a huge outcry from the internet.and fortunately, we have seen the government responding more timely and also more frequently to the public concerns.while young people seem to be very sure about their participation in public policy-making, but sometimes theyre a little bit lost in terms of what they want for their personal life.china is soon to pass the u.s.as the number one market for luxury brands--thats not including the chinese expenditures in europe and elsewhere.but you know what, half of those consumers are earning a salary below 2,000 u.s.dollars.theyre not rich at all.theyre taking those bags and clothes as a sense of identity and social status.and this is a girl explicitly saying on a tv dating show that she would rather cry in a bmw than smile on a bicycle.but of course, we do have young people who would still prefer to smile, whether in a bmw or [on] a bicycle.so happiness is the most popular word we have heard through the past two years.happiness is not only related to personal experiences and personal values, but also, its about the environment.people are thinking about the following questions: are we going to sacrifice our environment further to produce higher gdp? how are we going to perform our social and political reform to keep pace with economic growth, to keep sustainability and stability? and also, how capable is the systemof self-correctness to keep more people contentwith all sorts of friction going on at the same time?i guess these are the questions people are going to answer.and our younger generation are going to transform this country while at the same time being transformed themselves.thank you very much.杨澜ted演讲:重塑中国的一代 中文演讲稿

“送你葱。” 这不是“你好、谢谢”之类的日常用语。这组词翻译过来是免费给你青葱,为什么她要说这个呢?因为这是我们中国版的苏珊大妈很有名的一句歌词。

与众不同不难,从不同的角度看我们都是不一样的。我认为与众不同是好的,因为你有不同的看法,这给你机会去产生不同的影响。

我们这代人有幸见证和参与了过去二三十年中国的历史性的转型。

我记得在九十年代,刚从大学毕业的我申请了一份在北京五星级酒店销售部的工作。在日本经理一个半小时的面试后,他最后说:“杨小姐,你有什么问题要问我吗?”我鼓起勇气,定定神然后问道:“您能告诉我销售部到底销售什么?”我对于五星级酒店的销售部的职责一点都摸不着头脑。那是我在五星级酒店的第一天。

同时,我和上千名大学女生参加了一场由中国中央电视台举办的史无前例的公开选拔。制作人告诉我们他们想找一位可爱,天真,美丽的新面孔。当轮到我时,我站起来说道,“为什么女孩在电视上必须是漂亮,甜美,无邪的,像个花瓶?为什么她们不能有她们的想法,她们自己的声音?”

几年后,我决定去美国哥伦比亚大学进修。之后我有了自己的传媒公司,这是在我刚毕业的时候想都不敢想的。

我和我的团队做了很多事情。在过去的这些年,我采访了上千人。有时候有年轻人走过来对我说:“杨澜,你改变了我的生活。”我也为此而自豪。

今天我想讲讲在社交媒体这个大舞台上的年轻人

他们是谁?他们是怎样的?这个二十岁左右的漂亮女孩叫郭美美。她在中国版的推特--微博上炫耀她拥有的昂贵的手包,衣服,车子。她自称是红十字商会的经理。她没有意识到她踩到了一根敏感的神经,引起了全民对于红十字公信力的质疑。

杨澜演讲 篇2

【关键词】最佳关联性;预期释义;语境效果

Sperber和Wilson对Grice的合作原则中的关联准则进行了发展与补充,提出关联理论。合作原则为我们的话语交际找到了一个解释的途径,而关联理论进一步发展了合作原则,并提出认知语境,强调认知主体在交际中的作用。根据关联性的两条原则——认知原则和交际原则,我们知道每一段话语都应为使话语或行为本身要具备最佳的关联性而做出努力。认知原则中提到:人类的认知倾向于同最大程度的关联性相吻合,因此,我认为,从某种程度上说,在一段话语中,为引起听者的注意及共鸣,说话人会争取表达与听话人共同感兴趣的话题,且这个话题也可作为整段谈话的引入。也就是说一段话语或演讲的开场白总是需要深入听者内心、能够吸引听者极大注意力的,而这就要求演讲者尽最大可能来寻求与听者最大程度的关联性。而这恰好体现了要使话语交际达到最佳关联所需要的两个条件:话语的语境效果足以引起听话人的注意;听话人为获得语境效果付出了努力。

以杨澜2011年在美国TED演讲中的开场白为话语对象,我们会发现这段开场白恰当地运用了话语的最佳关联性。根据关联性理论,认知效果越大、为进行加工处理而付出的努力越少,关联性就越强;当且仅当一个话语具备足够的关联,值得对它进行加工处理,并与说话人的能力及偏爱相一致,就是具有最大关联的话语。杨澜在演讲中的开场白是这样的:The night before I was heading for Scotland, I was invited to host the final of "China's Got Talent" show in Shanghai with the 80,000 live audiences in the stadium.Guess who was the performing guest?Susan Boyle. And I told her,"I'm going to Scotland the next day." She sang beautifully,and she even managed to say a few words in Chinese:送你葱......在这段5分钟左右的开场白中,听众的理解过程首先经历了“以最少的努力推算出认知效果”,也就是说,杨澜通过明示行为,提出那些对听众来说具有关联性的话语和信息。而在这段开场白中,杨澜为足够吸引观众的注意力、达到幽默的效果、同时引出她要演讲的话题,为找到与听者相关的事实或信息做出了一系列努力,第一点努力就是:她要掌握地道的英文表达。只有语言能够为听众所理解,或者进一步说,为让听众不至于误解她的内心意图。注意,前提必须是“地道的”,才能够避免言语表达方面的误差。她所做的第二点努力就是:了解英美文化。这体现出明示话语交际需要考虑社会文化因素。比如她提出见到了英国47岁的无业大妈苏珊?波伊儿,而苏珊?波伊儿正是在电视选秀节目《英国达人》的舞台上凭借一曲《我曾有梦》而一鸣惊人、从此变身成功人士的耀眼明星。《英国达人》这一节目在国际上尤其是欧美国家有巨大的影响力,而苏珊大妈这个人物更是被在座的美国听众所熟悉,通过这样一个著名又熟悉的人物来提高听众对杨澜演讲内容的关注度,以及对杨澜接下来要演讲内容的好奇心。第三点努力就是:通过掌握英语以及了解英美文化来找到与听众之间的共鸣,也就是挖掘到听众的最大兴趣点。由于人类只对那些具有足够关联性的现象给以关注、表达和处理,因此,要以最佳关联性为交际目标,就要使话语能够驱使听者去寻求更多的语境效果,达到话语理解。杨澜充分利用了与其能力及偏爱相一致的话题,用苏珊大妈同中国的苏珊大妈联系到一起,使听话人从短时记忆中调取相关信息(即上文提供的信息)来扩展自己的认知语境,同时又相当于她有效地将欧美文化与中国文化联系到一起,既展现出其智慧、博学,又有力地实现最佳关联。另外,用“送你葱”这部分的汉语表达,加深了听众对其作为中国人的身份信息。

当一个人讲话时,我们会注意到与她相关的事实或信息,并把话语诠释出我们的必然假设,杨澜的开场就充分利用了欧美热点话题与汉语内容等等,让听者从三个问题的角度理解她的话语,即:说者打算说什么?说者打算暗示什么内容?以及说者对其所说和暗含的内容有哪些预期的态度?她在引出主题的同时,运用恰当的内容达到幽默的语言效果,而这种幽默效果的成功实现也是源于说者对欧美人心理和生活状态的充分了解。并在开场的结束部分表达出说者对所讲开场话题的预期态度。

在关联理论中,语境是认知和理解一段话语的主要促进因素,选择处理话语最佳语境的过程就是寻求最佳关联的过程。而在杨澜这段话语开场白中,听众只要对于这段话语有普遍意义上的假设就可以达到有效认知和理解,这就体现出语境扩展中的“听话人在现有的认知语境中加入所需的百科知识来扩充自己的认知语境”的情况,也是听话人愿意为获得语境效果而在付出努力。比如在大部分美国听众心里,从《英国达人》节目里出名的苏珊大妈是值得大家用正面、积极的眼光看待的。她虽然年龄较大、甚至不具备成为明星的特质,但却经自己竭尽半生的努力为世人所知。她的一生是不同于普通常人的一生,是different。从这里可以体现出:第一,在话语释义中,我们无需假设说话者打算让我们继续进行对可能语境的无限扩展来获取更多的隐含意义;第二,在决定预期内容之前,我们不用比较一段话语可能出现的全部释义。杨澜的开场白中就让听者用最少的努力使她的话语达到worth listening to的效果。而且,杨澜的话语一出,听众就尽快地选择出了全部可能出现的释义中最切中杨澜话语目的的那一释义。话语中表达了用足够的语境效果让听众值得继续注意的内容,并使听者愿意主动地为获取语境效果而进行加工努力,即在一定程度上,实现了最佳关联。

作为演讲者的杨澜致力于寻找出一个兴趣点。另外,在明示交际中,进行交际者本身是期待她的听众能够识别出她的交际意图或目的的,信息处理或选择的目的是为了实现用最少的处理来重获最多的语境效果,只要话语的目标是为了吸引听众的注意,说者就会特意考虑与听者相关联的信息并尽力使听者用最少的处理便可认知和理解话语。包括语言、文化与生活等各种相关联的信息与知识都可用来促进有效的交流,尤其是这种目的在于传递思想或见解的TED演讲当中。 [科]

【参考文献】

[1]Sperber,D.&D.Wilson;(2001).Relevance:Communication and Cognition.Foreign Language and Research Press.

[2]Sperber,D.&Deirdre;,W.Relevance:Communication and Cognition.

蒋严译(Yan,Jiang).关联性:交际与认知.北京:中国社会科学出版社,2008.

[3]何兆熊,新编语用学概要.上海:上海外语教育出版社,1999.

[4]吴炳章,徐盛桓.认知语用学研究.上海:上海外语教育出版社,2011.

杨澜TED双语励志演讲稿 篇3

My generation has been very fortunate to witness and participate in the historic transformation of China that has made so many changes in the past 20, 30 years. I remember that in the year of 1990, when I was graduating from college, I was applying for a job in the sales department of the first five-star hotel in Beijing, Great Wall Sheraton — it’s still there. So after being interrogated by this Japanese manager for a half an hour,he finally said, “So, Miss Yang, do you have any questions to ask me?” I summoned my courage and poise and said, “Yes, but could you let me know, what actually do you sell?” I didn’t have a clue what a sales department was about in a five-star hotel. That was the first day I set my foot in a five-star hotel.

Around the same time, I was going through an audition —the first ever open audition by national television in China — with another thousand college girls. The producer told us they were looking for some sweet,innocent and beautiful fresh face. So when it was my turn, I stood up and said,“Why [do] women’s personalities on television always have to be beautiful,sweet, innocent and, you know, supportive? Why can’t they have their own ideas and their own voice?” I thought I kind of offended them. But actually, they were impressed by my words. And so I was in the second round of competition,and then the third and the fourth. After seven rounds of competition, I was the last one to survive it. So I was on a national television prime-time show. And believe it or not, that was the first show on Chinese television that allowed its hosts to speak out of their own minds without reading an approved script.(Applause) And my weekly audience at that time was between 200 to 300 million people.

Well after a few years, I decided to go to the U.S. and Columbia University to pursue my postgraduate studies, and then started my ownmedia company, which was unthought of during the years that I started mycareer. So we do a lot of things. I’ve interviewed more than a thousand peoplein the past. And sometimes I have young people approaching me say, “Lan, you changed my life,” and I feel proud of that. But then we are also so fortunate to witness the transformation of the whole country. I was in Beijing’s bidding for the Olympic Games. I was representing the Shanghai Expo. I saw China embracing the world and vice versa. But then sometimes I’m thinking, what are today’s young generation up to? How are they different, and what are the differences they are going to make to shape the future of China, or at large,the world?

So today I want to talk about young people through the platform of social media. First of all, who are they? [What] do they look like?Well this is a girl called Guo Meimei — 20 years old, beautiful. She showed offher expensive bags, clothes and car on her microblog, which is the Chinese version of Twitter. And she claimed to be the general manager of Red Cross at the Chamber of Commerce. She didn’t realize that she stepped on a sensitive nerve and aroused national questioning, almost a turmoil, against the credibility of Red Cross. The controversy was so heated that the Red Cross had to open a press conference to clarify it, and the investigation is going on.

So far, as of today, we know that she herself made up that title — probably because she feels proud to be associated with charity.All those expensive items were given to her as gifts by her boyfriend, who used to be a board member in a subdivision of Red Cross at Chamber of Commerce. It’s very complicated to explain. But anyway, the public still doesn’t buy it. It is still boiling. It shows us a general mistrust of government or government-backed institutions, which lacked transparency in the past. And also it showed us the power and the impact of social media as microblog.

Microblog boomed in the year of , with visitors doubled and time spent on it tripled. Sina.com, a major news portal, alone hasmore than 140 million microbloggers. On Tencent, 200 million. The most popular blogger — it’s not me — it’s a movie star, and she has more than 9.5 million followers, or fans. About 80 percent of those microbloggers are young people,under 30 years old. And because, as you know, the traditional media is still heavily controlled by the government, social media offers an opening to let thesteam out a little bit. But because you don’t have many other openings, theheat coming out of this opening is sometimes very strong, active and even violent.

So through microblogging, we are able to understand Chinese youth even better. So how are they different? First of all, most of them were born in the 80s and 90s, under the one-child policy. And because of selected abortion by families who favored boys to girls, now we have ended up with 30 million more young men than women. That could pose a potential danger to the society, but who knows; we’re in a globalized world, so they can look for girlfriends from other countries. Most of them have fairly good education.The illiteracy rate in China among this generation is under one percent. Incities, 80 percent of kids go to college. But they are facing an aging China with a population above 65 years old coming up with seven-point-some percent this year, and about to be 15 percent by the year of 2030. And you know we have the tradition that younger generations support the elders financially, and taking care of them when they’re sick. So it means young couples will have to support four parents who have a life expectancy of 73 years old.

So making a living is not that easy for young people.College graduates are not in short supply. In urban areas, college graduates find the starting salary is about 400 U.S. dollars a month, while the average rent is above $500. So what do they do? They have to share space — squeezed invery limited space to save money — and they call themselves “tribe of ants.”And for those who are ready to get married and buy their apartment, they figured out they have to work for 30 to 40 years to afford their firstapartment. That ratio in America would only cost a couple five years to earn,but in China it’s 30 to 40 years with the skyrocketing real estate price.

Among the 200 million migrant workers, 60 percent of them are young people. They find themselves sort of sandwiched between the urban areas and the rural areas. Most of them don’t want to go back to the countryside, but they don’t have the sense of belonging. They work for longer hours with less income, less social welfare. And they’re more vulnerable to joblosses, subject to inflation, tightening loans from banks, appreciation of the renminbi, or decline of demand from Europe or America for the products theyproduce. Last year, though, an appalling incident in a southern OEMmanufacturing compound in China: 13 young workers in their late teens and early 20s committed suicide, just one by one like causing a contagious disease. But they died because of all different personal reasons. But this whole incident aroused a huge outcry from society about the isolation, both physical and mental, ofthese migrant workers.

For those who do return back to the countryside, they find themselves very welcome locally, because with the knowledge, skills and networks they have learned in the cities, with the assistance of the Internet,they’re able to create more jobs, upgrade local agriculture and create newbusiness in the less developed market. So for the past few years, the coastal areas, they found themselves in a shortage of labor.

These diagrams show a more general social background. The first one is the Engels coefficient, which explains that the cost of dailynecessities has dropped its percentage all through the past decade, in terms offamily income, to about 37-some percent. But then in the last two years, it goes up again to 39 percent, indicating a rising living cost. The Gini coefficient has already passed the dangerous line of 0.4. Now it’s 0.5 — even worse than that in America — showing us the income inequality. And so you see this whole society getting frustrated about losing some of its mobility. And also, the bitterness and even resentment towards the rich and the powerful isquite widespread. So any accusations of corruption or backdoor dealings between authorities or business would arouse a social outcry or even unrest.

So through some of the hottest topics on microblogging,we can see what young people care most about. Social justice and governmentaccountability runs the first in what they demand. For the past decade or so, amassive urbanization and development have let us witness a lot of reports onthe forced demolition of private property. And it has aroused huge anger and frustration among our young generation. Sometimes people get killed, and sometimes people set themselves on fire to protest. So when these incidents are reported more and more frequently on the Internet, people cry for thegovernment to take actions to stop this.

So the good news is that earlier this year, the state council passed a new regulation on house requisition and demolition and passedthe right to order forced demolition from local governments to the court.Similarly, many other issues concerning public safety is a hot topic on the Internet. We heard about polluted air, polluted water, poisoned food. And guesswhat, we have faked beef. They have sorts of ingredients that you brush on apiece of chicken or fish, and it turns it to look like beef. And then lately,people are very concerned about cooking oil, because thousands of people have been found [refining] cooking oil from restaurant slop. So all these things have aroused a huge outcry from the Internet. And fortunately, we have seen the government responding more timely and also more frequently to the public concerns.

While young people seem to be very sure about their participation in public policy-making, but sometimes they’re a little bit lost in terms of what they want for their personal life. China is soon to pass the U.S. as the number one market for luxury brands — that’s not including the Chinese expenditures in Europe and elsewhere. But you know what, half of those consumers are earning a salary below 2,000 U.S. dollars. They’re not rich atall. They’re taking those bags and clothes as a sense of identity and social status. And this is a girl explicitly saying on a TV dating show that she would rather cry in a BMW than smile on a bicycle. But of course, we do have young people who would still prefer to smile, whether in a BMW or [on] a bicycle.

So in the next picture, you see a very popular phenomenon called “naked” wedding, or “naked” marriage. It does not mean they will wear nothing in the wedding, but it shows that these young couples are ready to get married without a house, without a car, without a diamond ring and without a wedding banquet, to show their commitment to true love. And also, people are doing good through social media. And the first picture showed us that a truck caging 500 homeless and kidnapped dogs for food processing was spotted andstopped on the highway with the whole country watching through microblogging.People were donating money, dog food and offering volunteer work to stop that truck. And after hours of negotiation, 500 dogs were rescued. And here also people are helping to find missing children. A father posted his son’s picture onto the Internet. After thousands of [unclear], the child was found, and we witnessed the reunion of the family through microblogging.

So happiness is the most popular word we have heardthrough the past two years. Happiness is not only related to personal experiences and personal values, but also, it’s about the environment. People are thinking about the following questions: Are we going to sacrifice our environment further to produce higher GDP? How are we going to perform our social and political reform to keep pace with economic growth, to keep sustainability and stability? And also, how capable is the system ofself-correctness to keep more people content with all sorts of friction goingon at the same time? I guess these are the questions people are going to answer. And our younger generation are going to transform this country while at the same time being transformed themselves.

杨澜创业故事 篇4

基本信息

姓名:杨澜

外文名;Yang Lan

职业:主持人

国籍:中国(持有美国绿卡)

生日:1968-03-29

星座:白羊座

出生地:北京

履历简表编辑本段

1968年,生于北京。

1990年,毕业于北京外国语学院,获英美语言文学学士学位。

1990年,担任中央电视台《正大综艺》主持人。

1994年,获得中国首届主持人“金话筒奖”。

1994年,离开中央电视台赴美留学,就读于美国哥伦比亚大学国际及公共事务学院;

1996年,毕业于美国哥伦比亚大学。获国际事务硕士学位。

1996年,与上海东方电视台联合制作的《杨澜视线》节目,成功发行全国52个省市电视台。

1997年1月,散文集《凭海临风》出版,销量60万册。同年5月被选为中国青少年基金会理事。

1997年5月,成为哥伦比亚大学国际及公共事务学院院长顾问委员会成员。

1997年7月,加盟凤凰卫视中文台。

1998年1月,推出访谈节目《杨澜工作室》。

1998年4月,开播的《百年吒咤风云录》中,担任主持,引领观众走入过去时光,重温100年来影响历史进程的人和事。

1999年2月,被《亚洲周刊》评为泛亚地区20位社会与文化领袖之一。

1999年10月,离开凤凰卫视中文台。

2000年3月,和丈夫吴征收购香港上市公司良记集团,并更名为阳光文化网络电视有限公司,杨澜任主席,自此,杨澜跨入商界。

2001年,应邀出任北京申办2008年奥运会的形象大使,同年7月,在莫斯科国际奥委会会议上代表北京做申奥的文化主题陈述。

2001年6月,推出以采访世界各地名人为特色的《杨澜访谈录》。

2003年3月,成为中国人民政治协商会议第十届全国委员会委员。

2003年6月,宣布将阳光卫视70%的股权卖给内地的一家传媒集团,标志着她已经退出了卫星电视的经营。

2005年,开始主持针对中国都市女性观众的大型谈话节目《天下女人》,在湖南卫视黄金时间首播。

2005年7月,在香港成立非盈利机构阳光文化基金会,将她与吴征共同持有的阳光媒体投资集团权益的51%无偿捐献给社会,同时,辞去了包括阳光媒体投资董事局主席在內的所有管理职务。

2005年12月,介入电子杂志,以自己的名字为杂志定名为《澜》,并在15日正式上线出版。

2006年4月11日,以二名。

亿的捐款高居胡润《2006中国慈善排行榜》第2006年4月22日,担任杭州世界休闲博览会的形象大使。

2006年8月4日,主持湖南台为湘南洪灾举办的赈灾晚会。

2006年8月31日,作为演讲嘉宾,参加了由中国外文局主办的跨文化交流论坛。

2006年9月2日,在上海主持“2006中国电视主持人国际论坛”。

2006年9月3日,在上海主持“走过25年——中国电视主持人盛典”。

2006年9月5日,出席《福布斯》杂志在新加坡举行的CEO峰会,并作为演讲者参加慈善主题的讨论。

2006年9月26日,应邀在母校哥伦比亚大学主持世界女性领袖峰会,论坛的话题是“女性与人类安全”。

2006年10月12日,在华盛顿的肯尼迪表演艺术中心,主持宋祖英独唱音乐会——“好一朵美丽的茉莉花”。

2006年10月27日,在长沙主持第六届金鹰电视艺术节的开幕式晚会。

2006年11月10日,应2007上海特殊奥林匹克运动会组委会和中国驻联合国代表团的邀请,在联合国总部主持了有关特奥的论坛。

2007年5月16日,杨澜获得“2007年万宝龙国际艺术赞助大奖”。

2007年7月,由第六届中国国际美容时尚周组委会、北京电视台等19家主流媒体联合评选“2007年中国最美50女人”,杨澜位居榜首。

2009年,杨澜与歌后席琳迪翁联手创办国内首家高端定制珠宝品牌——LAN珠宝,并担任创意指导。

2011年,杨澜和朱冰著入行20年首部传记作品《一问一世界》。

2012年,杨澜出席政协会议并表示继续关注慈善,写了三个提案,分别涉及:慈善公益尽快立法、文化事业中如何鼓励更多社会力量参与、及母婴健康。

2013年1月11日,杨澜出新书《幸福要回答》

杨澜入围2013福布斯女性权势榜第100位。3 人物经历

3.1 学生时期 刻苦努力

上中学时的杨澜并不是那种聪慧过人的女孩,当然也就不是那种巧解难题的高手,她颇为自诩的是:考试时基本分上她从来一分不丢,地理历史这种需要死记硬背的科目,随便问哪道题,她马上就能说出是在哪一页上。凡是老师布置的作业,她没一样不是完成得仔仔细细。

上了大学之后的杨澜骨子里是一个缺乏自信的人。你能相信杨澜曾经因为听力课听不懂而特别沮丧吗?那时好多同学听力能得A,杨澜老是得A-,B+什么的,这让她非常苦闷,每天晚上都在日记里写上:明天开始我要有一个全新的开始,一定要充满信心地把自己的听力提高上去。但是第二天一上听力课,还是听不懂。妈妈一度害怕杨澜因为挫折感太强得了自闭症。半年多之后,杨澜的听力慢慢上来了,她才恢复了信心。她说:“我很羡慕周围生活中一些棱角更分明,更有创见和个性的人。”“我经常觉得自己不是一个有才华和极端聪明的人。” 3.2 正大综艺 一战成名

杨澜应试《正大综艺》节目主持人的时候,还是北京外国语学院四年级的一名普通学生。当杨澜接受面试的时候,主持面试的老师说,她希望找一个新“面孔”,最好是纯情一点的。杨澜虽然也有一点紧张,但并没有诚惶诚恐地“配合”老师,刻意使自己更“纯情”一点。她在简单介绍自己之后,直言不讳地对主考老师谈了自己对主持人的看法:“电视台为什么一找主持人,就要纯情型的?我们缺少的是干练的职业妇女形象。”主考老师后来对杨澜说,我当时并没有觉得你的容貌特别出众,但这句话说明你是有思想的。杨澜就这样通过了初试。

此后,杨澜经过了一次有一次的复试,在这个过程中,她也一直在经历一个个不大不小的“折磨”。主持面试的一方,对她的综合表现评价很高,但却嫌她不够漂亮。当杨澜和另一位连杨澜也不得不承认“的确非常漂亮”的女孩子成为最后的竞争者时,她全部的倔强、好胜心都被激发出来了,她想:“即使今天你们不选我,我也要证明我的素质。”

最后面试的题目是:

一、你将如何做这个节目的主持人;

二、介绍一下你自己。

杨澜是这样开始的:“我认为主持人的首要标准不应是容貌,而是要看她是不是有强烈的和观众沟通的愿望。我希望做这个节目的主持人,因为我特别喜欢旅游。人和大自然相亲相近的快感是无与伦比的,我要把这些感受讲给观众听„„”

在介绍自己时,杨澜说:“父母给我起名‘澜’,就是希望一个女孩子能有海一样开阔的胸襟,自强、自立,我相信自己能做到这一点„„”

杨澜侃侃而谈,一口气讲了半个小时,没有一点儿文字参考。讲完后,屋子里非常安静,听众都被吸引住了,人们不再关注她是否是一个最漂亮的主持人。杨澜赢了。

当时的杨澜并未意识到这次机遇对她今后人生道路的巨大影响,正是《正大综艺》,把她送上了一个更高的平台,让她获得了全国性的知名度和注意力。

许多人还记得1990年,一个清纯自然的长发女孩出现在《正大综艺》中,她清脆悦耳的声音和纯真的学生气息使她备受瞩目,迅速走红,像是坐着高速电梯,一下子升到了很多人营营役役一生都无法企及的高度。3.3 出国深造 青春无悔

1993年底,正大集团总裁谢国民给了杨澜一个惊喜。“1993年的时候,谢国民先生到大陆来,我们一起吃饭,他对我说,杨澜我觉得你应该到国外去学习,我觉得你是一个很有潜力的主持人。我当时没有认真,我开玩笑说,谢先生我去留学的话,《正大综艺》岂不是没有主持人了?他很认真地回答我说:‘我觉得一个节目没有一个人重要。’给我的印象非常深刻。我说谢先生您需要我们怎么回报您呢?是不是回来为您工作?他说没有,你也不是我第一个赞助去留学的年轻人,我希望你有好的前途,这就是你对我的回报。

初到纽约,杨澜报了纽约大学三个月的电影培训班。饭间,两个同学问:“澜,你在中国是做什么的?”她说:“我是电视主持人。”同学很好奇:“一个月收入是多少?”“三四万。”

1993年,国内参加一场商演主持的收入可以达到三四万元,这在当时的美国也算得上中等。听了这个数字,他们惊讶得同时放下手中的匹萨:“那你还来读什么书啊?”听到这话,杨澜想起了一段往事。那时,她正在主持最后一期《正大综艺》,她和王志文唱了一首《在我生命中的每一天》。曲终人散时,她萌生了一个念头:去美国读书。

离开的理由很直接:“年轻时最重要的资本不是青春、美貌和充沛的精力。是你拥有犯错的机会,不要为青春留白。如果年轻时不能追随梦想,去为自己认为值得做的一件事冒一次险,哪怕犯一次错,那青春将是多么苍白啊!”

到美国之后,杨澜也为自己的冲动后悔过好几次。一天深夜,时针指向两点,她还在电脑前写论文。可还没等她把写完的论文存入硬盘,电脑却意外死机。第二天早晨9点就要交论文,杨澜几乎绝望了,“连把七八本书再翻一遍的勇气都没有”。夜很静,纽约的老房子里甚至可以听到老鼠在管道里游窜。“那种感觉,挺凄惨的。”当晚,杨澜哭得很厉害,“以前真是身在福中不知福,为什么到美国来啊?”

她极力调节自己的情绪,想通过努力学习来证明自己当初的决定并没有失误。有一次,小组拍胶片,杨澜负责录音和编辑。老师一再提醒,doublestick!杨澜一想,doublestick,不就是贴双层胶纸嘛。于是在胶片连接处贴了两层胶纸。没想到放胶片时,机器突然发出“啪!啪!啪!”的声音,胶带连接处全部断开。机房里顿时传来不耐烦的声音:“nodoublestick!(没贴双层胶纸)”杨澜非常疑惑,我明明很仔细地贴了两层啊,怎么会这样?老师去机房检查后说:“doublestick的意思是正面贴了,反面再贴,你只在正面贴了两层。”

虽然当时感觉无地自容,但这个“小插曲”给了杨澜很大的启示:出国并非走冤枉路,而是在“充电”的路上弥补了自己可能会犯的一个个错误。

留学期间,杨澜还收获了爱情。1997年1月至7月,她采编的新闻三次上了CBS的晚间黄金时间。其中第一条,就是有名的“2000年那一班”。报道讲述了中美两个班级的对比,这是新闻杂志类节目“48小时”特别节目的一部分。杨澜是该新闻中国部分的制片人,负责中国部分的所有前期制作。从那时开始,制片人吴征知道了这位智慧且认真的女人。后来,他们在一个朋友家相遇。至此,杨澜收获了事业和家庭。

留美归来十几年,杨澜迈向了事业的一个又一个高峰。她的座右铭是《约翰・克里斯朵夫》中的名言,“什么是快乐,只有创造才是快乐,其他都是没有意义的,漂浮在地上的影子。”

回首过往,杨澜认为当初想要“给青春一次犯错的机会”的留学,并非错误的抉择,当时这种创造性的行为,为她的一生积蓄了最为珍贵的财富。她说:“总是要产生一些新的价值,那才是人生的快乐。”[1] 3.4 回国发展 落地生根

1996年,杨澜从美国哥伦比亚大学学成回国。

有记者问杨澜:“你从美国哥伦比亚大学毕业时,曾经想过留在美国吗?”

“想过。”杨澜非常坦率地承认:当时,纽约当地一家比较有名的电视台答应让她当主持人。事情的起因是她快毕业的时候,《纽约时报》的一个记者不知从什么地方得知她的事之后,对她进行了一次专访。后来,这位记者写了一篇很长的文章介杨澜,登在《纽约时报》商业刊头版,还配发了一张很大的照片。接下来,CNN、CBS、ABC,许多媒体都给杨澜打来电话,表示希望采访她。杨澜并没有接受所有的采访要求,而是有选择地挑了几家,主要是电视媒体和有影响的报刊。杨澜说,她当时仅仅只是去接受采访,而不是去找工作。后来一次采访结束后,人家就对她说,他们对杨澜的印象非常好,尤其对她在接受职业训练方面的优异成绩、语天赋等方面,非常欣赏。他们说:“我们这里也需要一些年轻亚裔女性的面孔,你的英语说得很好,有很好的职业训练,你是否愿意考虑到我们这里来?”

杨澜对记者说:“我当时想过,我觉得那样肯定是挺值得羡慕的。很多留学生或者是华人一直不能够进入美国的主流社会如果能够被美国主流社会接纳,对于一个外国人来说,是一种成功的表现。我在美国读书的时候,也听说过像钟毓华呀,或者是一些华裔主持人呀,他们已经成为美国这个行业中的佼佼者,这让我觉得是一件挺骄傲的事。”

但在为这些亚裔人士骄傲的同时,杨澜想得更深更远。她表示,作为一名主持人,最重要的就是与观众沟通。如果面对的是中国观众,潜意识中她就知道中国观众喜欢什么希她告诉他们一些什么。大家都是中国人,感情是相通的,她能够为普通中国人的喜而喜,为中国人的忧而忧。因为是真,所以能够打动人。但在美国就不一样,她得十分认真细致地了解美国观众希望她说什么或者是怎么说。这确实是一件非常难的事。

她举例,比如面对一起发生在美国的校园枪击事件,作为一名亚裔主持人,她的感受肯定是与土生土长的美国人不同的。她可能会非常同情那些因而受到伤害的家庭和孩子,但对于一个合格的主持人来说,仅仅只是同情是远远不够的。她应该随着民众感情的波动而波动。实际上,她根本不可能做到,她肯定不会因此而落泪。

杨澜说:“我去美国的时候,已经二十五六岁了。我很难做到像一个土生土长在那个社会中的人一样,同那个社会产生一种亲密无间的感情。我觉得如果没有这种感情,其实做电视主持人根本不可能做好。每天,你拿着新闻稿在那里念,其实你对这些新闻稿上的所有事件都没有任何感情,你对这个社会没有责任心,你同他们不血脉相通,息息相关,你能做好主持人吗?别人的情况怎样我不知道,我至今是没有信心。”

这就是杨澜回国的根本原因。3.5 人物访谈 凤凰高飞

1996年,我从美国哥伦比亚大学学成回国。当时,美国几大电视网都希望我去做他们的出镜记者,但我觉得,这和我想做的事情还有一段距离。我对自己的职业定位就是文化行业,这和IT、商业、金融和工业都完全不同。我去美国的时候就知道我是一定会回来的。结婚的时候我就跟丈夫吴征说,你在美国已经有自己的事业,但我将来肯定是要回去的,你要想清楚。他说,我跟你回去。那时候媒体报道用了“毅然决然”这四个字。我觉得这几个字用在他身上倒是合适。他好像放弃了什么,可我并不需要放弃什么。

1997年,我一整年都没有工作,就是生孩子、带孩子。1998年,我剪短了头发,去了凤凰卫视,开始做《杨澜工作室》。

我采访的第一个人物就是王光美。无论从节目还是人生层面,她都是一个对我有极大震撼的女人。通过做她这期节目,我真正确立了一点—我做节目是为了记录人和时代的关系,我希望以采访人物的方式来记录历史。我大学主修英语,辅修国际经济,但是对历史的爱好是从中学就开始的。我喜欢苏东坡、罗斯福和丘吉尔,很早就看过尼克松写的《领导者》,也看过法拉奇的《世界风云人物访谈录》。高考的时候,我曾经最想报的就是历史系。这些都潜移默化地对我的职业理想产生影响。3.6 阳光卫视 理想跌撞

我有文化理想,我觉得中国需要有一个有文化感和价值感的电视平台。我想到了,就去做了。2000年,我做了阳光卫视,制作和播出以纪录片为主的电视节目。

我做企业有点误打误撞。我是做内容出身,没想要做渠道,好像也没想做多大的商业链。我做企业的出发点就是想做内容,然后为了这个内容来配备一个相匹配的运作机制。这有点想喝杯牛奶就自己养头奶牛的意思。因为市场上没有卖这杯牛奶的,你就必须自己养牛。

当然了,我这是有点难为自己。我大学学过国际经济,但这和真正做企业完全是两回事。我为了养这头奶牛,做了自己不完全喜欢、起码是不完全热爱的事情。中国不像美国。美国的传媒系统已经非常完善,你只要做自己最擅长的工作就可以了。但上世纪末,中国传媒从过去的僵化体制到逐渐开放,它需要很多鲜活机制在运作、成长,才可能有市场,才可能有个体的创造。这就是这个时代的特点。也许再过30年,我就不需要做这样的选择了。

吴征一开始就是鼓励我的,但是对我来说,这个转型极其困难。而让我摔了个大跟头的,正是阳光卫视。现在看来,我的文化理想的冲动,远远大于我的商业和企业管理的知识水平和认知水平。我在阳光卫视创建的最初,就没做好商业判断上的准备。一开始我就按照整个电视台的建制,在香港做了很大的、耗资数千万的电视制作中心,有大量的原创节目,每年几百个小时。其实这是不符合市场规律的。纪录片是一个小众市场,又是基于一个境外卫视不能够完全落地的现状,我当时应该更多地以采购节目为主,减少制作成本,尽量不要做这么多的原创和这么大的制作中心。这就说明我在商业上的幼稚。

2003年夏天,我把阳光卫视卖掉了。

我至今也不觉得阳光卫视是一种文化上的失败。它商业上失败,但是却有文化价值。毕竟从此才有了中央电视台和地方电视台的各种纪录片频道和人文频道的出现。我经常被人嘲笑说,是用个人的一个商业行为,来完成一个国家该做的事情。

3.7 回归本行 再踏征途

我继续做《杨澜访谈录》,2006年开始做《天下女人》,后来,又有了天女网、澜珠宝和其他业务。

对于公司来说,这次失败也是一次完成战略转型和业务调整的机遇。公司过去是一个平台的运营商,在阳光卫视出售以后,它就变成一个内容提供商。但我在这之后慢慢看清媒体市场的走向:在一个整合媒体的时代,单一的媒体平台是不能够满足市场需求的。无论是品牌的推广还是商业的合作,都需要一个整合媒体的概念。“整合”现在变成一个很时髦的观点了,应该说我在2005年的时候就很清晰地看到这是一个发展的趋向,而且正因为我没有一个平台去经营的时候,这又变成了唯一的商业出路。现在看起来,这种预见还是正确的。

去年,我做了《杨澜访谈录》的十周年庆典。10年前的杨澜还比较顺利,就是个乖乖女。如果见到那时候的杨澜,我会问她,是不是敢做一些挑战性的,甚至叛逆的事情。事实证明,这个叛逆性的事情,杨澜后来果然做了,并且是对整个电视行业现行体制和运营方式的某种叛逆。4 商业发展

商业简述

杨澜现任阳光媒体投资控股有限公司主席。阳光媒体投资控股有限公司是国内民营媒体企业,现持有11家亚洲地区媒体类企业公司之股份;包括31种各类杂志、3种不同类型报章、10条电视广播频道、3个门户网站及多类型互联网、多媒体产品、教育及学院投资、体育/赛车运动以及音乐娱乐事业等。阳光媒体投资控股有限公司现分布于9个国家/地区内之15个城市发展其多元化业务。

日前才与书业大亨贝塔斯曼结盟的杨澜,又和联想集团携手,其附属的京文唱片已与联想集团达成跨行业合作协议,将在影音产品发行、品牌渗透和市场营销等方面合作,力争国内音像连锁经营的龙头地位。双方合作的主要项目是借助联想集团遍布全国的软件专卖店,进行音像制品的连锁经营。

个人财富

6400万美元资产

第17届金鸡百花电影节开幕,担任主持人刘晓庆曾经自称是中国最富的女人。没有人也没有数据来证明这种说法。有数据证明的是,日前中国官方首次就我国十省市高收入人士作出的调查显示,中国最富的女人是杨澜。调查数据显示,杨澜及其夫吴征以6400万美元的资产名列第三。而在2007年11月美国著名财经杂志《福布斯》第二次为中国大陆五十名首富排定的座次榜上,杨澜同样榜上有名。39岁的杨澜及其丈夫吴征所持有的港交所上市公司股份为6400万美元,排在了第38位。

就像当年离开中央电视台令人震惊,杨澜在1999年9月辞去凤凰卫视节目主持人时,同样令香港观众感到诧异,正当人们猜测杨澜会成为××电视台的主持人时,她却以8.4亿的身价成为香港商界一颗耀眼的新星。

2000年1月,杨澜动用约3500万元的资金,与友利电讯主席高振顺联手收购了良记的控股权———良记原是香港一家主营建筑的公司,经营长期处于低潮(根据良记22日收市价五角五分计算,当时杨澜以每股两分的代价收购良记)。3月17日,良记正式更名为阳光文化网络电视有限公司,并公布了公司发展方向,建设以历史人物传记片为主要产品和资源的宽频网站,为各媒体及网络电视观众提供服务,杨澜出任主席。8月7日,香港特区行政长官董建华、阳光文化网络电视控股有限公司主席杨澜共同主持了在香港举行的开播庆典。由于人们对杨澜普遍看好,在股民的竭力追捧下,杨澜所拥有的良记股份市值在短期内一度迅速暴涨至8.4亿元。

杨澜回忆自己最难最累的时候是她在怀孕,不敢将自己累着,怕对孩子不好。但当时刚刚开始买壳上市,营运、架构、节目、人员、公关等千头万绪。刚开始谈公司架构的时候,她正好刚怀孕,开会时都要跑出去吐,然后嚼两个口香糖继续开会。“现在好多了,架构都搭好了,两岸三地的同事都有了一些默契,节目变成自动档了。香港台湾的主管都做得很好,我们也是学了GE的做法,是扁平式的管理,而不是像金字塔的管理,不是一级向一级汇报,各地都有相当的独立性,只要他们的预算达到他们的既定目标,就OK,可以拿奖金。相对来说,我也有自己的时间来做自己的节目,人一辈子总是要做一点自己的事,有的时候可以拉开很长的时间做,有的时间你只能强度很大地做很多的事。这是你自己无法选择的,如果机会来了,你没有把握住它,懒懒散散,那么过去就过去了,机会年轻时该拚一下就要拚一下。”

杨澜经典语录 篇5

2.我们虽然不能控制风的方向,但却可以调整帆的方向,达到胜利的彼岸。

3.有时命运的戏谑就在于,你一直犹豫不决,等到终于下定决心,已经到了谢幕的时间。

4.你可以不成功,但你不能不成长。也许有人会阻碍你成功,但没人会阻挡你成长。

5.辛辛苦苦,过舒服日子;舒舒服服,过辛苦日子。

6.梦想是成长的动力,二十岁的女孩要有做一番事业、获得基本的社会承认的强烈愿望。对未来充满希望和期待。

7.年轻时候最大的财富,不是你的青春,不是你的美貌,也不是你充沛的精力,而是你有犯错误的机会。如果你年轻时候都不能追随自己心里的那种强烈愿望,去为自己认为该干的事,冒一次风险,哪怕犯一次错误的话,那青春多么苍白啊!

8.年轻的时候,当你一开始得到太容易了,你觉得那是我努力的结果,只有回头了,当你更成熟了以后,你发现实际上是很多人托着你的。

9.从二十岁到三十岁,也许你试过了很多不同的选择,究竟哪个最适合自己?通过过去年的回顾,开始真正的了解自己、知道自己的风格,不要再去模仿别人,有信心依照自己的风格处事。

10.现实总是不够完美,使得希望就象是一场赌博。输了很痛苦,那么宁可不追求吗?

11.女孩子可以在适当的时候倔强一些,骄傲一些,二十几岁的女孩是最美的,可以肆意的笑,可以倔强的哭。二十几岁的女孩要做最真的自己,最美的年华留给灿烂的微笑,敢爱敢恨,敢于追求。

12.初出茅庐,二十岁的女孩要有一种初生牛犊不怕虎的闯劲。那怕犯很多的错误都没有关系,我总是说,年轻最大的资本就是犯的起错误。所以要勇敢的去追求自己热爱的事业。因为你不去追求,你怎么知道你是不是能够做的到呢!

13.对于三十岁的女性来说,美丽需要升级。就像高露洁的那句广告词:全面升级到健白。三十岁女性追求的已经不只是外表,而应该更注重内在。健康的理念、健康的方式和健康的身心都会让美丽全面升级。

14.一个人的成功和挫折可能着眼于一个偶然因素或某一个重大决定而改变了人生。人生中做的任何事都不是徒劳的,三十岁要相信积累的力量。所以一个稳定有发展的工作、几个深交的朋友、持续运动的好习惯、甚至是几道拿手好菜,这些积累都会在适当的时候发挥作用。

15.兴趣是最好的老师,能做自己喜欢的事情是最幸福的。三十岁的时候,应该去想一想怎么样能够集中我的精力来做几件我自己最有兴趣去做、最愿意去做的事情。一旦烦心时也就多了一个可以释放的空间。

16.多读几本好书、多交几个好朋友、甚至养成几个好习惯。二十岁是投资和储蓄的时候,要养足未来的资本。魅力的三十,不会从天而降,如果之前的年不够努力,那么过了岁也不会有奇迹出现。

杨澜阿姨体 篇6

@李松林的微博:杨澜,你好!我是李松林。恭喜你成为知名女主持!我们都为你感到骄傲!我的问题是:对于世界上买不起电视机,甚至生活在战乱和饥荒中的孩子,你的工作有什么意义?

@藏不起来的秋秋梦月:杨澜你好,恭喜你成功代言了高露沽,我想问你一个问题,对于干旱连刷牙都没有水的地方,你的广告有什么意义?

@李正曦Sissi:周总,你好!我是正曦。恭喜你的第一本传记由我撰写并出版!大家都为我,不,为你感到骄傲!我的问题是:对于世界上买不起电脑,甚至生活在战乱和饥荒中的孩子,你和奇虎360的工作有什么意义?

@禾禾汀菱:马云,你好!我是禾禾。恭喜你成为电商大佬!我们都为你感到骄傲!我的问题是:对于世界上不能上淘宝网,甚至没有电脑的人们,你的工作有什么意义?@淘宝网

央视电视节目满意度报告

中央电视台发布电视节目满意度报告:全国观众对央视满意度达4.25分(满分5分),《新闻联播》《焦点访谈》《星光大道》分列今年前3季度满意度前三。毕福剑以9.21%的得票率,成为观众最喜欢的电视主持人。电视以99.23%的高渗透率,维持媒体“老大”地位。报告一出马上引起广大网友的热烈讨论。

@绿壳蛋鸡:我充分相信这份报告的真实度!因为《新闻联播》从不插播广告!现在的电视剧太过分了,居然都插播在广告里!

@鹅肝酱:央视越来越幽默了,看了三遍笑了十分钟,央视春晚如果能把这笑话也搬上去,估计,本山大叔要哭了。

@法魄高精度:肯定居首啊,尼玛哪个节目能让全国二十几个电视台同时段一起播放啊?想不看都不成啊!

@风玫瑰:央视谦虚了!事实真相是全国观众对央视的满意度达到了6分(满分5分)。观众满意度前三位的栏目,第一《新闻联播》第二《新闻联播》第三《新闻联播》,《新闻联播》主动把第二、第三让给《焦点访谈》和《星光大道》,高风亮节呀,值得学习呀!

农大校长信箱神留言

包子没做出褶子,紫薯粥颜色不对,澡堂水好烫,浴室表快了五分钟……请学校给个说法。近日,一位自称是中国农业大学学生的网友@氽A氽把同学们提出的光怪陆离的问题和校方各种“神回复”贴在了自己的微博上,引起热烈讨论。

学生:其他学校的毛爷爷雕像都很干净,相比之下,显得咱们学校的毛爷爷雕像着实不是很干净,希望可以通过志愿者或者清洁人员把毛爷爷清洗干净,谢谢。

校长回复:你好同学,已安排本周末进行清洗。

学生:最近发现西区和园一层的早餐太难吃了。包子就跟胡乱堆起来似的。上边很大一团面,连三个褶的都没有,用的面就跟没发起来似的。上学期可不这样……

校长回复:感谢你对食堂的关注,我们一定加强伙食质量的检查,完善我们的工作。

学生:所在实验室的6只实验乌龟大郎、二郎……六郎不用了,就放在宿舍里养,可是不幸被主人不明的猫咬死了,请学校主持公道,抓出凶手。

校长回复:首先,我们对你们宿舍六只小龟的不幸表示同情。你们在宿舍内饲养宠物的行为已违反学校的规定,提出批评。如果你们能确认那只猫是哪个宿舍的,可以向宿舍管理员反映,由我们负责出面解决。

网友评论

@申江服务导报:农大校长信箱被玩坏了!这随便拎出来一个都是段子手,关键是学校还回得一本正经是闹哪样啊。

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