she的复数

2024-11-11

she的复数(精选5篇)

she的复数 篇1

天使在唱歌

曲调较柔和 较缓慢 但是内容励志

歌词

请天使来唱歌 当我很不快乐

很需要一些什么好让心被温热

请天使唱首歌 当心情疲倦了

让我能感觉 被拥抱著

仰望天空 感受著风

你说过愿望星星听得懂

每当情绪 陷落谷底

我就想起你让我相信

打开窗空气会和勇气接通

微笑才能看见天使飞过

听天使在唱歌 我们都要快乐

你手心传来的爱我已接收到了

听天使在唱歌 世界换新颜色

感动会放射 暖暖的热

每当想看见 天使的脸

你就会在我心里浮现

直到今天 恍然了解

你就是天使 我怎会没发现

打开窗倾听你送我的旋律

我要微笑飞到你心里面

原来真爱 就在身边

陪著我高兴难过一遍一遍 都没变

S.H.E组合简介

S.H.E,中国台湾的女子流行演唱组合,由任家萱(Selina)、田馥甄(Hebe)、陈嘉桦(Ella)组成。S.H.E已跨足音乐、戏剧、主持、广告、书籍、配音等方面,唱片销量超过1500万张。

20xx年,三人共同参加“宇宙20xx实力美少女争霸战”后受宇宙音乐(现名华研国际音乐)相中并签约,20xx年9月11日正式出道,以一首《恋人未满》走红,令首张专辑卖出75万张。其后更演唱了《美丽新世界》《Super Star》《波斯猫》《不想长大》《中国话》等多首热门歌曲。20xx年S.H.E宣布单飞不解散。20xx年11月16日发行专辑《花又开好了》。20xx年受中央电视台春节联欢晚会邀请并献唱歌曲《SHERO》 ,同年3月宣布举办巡回演唱会“2GETHER 4EVER WORLD TOUR”。20xx年为内地电影《少年班》献唱主题曲《你曾是少年》。

she的复数 篇2

关键词: He For She演讲 评价理论 态度资源

引言

联合国妇女署发起He For She全球倡议项目,邀请男性加入性别平等对话,推动实现女性权益。2014年9月20日,著名影星爱玛·沃特森作为联合国妇女署亲善大使,在联合国发表He For She演讲,作为项目的启动仪式。He For She是爱玛·沃特森作为平权主义者(feminist)的首次发声,获得普遍赞誉。本文运用评价理论对爱玛的演讲进行分析,阐释她如何运用态度资源表达平权主义(feminism)及鼓励男性承诺支持两性平等。

一、评价理论中的态度系统

Martin的评价理论通过对文本中的词汇资源进行分析解读语言使用者对事件的立场、观点和态度,拓展了系统功能语言学对于语言人际功能分析的范围。评价理论关注语篇中“所协商的各种态度,所涉及的情感的强度,以及表明价值和联盟读者的各种方式”(穆从军, 2010:41)。评价系统包含态度(Attitude)、介入(Engagement)和极差(Graduation)三个系统及各自下属子系统。

态度系统是评价理论的核心系统,是语言使用者对人类行为(behavior)、文本/过程 (text/process)及现象(phenomena) 做出判断和鉴赏的语言资源。态度系统分为三个子系统:情感系统(Affect)、判断系统(Judgment) 和鉴赏系统 (Appreciation),分别属于心理、伦理和美学范畴。

态度系统帮助读者解读语言使用者对于描述对象的态度。情感系统用来解释语言使用者对行为、文本/过程及现象做出的感情反应。判断系统用来解释语言使用者按照伦理/道德(规章制度)对某种行为做出的道德评判。鉴赏系统用来解释语言使用者对文本/过程及现象美学品格的欣赏(王振华,2001:15)。

二、爱玛·沃特森演讲中的态度资源分析

本文参考评价理论中态度系统,对爱玛·沃特森演讲稿中的态度资源进行标记,发现判断资源使用最多,且三个态度系统都较多采用表达负面意义的语言资源。

1. 情感资源分析

情感系统体现了语言使用者对描述对象的主观心理感受,是语言使用者立场的直观反映。情感系统包括品质情感(affect as “quality”)、过程情感(affect as “process”)和评注情感(affect as “comment”)(王振华,2001:16)。品质情感指语言使用者运用语言资源说明被描述对象的品质。过程情感指语言使用者运用语言资源描述由外界引发的自身的心理状态和行为过程(Behavioural Process)。评注情感指语言使用者运用副词对所描述对象表达情感。情感意义可以是正面的,也可以是负面的,有程度强弱之分。在He For She演讲中,爱玛较多使用了评注情感资源,且负面情感资源多于正面情感资源。

(1)But sadly, I can say that there is no one country in the world where all women can expect to receive these rights.

(2)Sadly, many of the things that she wanted to change are still true today.

作为平权主义者,爱玛·沃特森的演讲指出平权运动历经多年未引起根本性改变,饱含了对于女性现状的担忧,因此较多使用了负面评注情感资源。这两处sadly表达的情感并不是以个人经历为主体的情感,而是由演讲主题相关的事件引发的情感,即运用了情感引发判断模式( affect-invoking judgment pattern),可以迅速引起听众共鸣,展示平权运动任重道远。

2. 判断资源分析

判断系统依据伦理道德的标准来评价描述对象,包含正面和负面意义。判断系统划分为社会评判(social esteem)和社会约束(social sanction)两方面。社会评判与行为规范(normality)、做事才干(capacity)和坚韧不拔(tenacity)有关,其负面意义与法律意义无关。社会约束与是否真实可靠(veracity)、行为是否正当(propriety)有关,其负面意义与法律意义有关(王振华,2001:17)。

(3)Apparently, I am among the ranks of women whose expressions are seen as too strong, too aggressive, isolating, and anti-men, unattractive even.

在描述自己所面对的歧视时,爱玛·沃特森使用了一系列社会评判资源,如strong, aggressive等。这些评判资源都包含负面意义,展示了作为一名年轻女性由于追求男女平权而被误解与排挤的现状,表达了谴责之意。

(4)Ive seen men made fragile and insecure by a distorted sense of what constitutes male success.

(5)I want men to take up this mantle... so that their sons have permission to be vulnerable and human too.

在阐释He For She主题时,为了呼吁更多男性加入到平权运动中,爱玛指出平权运动的受益者不仅仅是女性,男性也同样受益。Fragile ,insecure ,vulnerable等负面社会评判是男权社会带给男性的压力与束缚。爱玛·沃特森认为,正是由于男性的刻意忽视与不作为,才导致现今社会男性和女性都受到歧视的局面,因此,平权运动也是男性的运动,只有通过男性自身的抗争,才能改善“被迫强势”的局面,让男性能够释放内心真实情感。

3. 鉴赏资源

鉴赏系统是对描述对象所拥有的特质的评价,该系统包括反应(reaction)、构成(composition)和价值(valuation)三个方面,分别描述了语言使用者对描述对象的反应,描述对象的构成特性和描述对象的价值。由此我们可以看出,语言使用者尝试使用各种鉴赏性语言资源向读者/听者传达态度,避免了直接的情感表达和判断输出,因而具备较强的客观性。同样,鉴赏资源也有正面和负面意义。

(6)But my recent research has shown me that feminism has become an unpopular word.

(7)Why has the word become such an uncomfortable one?

在描述平权主义(feminism)的现状时,爱玛·沃特森使用了负面鉴赏资源 unpopular 和 uncomfortable。对于这种现状,她并没有直接表示失望或是反感,而是将大众的感受呈献给听众,表明这种思维方式不是自己的臆断。大众对于平权主义态度冷漠,甚至有些女性本身惧怕被贴上平权主义者标签。爱玛·沃特森在承认自己是平权主义者后使用这两个句子引发听众思考,到底什么是平权主义,建立与听众的互动。

(8) It is time that we all preceive gender on a spectrum, instead of two sets of opposing ideals.

这句话出现在演讲结尾部分,是对演讲开头部分提问的回答。爱玛·沃特森使用了spectrum和opposing ideals展现自己的观点,即平权主义不是以女权取代男权,不是仇视男性,而是在无性别差异化的前提下建立动态平衡的性别关系,性别平等之下,性别差异远小于个体差异。

结语

爱玛·沃特森在He For She演讲中策略性地使用情感资源向听众展示女性在当今社会的现状,引发听众共鸣。为呼吁男性加入平权运动,爱玛·沃特森较多使用评价性态度资源,向听众表明平权并不是仅仅是女性面临的问题,还是男性的议题。在阐释平权主义及平权主义者的内涵问题上,爱玛·沃特森使用鉴赏资源客观阐明平权的实质并非推崇女权之上或者仇视男性,而是将个体看做是人,其差异就是个体差异。此次演讲,爱玛·沃特森成功跳出了平权运动所谓的“女权至上/取代男权/男权藐视”的怪圈,通过精心运用态度资源,与听众分享观点,建立情感联盟,达到了较好的演讲效果。

参考文献:

[1]胡壮麟,朱永生,张德禄,李战子. 系统功能语言学概论[M]. 北京: 北京大学出版社,2005.

[2]李战子.话语的人际意义研究[M].上海:上海外语教育出版社, 2002.

[3]穆从军.中英文报纸社论之元话语标记对比分析[J].外语教学理论与实践,2010(4).

[4]王振华.评价系统及其运作:系统功能语言学的新发展[J].外国语,2001(6).

[5]杨婷婷,尹铁超.政治演讲语篇积极话语分析[J].齐齐哈尔大学学报,2009(5).

she的复数 篇3

本节课完成了预定的教学目标,针对于三年级的孩子,本节课还是以趣味性为主,所以设计了很多的活动,形式也比较新颖,因为本节课的教学重点是Who’s this/he/she?是针对人物提问的一个问句,所以我采用了不同的`方法来让刺激孩子,使他们能够猜出并说出句子,充分的调动了孩子的积极性。就这堂课,我想从以下两个方面来进行反思

第一,我觉得这堂课比较好的地方是:在新授完重点句型后的操练中,采用了不同的形式,从看到听,再到闪现,都牢牢地抓住了学生的注意力,而且每个环节的引出都很有目的性,我用一首歌谣把本课的重点单词都渗透进去,让学生在琅琅上口的歌谣中轻松的记住家庭成员及人称代词。利用孩子非常喜爱的卡通人物及运动员图片练习句型,学生积极性高,且乐于开口。

第二,就是本节还存在了很多的不足,我在设计课时,对句子的学习后,应该有听、说的过程,可是由于我备课不熟,把这个环节落了。还有就是过于牵着孩子,对于三年级的孩子,应该有目的地培养他们自主学习的能力。我觉得以上这些是本节课中比较大的失误。其次,还有就是我本打算利用头饰来表演,可是由于时间的原因没有搞成。

SHE审核常见问题300项 篇4

培训

1、培训计划未经负责人审批;

2、未获取培训所需的相应资源;

3、未根据能力评价不合格制定相应的培训项目;

4、培训内容覆盖不全面;

5、培训记录缺失;

6、培训课件缺失;

7、培训未进行考核,培训效果差;

8、无相应的培训总结;

9、未开展培训需求调查,建立培训矩阵。信息管理

1、重要HSE信息未进行有效传达和记录;

2、信息沟通渠道不畅通,传达失效或过期信息;

3、重要信息未得到有效处理或反馈;

4、工会、HSE联系会议的合理化建议未得到解决; 文件

1、文件无发文部门负责人的签发记录;

2、文件内容与法律法规和其他要求(上级文件)存在偏差或不符;

3、文件未及时传达到相关组织或岗位;

4、失效或过期文件仍在使用;

5、文件的形成无过程追溯材料(如会议纪要、声像资料等)。文件控制

1、受控文件清单中包含的文件不齐全,或存在失效文件;

2、受控文件未明确具体的受控对象;

3、文件的主控方与被控方混淆;

4、受控文件的发放无相应记录;

5、受控文件不能体现唯一性、重要性,无相应的受控标识;

6、收件文未保留或保留失效、变更的受控文件;

7、受控文件的变更未及时传达给变更岗位或组织;

8、未将电子版的受控版本转换成不能修改的PDFCAJ图片等格式; 设备设施完整有效性

1、未对包含HSE风险(如办公区的复印打印传真、饮水机、碎纸机、投影仪、个人充电器、插座、实验服务器等)或防控HSE风险(如灭火器、消防栓、应急照明、应急指示、防火门、防护卷帘、紧急报警开关等)的设备设施进行登记;

2、未明确设备设施登记表的完整有效性检查频次和检查要求;

3、设备设施存在缺陷,未及时上报隐患整改或进行待修、停用等标识;

4、关键的HSE设备设施无责任人标识;

5、设备设施的采购未对HSE指标特性进行考虑,收集合格证、检测证等信息 ;

6、劳保、工器具未按要求定期进行相关检查。承包方与供应方管理

1、对工程类(或存在较大HSE风险的)承包方或大型设备及HSE设备供应商未在合同中提出专门的、明确的HSE约束条款;

2、HSE合同未与主合同同时签署或在主合同中未提及HSE的相关内容,未明确双方HSE责任和义务;

3、未与存在HSE法律风险影响的承包方或供应方签订合同;

4、承包方或供应方伪造资质准入;

5、工程承包方(或大型设备及HSE设备供应商)进场未对其资质进行验收;

6、未对工程承包方(或大型设备及HSE设备供应商)的劳保、工器具、材料进行验收;

7、未对工程承包方(或大型设备及HSE设备供应商)员工进行入场教育和安全交底;

8、未定期对工程承包方(或大型设备及HSE设备供应商)开展HSE检查;

9、未采取有效激励措施对工程承包方(或大型设备及HSE设备供应商)HSE行为进行管控;

10、未对工程承包方(或大型设备及HSE设备供应商)进行HSE的专项评价提供给公司供方的职能部门参考。顾客与产品管理

1、未在顾客满意度调查表中包含HSE相关的内容;

2、为顾客提供的产品未进行相关的HSE风险提示并目视化;

3、顾客提出的合理化建议或投诉未及时进行处置和反馈。社区和公共关系管理

1、未辨识明确与组织具有HSE影响关系的外部相关方,并建立清单;

2、外部相关方HSE信息的获取不及时或无专人进行管理;

3、未对相关方的HSE意见进行传达和处置;

4、遭遇重大HSE投诉或由外部相关方导致的异常、紧急事件时时无相关的处置流程。作业许可

1、不知晓大票、小票的基本概念(未辨识潜在的动火、高处、临电、吊装、受限等作业活动);

2、未辨识明确属地内可能涉及的作业许可类型,掌握相关管理方法;

3、作业许可票过期未进行延期或重新开具;

4、作业许可审批由非直线人员(如HSE管理人员)签字;

5、作业许可未进行相关的工作安全分析和作业方案交底;

6、未保留相应的作业许可票。办公环境

1、未明确办公区域安全责任,并传达给所有员工;

2、未针对办公区安全定期组织相关活动,宣传安全政策促进员工参与;

3、高层建筑员工未配备应急毛巾、疏散通道未配备应急手电;

4、HSE培训中未包含办公区域安全的相关内容;

5、办公区的相关设计、改造及其竣工验收资料缺失;

6、照明亮度不足或照明灯具损坏未及时报修;

7、照明灯具未定期由物业进行清洁、维护;

8、办公区域受噪声影响;

9、未定期对办公区域的通风和空调系统进行检查和清扫。

10、无关人员随意进出办公区等;

11、在办公区奔跑,未尽量靠右侧行走;

12、上下楼梯未扶扶手,多台阶跨越;

13、办公区嬉戏喧哗投掷物品;

14、工作期间或工作日午间饮酒;

15、非吸烟区吸烟;

16、不知晓安全设施(含消防设施)的位置与用法;

17、不知晓所在区域的就近逃生通道与紧急出口位置。

18、员工工作空间狭小,通道堆放杂物;

10、地毯不平或地板湿滑,铺设的地毯软不稳固; 20、地板、地毯未定期清洗;

21、地毯未做阻燃处理;

22、长期被移动式重物碾压;

23、不得在天花板、灯具上粘贴装饰物;

24、墙上随意钉钉。

25、电工维护人员未取得有效特种作业证;

26、电梯未定期进行维护和年检,并悬挂检测合格证;

27、电梯内打闹或吸烟;

28、电梯门人为使其处于长期开放状态;

29、下班离开时未关闭用电器电源开关;

30、强电线缆破损、附近存放可燃物、或与金属管路绑扎;

31、地线布设的电缆无相应标识;

32、个人充电设施长期插接在插座上不拔;

33、使用的插座超出其额定负载的80%;

34、插座直接放置在地面或桌面(未离地面或办公桌面一定的高度);

35、停用或待修设备未进行目视化标识。

36、在光滑的地板上使用带轮且无制动的办公椅;

37、办公时未五点着地;

38、尖锐物(小刀、铅笔、剪刀等)未朝下放置,桌面、文具盒、设备等尖锐棱角凸出;

39、办公区内存放易燃易爆有毒的危险品,或临时使用危险品未报HSE部门备案; 40、打印复印区域通风不良,硒鼓墨盒等未使用以旧换新;

41、新装修的办公区未进行空气质量检测并进行相关有毒有害气体的处置。

42、办公区配备的灭火器不满足数量或型号要求;

43、员工不知晓灭火器配置位置、使用方法;

44、灭火器损坏或失效未及时维修更换,灭火器遮挡或取用不便;

45、员工不知晓所在办公室的就近应急逃生通道或路线;

46、应急通道的应急照明缺失;

47、应急通道摆放杂物或通道堵塞;

48、员工不知晓应急报警方式;

49、办公区未配备急救设施或药品,管理人员不知晓应急设施和药品的使用方法; 50、办公区临时改造未提前考虑是否涉及应急、安全监测设施的拆除、破坏;

51、消防设施和器材未定期进行年检。变更管理

1、对于业务、设备、工艺、环境、关键岗位人员等新增风险未开展变更管理,保留相关记录;

2、文件变更后仍保留变更前的版本;

3、文件变更未具体说明其变更形式。应急管理

1、不知晓应急预案的分类(总体应急预案、专项应急预案、现场处置预案、岗位应急程序);

2、不知晓应急演练的分类(全面演练、功能演练、桌面演练);

3、应急演练缺失计划或未按计划实施;

4、未对应急演练效果进行评价,总结分析演练过程中存在的缺陷以求改进;

5、未建立应急人员“一案一卡”;

6、缺失岗位应急程序;

7、未对应急物资建立台账,定期检查其有效性;

8、应急物资不足或存在缺陷未及时补充和完善。绩效管理、监测管理

1、未定期开展层级检查;

2、现场检查表涵盖的检查内容项存在明显的缺失;

3、现场检查发现的问题未与属地责任人充分沟通并监督其整改(属地责任人未签字);

4、现场检查表未形成文件;

5、重复性问题未进行原因分析,制定有效的整改及预防措施;

6、设备(如配电室、配电箱及其漏电保护器、烟感探测器等)工作状态未进行定期监测;

7、员工未定期进行健康体检,职业健康危害场所未进行定期监测,职业健康危害岗位未进行职业健康体检;

8、未对安全计量设备(电子秤、温湿度计、噪声仪等)进行校准;

9、未对办公区进行空气质量监测、未对机房噪声震动进行监测。合规性评价

1、合规性评价输入材料(适用性法规条款、体系运行记录等)缺失;

2、合规性评价未留存过程记录(如会议记录、会议签到等);

3、合规性评价发现的不符合未及时进行整改;

4、合规性评价启用的表式不正确。不符合处置

1、内审不符合通知单未由审核双方负责人签字确认;

2、不符合项原因分析未追溯到根本原因,重复出现上次发生的不符合项;

3、未在限期内完成对不符合及问题清单的整改。事故事件管理

1、不知晓事故等级划分(特大、重大、较大、一般ABC);

2、不知晓事件分类(轻微伤害、轻微经济损失、未遂事件);

3、不知晓事故报告、事件报告的时限要求与信息系统录入要求;

4、事件未进行调查分析,建立调查报告;

5、未对集团内的事故及时分享传达,未对事件(调查报告)在公司范围内分享;

6、对事故处置、调查流程不知晓(四不放过);

7、对发生事故、事件超出责任性或控制性指标的部门未落实处分或处罚规定。记录管理

1、未建立HSE体系运行记录清单;

2、记录清单中未确定该项记录的保存期限、保管责任人等;

3、重要记录销毁未建立销毁登记表;

4、记录可追溯性低。内部审核

1、未建立内审计划,内审分组存在利益相关性;

2、未按内审计划完成所有要素的审核,内审未保留原始审核记录;

3、内审过程发现的问题、不符合要素划分不正确;

4、内审员未经过统一培训,不具备内审资质;

5、未发布内审报告,或内审报告未经管代审批,未传达至所有员工;

6、责任部门未针对内审发现的问题、不符合未按要求进行原因分析、制定预防措施和控制措施。管理评审或回顾与总结

1、正职未亲自组织开展回顾与总结工作;

2、回顾与总结中持续改进的建议或要求未在下一予以落实;

3、未保留回顾与总结的相关会议记录、输入材料(清单)、输出报告等内容;

4、未向上级主管报名报备存档;

she的复数 篇5

“I prefer online shopping because its cheaper and more convenient, sometimes with discounts that you will never see in physical stores,” Liu told Beijing Review. “Also, in a big city as Beijing, it would take several hours to commute back and forth between my home and the shopping mall. Shopping online saves me a lot of time. Now, I only go to brick-and-mortar stores when I want to kill time.”

Online shopping doesnt just mean computers anymore, as Liu can use a variety of devices to shop ‘til she drops.

“I usually use mobile devices to browse those shopping sites, such as my cellphone and my iPad,” she said. “Shopping online has become so popular in China that even elderly people like my parents are frequent online shoppers.”

The whirlwind of online shopping has swept the nation with the worlds largest group of netizens, and female shoppers seem like a group that retailers cant afford to ignore. With rising independence and economic power, Chinese women control an increasing number of household purchasing decisions and show a passion for online shopping, according to the Report on Female Consumers in Asia by the Economist Intelligence Unit (EIU), an advisory company under the Economist Group.

Rise of female shoppers

On the rise and online—this is how EUI describes female consumers in Asia, especially women in China.

The report is based on a survey of 5,500 women across major cities on the Chinese mainland, in Hong Kong, Taiwan and Macao, as well as countries including India, Japan, Singapore and the South Korea.

Chinese women have the largest amount of independence in handling their finances, with 76 percent of them having their own bank accounts, much higher than other Asian areas surveyed.

“Women are controlling spending in a variety of categories where you would expect them to, such as clothing and accessories, cosmetics and groceries. But they also have an increasing influence in bigger ticket items such as electronics. Many brands are realizing this and making efforts to better understand what is important to female consumers,” said Laurel West, editor of the EIU report.

Nearly half of the women polled agreed that they preferred the experience of shopping online to doing so in brick-and-mortar stores. The preference for online shopping is more obvious among women from the Chinese mainland, with 69 percent of them claiming they prefer online to offline shopping, much higher than other regions such as Hong Kong, Singapore and Japan.

According to a report on Chinas e-commerce market from Bain & Co., a leading management consulting firm, online business-to-customer (B2C) retail will grow 25 percent annually in China, three times the growth rate of traditional retail industry.

Chinese consumers growing preference for online shopping is largely driven by the countrys efficient logistics system, online payment system and innovation as well as investment from heavyweight e-commerce players.

“China has a unique and powerful online payment system and infrastructure network, which is on par with that of developed markets. This paves the way for the development of e-commerce in China,” says the report.

Another interesting finding of the EIU report is that Chinese women dont seem to be living up to the stereotype of selfless and family-focused individuals.

Over 74 percent of women on the Chinese mainland are buying for themselves most of the time when shopping online. They do, however, engage in guilt shopping—67 percent of them said they would buy something for their partner, children or family when they feel they have bought too much for themselves.

The EIU report was commissioned by Vipshop Holdings Ltd., the largest online discount retailer for brands both in China and globally, as well as a leading female-oriented vertical e-commerce retailer in China.

“Women are a unique and important driving force in the Asian market. And at Vipshop, over 80 percent of the accumulative 90 million members are women, who contribute to 90 percent of our sales,” said Eric Shen, Chairman and CEO of Vipshop.

Yao Jianfang, an assistant analyst with China E-commerce Research Center, said his observations suggest women are more likely to be addicted to online shopping than men.

“They would sit in front of the computer browsing websites for hours. They wouldnt leave the desk even when their eyes are very sore. They couldnt help themselves but buying items that are on sale, even if they dont need them at all,” Yao said.

“Its especially true for single women. Some of them use online shopping as a substitute for a relationship and try to fill their empty emotional world with a wide variety of products.”

Overseas, mobile and social

Chinese women seem to have increasing preference for foreign products, with many seeing products from abroad as superior.

According to the EIU report, a growing number of Chinese women shop online specifically to get products from overseas, and 63 percent of Chinese women polled said they bought products from abroad because they were better than those produced domestically.

This perceived quality gap is partially a result of the safety problems that have plagued Chinas supply chain at regular intervals in recent years.

“Quality and trust are the fundamental issues (Chinese brands) face. If they want to be successful, they need to know how to grow beyond their own market. A lot of Chinese brands are well known on the Chinese mainland but not known in the global market,”said Linda Du, Shanghai managing director of communications and strategy firm APCO Worldwide. “That really limits their strength and power because consumers definitely want products that have a global reputation.”

Du said foreign brands that target Chinese women should know how to tell good stories behind the brands.

“English language skills of people from the Chinese mainland are much better than before. They travel around the globe and theyre more adapted to foreign culture, so if youre able to tell good stories, if they can learn stories from either global platforms or their friends and they buy into your brand stories … that will influence their purchasing decisions,” Du suggested.

Placing orders with mobile devices—smartphones and tablets—has become a general trend since the popularization of those devices in 2010, testifying that an economic force is taking shape in the mobile market.

The EIU report says the future of online shopping is mobile. Among all respondents, 58 percent of the youngest (18-29) demographic surveyed shop online with their smartphones at home, versus 38 percent of 40-49 years old. Women from the Chinese mainland are more active shoppers on mobile devices.

According to statistics from Analysys International, a leading business information provider in China, the value of transactions through mobile shopping in China totaled 210.32 billion yuan ($34.34 billion) in the third quarter of 2014, up 238.7 percent year on year. By now, the transactions have maintained a quarterly growth rate of more than 200 percent for seven consecutive quarters, surging 10 times within the past two years.

The EIU report also says women from the Chinese mainland see online shopping as a communal practice.

Elisabeth de Gramont, group account director of Jigsaw Communispace, a business consultancy, said brand knowledge is almost a form of social currency on the Chinese mainland.

“Chinese women view shopping in general as a social activity,” she said. “There is a very important social media element to online shopping, such as customer reviews and reviews of other like-minded women, because thats really what they trust most. Successful e-commerce websites should have a social component because women do like sharing with their friends, but also being able to have some sort of community or discussion about the product and what theyre buying brings a lot of quality assurance,” she suggested.

Liu Ying, the 28-year-old website editor, agreed, adding that communications about stuff bought online have become a daily ritual in her office.

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