如何做出让人记住的广告语

如何做出让人记住的广告语（精选2篇）

如何做出让人记住的广告语 篇1

相信大家都有同样的感受，越熟悉的东西越是更够在短时间类牢记，而且不容易遗忘。事实上对于广告语来说也是一样的，熟悉性是影响广告语回忆的因素，广告受众对广告语越熟悉，记忆效果越好。受众对广告语的熟悉性实际上是对受众接触该广告语次数的测量。广告语在媒体上重复呈现的次数越多，受众被迫接触的机会越多，对广告语也越熟悉，所以对广告语的记忆越牢固。可见一句广告语能否给人留下深刻的印象，其中最为关键的就是广告语重复呈现的次数。这一结果也从反面说明即使是优秀的广告语，没有在媒体上的适当重复曝光，也不会深入人心。这一点对于广告创作人来说是无法实现的，因为决定广告曝光次数的是广告主。

除了熟悉性因素之外，广告语的字数也是影响广告语记忆效果的因素之一，

在关于记忆的研究中，人们早已发现：“记忆材料越多，越容易遗忘。”所以在广告实践中，人们普遍强调广告语不能太长、字数不能太多，这是合理的。字数越多回忆效果越差。而影响广告语长期记忆的另一个因素是广告语的独特性，即越是独特的广告语，受试者的记忆越牢固。在现实生活中，人们不难体会到，独特、新异、与众不同的东西的确比较容易让人记忆犹新，终生难忘。这两点是广告创作人需要重点注意的，要想自己创作的广告语有好的效果，就必须注意这两个方面。一些大型公司可以有很高的广告费用去提高曝光次数，从而达到宣传效果，而对于一些中小企业来说，没有足够的资金支持，要想有宣传效果很难，比如猪八戒威客网上面征集广告语的小商家，一般预算也就几百块，幸亏有广大的威客群体，不然真的很难找到符合要求的又便宜的广告语。

广告是一个高额的宣传支出，特别是对于中小企业来说，因此找好广告人是关键，在曝光度不够的情况下，只能通过广告语的本身的质量来提高宣传效果，从而让别人记住。

10招让人记住你的自我介绍 篇2

作者：Admin来源：英文写作网精华文库浏览：4112009-10-27分享到：

The Top 10 Points to Remember about Your Self-introduction

10招让人记住你的自我介绍

by Diana Robinson, Ph.D.We all know that it is important to develop a very brief self-introduction that tells people what we want them to know about us and our business.It is sometimes called “the elevator speech” because one should be able to finish it before the listener reaches his/her floor in a ride up or down in an elevator.This brief introduction is often our one chance to make a good first impression, so it warrants some careful attention:

1.Focus the impact.让介绍有撞击力

Envision the impression on snow of a high heel, and of a snow shoe.One has focused impact, the other barely leaves an impression.To give your introduction true impact make it brief, focused, and hard hitting.Keep it to sixty seconds maximumdevelop an introduction for each.3.Make it relevant to your audience.让介绍与听众相关

Which introduction you use may depend partly on your listener(s).Try to select an aspect of your business that will be relevant to their interests.4.Believe it.相信它

When creating each introduction, keep to what you believe.If you oversell yourself or your services, not only are you unlikely to sound convincing, but you will also be out of integrity.5.Put your full weight behind it.充满自信

Deliver your introduction with pride, without hesitation, without excuses, without apologies.Use no explanations that might dilute, rather than strengthen it.6.Sound and look happy about what you do.让自己听起来和看起来都很高兴

We are all attracted to happiness.If you are happy in your business and proud of what you do, then people will be attracted to you, and will want to work with you.7.Look at your listener(s).注视你的听众

If they are to consider doing business with you they need to know that they matter to you.Making eye contact is the best way to show it in the brief time you have.(来源：英语聊天室

8.Know when to use it and when not.掌握正事切入时机

Listen and look for cues as to when is the right time to introduce your business and when is not.Even a great introduction will fall flat, and possibly leave a lastingly bad impression, if given at the wrong time.9.Know how to stop.知道如何结束

This gets back to keeping it brief and hard-hitting.Adding more and more information dilutes the impact.A lame or trailing close gives an impression of uncertainty and weakness.Keep it crisp.10.Leave space for a response.留下提问的空间